Tom Ford announced way back in January 2017 that the label would be getting into luxury watches, and now we finally have our first real look at Ford’s first timepiece. The 001 is a unisex watch that takes on a similar look to early 20th century icons like the Jaeger-LeCoultre Reverso and Cartier Tank, and will be available in a variety of case materials — from 18-carat yellow gold to stainless steel to a DLC finish — and will come with a myriad of interchangeable, slip-through strap options. Depending on how the watch is configured, prices range from $2,190 to $10,100, according to Elle.

Notably missing from the release is information on the movement driving the 001. Given that the watch will be built with the help of Bedrock Manufacturing, the parent company of Shinola and Filson, it’s possible that it could be using a caliber from Ronda, which supplies the base movements used in Shinola and Filson watches. While Ronda recently introduced an automatic mechanical movement that’s been used in a Shinola dive watch before, its bread-and-butter is quartz. Given that, and the 001 case’s slim design (automatics have a hard time fitting into small watches), it seems likely that quartz will be used here. Still, that’s just an educated guess, and we reached out to Tom Ford for more information on the matter.

Today in Gear

The best way to catch up on the day’s most important product releases and stories. Read the Story