King Crab joins black, blue, gray and white as part of the brand’s core lineup, but not without a caveat.
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Yeti may take pride in designing simple products. But the catalog as a whole is anything but.
Gone are the days when customers only had to choose between a white, tan or charcoal cooler. The brand now sells an endless array gear in myriad shades of blue, green and even camo.
If you ask many diehard fans, however, the best of the bunch was one called “King Crab Orange” — a bold released inspired by its namesake crustaceans and the men and women who catch them.
Like other seasonal launches, including “Firefly Yellow” and “Ultramarine Violet,” the vibrant colorway was never meant to last forever.
“King Crab Orange” came out in 2021, with stock slowly dwindling until the brand ran a promotional deal in 2024 to clear all remaining inventory.
It turns out that may have just been a blip.
“King Crab Orange” is back, and it looks like it might be here to stay.
Orange to the core
The familiar hue has quietly resurfaced on Yeti’s official website, now listed on select product pages as a so-called “Core Color” — the designation Yeti uses for year-round staples like white, tan and “Rescue Red.”
That said, the comeback is indeed accompanied by a caveat …
In the US, the items are currently limited to the five-gallon LoadOut Bucket, as well as the small, medium and large GoBox.
However, the European website extends “King Crab Orange” to Yeti’s sprawling collection of Rambler drinkware and even the classic Tundra cooler. What’s more, the overseas division even posted about its return on Instagram.
Limited availability
Whether or not Yeti will relaunch “King Crab Orange” across its entire US portfolio remains to be seen, and there’s certainly precedent for the unlikely outcome it doesn’t make the trip over.
Charcoal-colored Rambler bottles, for example, are currently a European exclusive, having been removed from the US website sometime in the past year.
Either way, the reissue of “King Crab Orange” in any capacity will be welcome news to Yeti’s global fanbase, some of which consider it the greatest ever from the brand.
An informal poll posted on Reddit last year saw it beat out other crowd-favorites like “Big Wave Blue” and “Key Lime Green” across hundreds of votes.
YetiYeti LoadOut 5-Gallon Bucket ‘King Crab Orange’
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