Why It Matters: Tudor has been filling its entire lineup with in-house movements in recent years, but it’s new entry-level model keeps the workhorse ETA 2824 movement inside. That keeps things affordable and, for well under $2,000, you can buy a brand new Tudor watch, which is amazing. But this is more than just an entry-level piece. It’s expertly finished, especially on the dial which carries a “waffle” textured pattern that calls back to some early Tudor references.

Who It’s For: Given the vast amount of dial colors and case sizes on offer, the 1926 should appeal to a lot of different men and women looking at entry-level luxury watches.

Key Specs: Waffle dial. Available steel and rose gold two-tone. Water-resistant to 100 meters.

Seiko Presage SJE073

Why It Matters: It’s not every day that Seiko unveils a new caliber; the brand usually sticks with what works. So the introduction of the new 6L35 movement is reason enough to be excited about Seiko’s latest addition to its Presage lineup. At 3.7mm, it’s notably slimmer than the 6R15 Seiko has traditionally used in Presage watches. That’s on full display in the SJE073’s sharp, sleek 9.8mm case. The fact that the brand added a beautiful textured white dial is just icing on the cake. It’s a shame this is just a limited edition piece of just 1,881 watches, but we’ll likely see more watches like it using the 6L35 in the future.

Who It’s For: This is one for the Seikoholics, given its limited nature. But if you can get your hands on one it’ll make a great everyday watch that can double as a dressy watch for more formal occasions.

Key Specs: Thin, in-house automatic movement. Textured dial. A 100-meter depth rating.

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Zodiac Olympos

Why It Matters: Perhaps one of the most deeply underrated watches at the show. The Olympos’s funky case design is based on an old Zodiac design from the ’60s, and the brand really knocked it out of the park in terms of recreating the vintage feel of the original. The case is just 37mm in diameter and, despite an automatic movement ticking inside, it’s super slim, too. A couple brushed dials are available for only $795 though you can get the limited edition with a black “mystery” dial for a $200 premium. Zodiac has been quietly making some excellent watches over the last couple years, and this watch is further proof of the brand’s mastery of vintage-inspired design.

Who It’s For: Vintage enthusiasts will appreciate the attention to detail for sure, but just about anyone whose work requires them to dress to a certain standard will appreciate the Olympos’s dressy leanings and affordable price-point.

Key Specs: Automatic movement. 37mm by 11mm case. Water resistant to 50 meters.

Bulova Oceanographer 666

Why It Matters: Tudor wasn’t the only one to reissue a classic diver — Bulova’s “Devil Diver” reissue comes to us after a collaboration with Analog/Shift. The result is a nearly spot-on recreation of the original. Yes, the case is bigger at 44mm (the original was around 40mm), but small details like the applied, vintage Bulova logo at 12 o’clock on the dial and the light, jangly bracelet are considered touches that go a long way. Better still, it houses an automatic movement from Miyota but still only costs $795, far cheaper than other hyper-accurate dive watch reissues.

Who It’s For: Again, this is one with hardcore watch geeks and vintage diehards written all over it, but the Bulova’s low price point means the appeal extends well beyond that to anyone who wants a dive watch or a summer beater at a reasonable price.

Key Specs: Automatic movement. Vintage dial design. Water resistant to 666 feet.

Zenith Defy Classic

Why It Matters: While Zenith has relied on the cachet of its legendary El Primero for years, its in need of a new timepiece with more mass appeal. That’s where the Defy Classic comes in. Its an addition to the brand’s growing technology-based Defy lineup, but while the conventional (but good) automatic movement inside does’t quite fall in line with the super high-frequency movements of the Defy Lab, its sleek titanium case and relatively affordable price point will make it a great competitor to watches like the Rolex DateJust or Omega Aqua Terra.

Who It’s For: Anyone looking for a high-end watch that they can wear on a delay basis and for all occasions. Also, the titanium case and bracelet will surely appeal to those who have allergic skin reactions to steel.

Key Specs:Titanium case and bracelet. Available skeleton dial. Silicon escapement. A 100-meter depth rating.

Patek Philippe 5968A Aquanaut Chrono

Why It Matters: Because it’s fun to speculate, we’ll say this has the potential makings of a future collector’s item. It’s a Patek tool watch, first of all, which will always be considered collectible. But it’s also steel and the first Aquanaut to have a chronograph movement. It features an uncharacteristically bold design with orange accents on a black dial, giving it an almost ’70s-vibe that might be hit or miss with Patek collectors. If it leans more towards miss, and few are produced, this could be the kind of watch fetching big bucks at auction decades down the road when people warm up to the bold styling.

Who It’s For: This is poised as a Royal Oak competitor for sure, and definitely an attempt to reach out to a younger generation of high-end watch buyers who otherwise might not be interested in Patek Philippe’s generally classic aesthetic.

Key Specs: Chronograph function. Stainless steel case. Water-resistant to 120 meters.

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