Pluto Pillow makes customized pillows that take into account their body statistics, sleeping habits and sleep preferences. Not adjustable pillows, like the ones we’ve reported on in the past; they’re pillows tailored to a specific user. Take a quiz and Pluto Pillow will run your answers through an algorithm that configures your pillow. The pillows feature a hybrid design — they have a foam inner core housed in a plush outer cover. Depending on your quiz answers, foam will vary in height, density and cooling properties while the outer cover may come as a cotton, quilted or cooling surface.

Although Pluto Pillow isn’t new (the brand was founded in 2018), innovations in bedding have led to shoppers spending more on bedding in the 11 years with the market expected to grow another 5 percent in the next six years.

The brand’s pillows retail for $89 and come with a 100-night trial period. If the pillow doesn’t work out for you in that period, Pluto will take it back and issue a full refund.

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