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This Fan-Favorite Affordable Indie Watch Brand Remasters Its Core Collection
As part of the acquisition terms, co-founders Lorenzo and Lauren Ortega are still running Lorier. Worn and Wound is simply backing the watch brand with the resources it needs to maximize potential, keeping it siloed away from the editorial brand.
With the announcement of Lorier’s new ownership comes a hard reset of the brand. This next chapter begins with a re-launch of the four most popular references from the past decade, a greatest hits lineup, if you will.
New hands, same dials
The one knock on Lorier, as it existed previously, is that it couldn’t keep watches in stock. The brand was a victim of its own success, and the small operation couldn’t keep up with overwhelming demand.
Now that the Ortegas have more resources at their disposal, they are taking a slow and steady approach to the relaunch. Focus is placed on four well-loved, can’t-miss designs that fans like myself will be thrilled to have access to once again. Each one is polished up and presented in top form.
