Direct-to-consumer poster-brand Everlane has announced plans to eliminate all virgin plastic from its supply chain by 2021. From an ecological standpoint, it makes sense. According to the brand, there are 8 billion tons of plastic on the planet, a stat that is growing radically every year: each year companies are making 146 million tons of plastic packaging, 59 million tons of plastic textiles and 42 millions tons of consumer and institutional products. To put this mass production in a more serious light, plastic can take centuries to decompose and many single-use plastic products end up in landfills or oceans.
To address these issues, Everlane plans to reduce single-use plastic from offices and stores by 50 percent in the next year and by 100 percent by 2021. By 2019, the brand will ship all of its products in post-consumer recycled plastic poly bags. And by 2021, Everlane will redevelop all of its existing yarns and fabrics containing virgin synthetic fibers with renewed equivalents. To start this process, the brand launched its ReNew collection, a group of puffers and fleeces using renewed alternatives to polyester.
The collection recycled 3 million plastic bottles, turning them into polyester thread. The bottles were cleaned and shredded into tiny flakes which were then melted. The liquid plastic was then formed into long strands which were diced into crystals. The resulting crystals were again melted down and extruded into super-fine thread which was knit and woven into polyester fabric.
Everlane then used this fabric in place of virgin polyester. In the ReNew collection, there are 5 pieces for men: a fleece sweatshirt, a fleece zip, a puffer jacket and two parkas. The classic styles are minimal and quite affordable, ranging in price from $60 to $198. In terms of appearance and function, they’re on par with some of the best brands in the space. But regarding sustainability, they’re leading the way.