All posts in “Bugatti Showroom”

New Bugatti Riyadh showroom

When the Bugatti Veyron was introduced back in 2005, it quickly became obvious there were a large number of potential clients to be found in Saudi Arabia, luxury, performance, and more importantly, exclusivity are very highly appreciated in the Middle East, and it didn’t take long before Saudi Arabia became one of the largest markets for Bugatti Automobiles S.A.S., and in a partnership with SAMACO Automotive, we now see the launch of Bugatti Riyadh.

Located in one of Riyadh’s most highly sought-after regions, this new showroom is one of the largest in the world where visitors can emerge into the world of Bugatti, much in the same way they would when visiting the brand’s HQ in Molsheim, France. For the opening ceremony in mid-November no less than two of Bugatti’s latest and bravest were present, the stunning Chiron Pur Sport and the beautiful Chiron Super Sport.

Hendrik Malinowski, Bugatti’s Managing Director for Sales and Marketing said: “Saudi Arabia has historically been one of the strongest markets for us. So, to be able to establish a magnificent presence in Riyadh, with the help of our partners at SAMACO Automotive, is a remarkable milestone that we have been looking forward to. Saudi Arabia will only grow in importance as a hub for international trade and as a vibrant, prosperous society. And as it grows, we too will continue to thrive.”

Sheikh Mohammed Raffa, CEO of SAMACO Automotive, commented: “Bugatti’s creations are without equal. I am thrilled to welcome the brand to the Kingdom of Saudi Arabia and our capital city, Riyadh, which is already home to many of Bugatti’s passionate enthusiasts and customers. I have no doubt that this is the beginning of a long and prosperous partnership between us, and we have many exciting plans to instill the magic of Bugatti across the region which will see the brand’s presence grow significantly.”

Over the next weeks, Bugatti Riyadh will be inviting customers, possible clients, and dignitaries of the Kingdom to enjoy some of the best the French hypercar makes has to offer, making it possible to take a seat behind the wheel of both the Chiron Pur Sport or the Chiron Super Sport, both models will be available for the foreseeable future at this new showroom.

Copyright GF Williams

While the Bugatti Riyadh showroom might have just been officially opened, they have been in action already, more specifically during the famous Riyadh Car Show, where an even more impressive array of hypercars was shown, not only the Bugatti Chiron Super Sport and the Chiron Pur Sport, but also a Chiron Sport, and the magnificent Bolide … talking about coming in hot and in force, it’s clear this is a very important market for Bugatti.

Copyright GF Williams

Bugatti opens showroom in Singapore

Bugatti is known around the world for being the pinnacle when it comes to automotive design and engineers, together with performance and limited edition hypercars, some of which aren’t even street-legal like their upcoming Bolide, a true race car that can’t be driven on the road, nor be entered into any official races, but she looks absolutely stunning.

Owning a Bugatti is the dream of many car enthusiasts out there, and for a select group of fortunate clients, this dream becomes a reality, therefore Bugatti needs to expand its official dealer network constantly, and this time they opened the first Bugatti showroom in Singapore, an island city-state in maritime Southeast Asia that is known as one of the world’s most successful and stable economies.

The global Covid pandemic actually had an interesting effect on Singapore as many ultra-high net worth individuals have chosen to move and stay in Singapore for lengthy periods or settle permanently, further boosting the regional economy and the demand for luxury goods, and that also goes for buying and owning supercars and hypercars, which is where Bugatti comes into the picture now.

As a joint venture between Bugatti and Wearnes, the latter being a renowned luxury automotive retailer established in 1906, the new Bugatti Southeast Asian showroom is already opened for clients and enthusiasts, located south of the Singapore Botanic Gardens, this new showroom is another spectacular location, finished to the utmost standards required to meet the company’s new visual identity we already described in our Bugatti Global Network article.

At the time of writing the stunning Bugatti Chiron Pur Sport is on display at this new showroom, being the fastest, most powerful production super sports car in their 110-year history, but this white hypercar is probably not for sale, however, the staff at Bugatti Singapore’s showroom will be more than happy to let you touch and feel the sumptuous leather swatches or browse through stunning catalogs before putting together their dream car digitally on the in-house configurator.

Konstantinos Psarris, Bugatti’s Regional Director of the Middle East & Asia, explains: “Singapore’s resilient economy, which has generated an unprecedented number of ultra-high net worth individuals, is the envy of the world. The city state’s energy and ambition are reflected in its remarkable architecture, making it an exciting place to live. Both the timing and location are perfect for Bugatti to establish a new home in Southeast Asia to meet the needs and desires of our growing numbers of customers on the continent. We look forward to enjoying a collaborative partnership with Wearnes, which has unmatched knowledge and experience of the local market.”