During this year’s Detroit Auto Show, Lexus unveiled its LF-LC concept car. It specs were vague, after all the car was only a concept, stating only that its Advanced Lexus Hybrid Drive would deliver “a rewarding driving experience that is also kinder to the environment.”
Then everything changed. After plenty of overwhelmingly positive feedback, the LF-LC won the people’s choice “best in show” award and were suddenly on dealers radar.
After much hounding and positive response from dealers and media, the LF-LC concept is getting some much needed thought from management.
The concept car hasn’t been given the green light just yet but, as Karl Schlicht, Lexus’ European head of product planning, explains, “A decision has not been taken, but we’re now up to a 50-percent chance (of the car being built) from a zero-percent one. Every top Toyota Motor Company manager is aware of the great reception it has received…”
That being said, Lexus now has the challenge of delivering a car that is “green-but-entertaining” at a price that’s everyday accessible, unlike its LFA supercar. Assuming it gets the green light, that is.