Volkswagen’s new flagship sedan in the U.S. will be called the Arteon, and it will make its debut at the Geneva motor show in a matter of days. Designed to be positioned above the Passat, the Arteon will debut a dramatically different front fascia, one we haven’t seen on VW models currently on sale worldwide.
VW plans to promote the fresh design of the Arteon as a major focus point of the model, which will be approximately the size of an Audi A6 but could feature a sleeker profile, one that was road-tested by the CC. In fact, VW is calling the Arteon a “fastback” model, and in one of the two teased images published before its debut in Geneva, you can discern the thin B-pillar look. This suggests the Arteon will follow in the footsteps of the CC when it comes to profile, though the automaker is promising all-new design elements front and back.
The rectangular, wraparound taillights of the Arteon will remind some of the A6 — perhaps the association VW is going for — while the front fascia sports an entirely new look that uses layers of chrome-accented horizontal lines transitioning into the LED headlights and daytime driving lights of the model.
The Arteon is expected to feature a coupe-like profile, as did the CC.
One design element not obvious from the images shared thus far is the shape of the rear fenders; a closer look suggests they will be more pronounced in contrast with the slabby sides of the Passat. This is another feature from the CC that will end up in the Arteon in an updated form, offering more flowing lines and surfacing.
We’ll see the Arteon in the metal in Geneva in a matter of days, though VW has not mentioned just when we might see it in dealerships in the U.S., or which engines will power it. One thing is clear: VW expects to sell far more examples of the Arteon than of the Phaeton, which was a direct Mercedes-Benz S-Class competitor.