In the age of the smartwatch, an analog timepiece can look a whole lot smarter than its high-tech counterpart. Nonetheless, it’s hard to argue with the convenience and functionality of a watch that has as much computing power as a laptop. As much as we’d like to have our cake and eat it too, life is about trade-offs and compromises — at least until it isn’t. The new TAG Heuer Connected packs all the features and functionality you’ve come to expect from a top-of-the-line smartwatch while maintaining the class and elegance of a Swiss chronograph-inspired timepiece. Combining the brand’s timeless aesthetic with a state-of-the-art, custom-designed digital experience, the new TAG Heuer Connected is the watch to look out for this holiday season. Find out more about what makes it tick below.

tag heuer connected

TAG Heuer


Tapping Through Time: At first glance, the TAG Heuer Connected looks just like one of the brand’s legendary chronographs from decades ago. The 45mm steel or titanium case recalls the design, materials and finishes of more than a century of watchmaking, that is, until you tap the OLED display to bring up your realtime health and fitness data.


Best Face Forward: The TAG Heuer Connected features the brand’s Synopsis watch face — a customizable multi-feature display that you can set up to highlight your most important data in one read. Choose up to six complications to wear on your wrist at your convenience, with data such as upcoming calendar events, the day’s weather forecast or your recent health data never more than a quick glance away. And if all that data becomes too much of a distraction, just tap once to bring up the iconic TAG Heuer Carrera watch face.


Your Watch, Your Way: By seamlessly blending the popular connected services offered by Google’s Wear OS with the TAG Heuer Sports app, as well as a little help from the built-in GPS and heart rate monitor, the TAG Heuer Connected is compatible with a whole range of detailed health and fitness tracking programs. Whether you’re a golfer, runner, cyclist, weightlifter or fitness fanatic of any kind, the TAG Heuer mobile companion app makes it so much easier to gain useful insight into the wearer’s wellness and achievements.

Price: $2,350


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