The upcoming Lamborghini Urus SUV is expected to double the Italian supercar maker’s sales to roughly 7,000 vehicles per year — something that cannot be accomplished with the company’s existing production facilities. Double the sales requires double the assembly line space.
That’s why Lamborghini just put the finishing touches on a new state-of-the-art factory in Sant’Agata Bolognese, the same Italian village in which every Lamborghini has been produced since the 350 GT. The facility will be used to produce the Urus and also for finish work on the two other Lamborghini model lines currently in production: the Huracan and the Aventador. This carbon-neutral factory was built in just 18 months, and in addition to the assembly space, it includes a new test track with 13 different surfaces specific to SUVs.
“With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce,” said Ranieri Niccoli, chief manufacturing officer. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.”
The new factory is expected to bring Lambo’s annual production to 7,000 vehicles per year.
Taking production space from 80,000 to 160,000 square meters was not simply an expansion of floor space; Lamborghini aimed to give the factory a flexible layout to future-proof the facility and to create a space where robots and human workers work together.
The Urus is due on sale in 2018, but that’s just the start of Lamborghini’s expansion: By 2021, the company plans to launch a fourth model line. Recent comments by Lamborghini executives suggest that the fourth model line could be a front-engined four-door sedan in the spirit of the shelved Estoque concept or another supercar to fill out the supercoupe lineup.
By the way, in the video above you can catch fleeting glimpses of the exterior of the Urus itself. Lambo tried to blur out a few shots that reveal the production design, but that’s the real thing being built on the new line.