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After decades of ups and downs, Timex has firmly planted itself in the American zeitgeist with its affordable watches and combination of vintage and modern looks. If you grew up poking around the watch section at all, there was likely a Timex or two gazing back up at you — whether it was a digital watch dripping in 80s nostalgia or a classic, no-frills automatic timepiece. The brand has continued its rise, gaining steam with watch aficionados everywhere, including American fashion stalwart Todd Snyder.

If you’re looking to cop a new watch, Timex has dropped prices on many of its watches by up to 50 percent — no code necessary. So if you’ve been waiting on a midcentury-inspired piece (I’m wearing a Marlin Hand-Wound right now and highly recommend) or want to pick up a simple chronograph, now is the time.

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