Need proof that McLaren is willing to build literally anything a customer could possibly want, regardless of how outlandish it may seem? Witness this 720S, which was just delivered to noted McLaren enthusiast Michael Fux on the Pebble Beach Concours d’Elegance Concept Lawn. As you can see, it’s pink. Or purple. Somewhere in between, really.

Actually, it’s Fux Fuchsia, a color originally created by Rolls-Royce for Mr. Fux and held back as an exclusive shade by McLaren Special Operations for future vehicles. And, considering the car collector already owns three McLaren models, we’re thinking this won’t be the last of Fux Fuchsia you’ll see on one of these British supercars.

Besides the retina-searing shade of exterior paint, the inside door appliqu├ęs, a pinstripe on the steering wheel, and the rear-view mirror are all finished in in Fux Fuchsia. The rest of the interior is done up in white leather with white stitching. The floormats are also white, but finished in Alcantara.

Want a custom McLaren of your own? Jolyon Nash, McLaren Automotive Executive Director, Global Sales and Marketing, commented, “MSO provides McLaren owners with virtually limitless possibilities to tailor a car exactly to their needs and tastes. … Beyond this there are opportunities all the way up to complete vehicles designed to individual specification.” All you need, we imagine, is a suitably large bank account.

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