The next-generation of Ram trucks debuted at this year’s North American International Auto Show in Detroit with technological advancements like a mild hybrid powertrain and a massive 12-inch infotainment screen.
Following the auto show reveal, Ram is now showing off its more upscale trim level, the Laramie Longhorn. This package comes standard with LED headlights, leather seats and branded wood accents in the interior.
A step below the top-dog Limited pickup, the Laramie Longhorn shares all its utilitarian components, like its powertrain and body shell, with the rest of the lineup. Where the Laramie Longhorn is set apart is with comfort. The truck’s interior is stuffed with leather and barn-wood accents. The wood accents were branded with a charred Longhorn logo to add rustic western flair to the upscale truck. Leather covers parts of the door panels, the dash, the seats and the center console.
On the exterior, this Ram has chrome bumpers, a big chrome billet “RAM” grille and adaptive LED headlights. If you’re not into chrome bumpers, don’t worry — you can check the RV match brown two-tone paint option to get them painted like the Ram in the gallery above.
Ram hasn’t released pricing for its new 1500 yet, but we think this is going to be slightly more expensive than the currently available 2018 models. Expect this truck to set you, or your business, back over $50K if you plan on taking it home.