“The problems we’re solving aren’t just from ten years ago,” he says. “They’re the ones adventurers are facing today.”
So, what’s in the hopper at Ruffwear these days? For one, a reimagined sleep system for dogs.
“It’s designed so a dog can hang out by the campfire, walk into the tent, curl up under the cover, get up in the middle of the night if they need to, and still stay warm,” Kruse explains.
Kruse own pet, Dazee, is a two-year-old Australian cattle dog. But despite her young age, she’s already visited Canada, the San Juan Islands and Baja; she evene recently towed a fishing boat from Bend, Oregon, to Fort Lauderdale, Florida.
“As people continue to push the envelope and test the boundaries, they need gear that can keep up. “That’s what Ruffwear does,” Kruse says, some three decades after its founding.