Nendo, a Tokyo-based design with a knack for making pretty much everything, designed a ballpoint pen. In what has become classic Nendo fashion, it’s strangely great.
The Blen ballpoint pen — made for the Japanese pen company Zebra — is a subtle, $2.50 upgrade on the everyday ballpoint. Blen features a brass-weighted tip to keep the head of the pen down naturally, and, according to the studio’s website, “significantly reducing unexpected movements of pen due to the centripetal force created while writing.”
According to Nendo, its ballpoint pen was designed for regular people, not necessarily professionals or sketch artists.
“The approach of the project can be compared to designing a practical compact car that fulfills small needs of our daily lives, rather than designing an aerodynamic sports car that is best for fast and linear drives,” the studio’s site reads.
The pen’s ballpoint tip carries a small brass weight. This allows it to point down naturally while in the hand.
The Blen also features an extra-thick body with small curves around the edges for easy gripping and an interior locking mechanism that reduces the plasticky shaking sound cheap pens often come with.
Nendo isn’t new to this game either. Its been updating design classics and creating helpful versions of old products has been Nendo’s bread and butter throughout 2018. In the last few months alone, its released incredibly odd (but oddly useful) spice containers, cutlery built to hang on racks, a very Japanese take on an 146-year-old Danish chair and a whole lot more.
Nendo’s Blen ballpoint pen is available now through Tokyo Pen Shop for $2.50 a pen. It comes in .5 or .7 line widths and a myriad of ink colors.