The BR-05 Sincere White Lum is mostly your standard BR-05 stainless steel. It has the same integrated tapering bracelet, the same 40mm square case with 100m of water resistance and the same Sellita SW300-based automatic movement inside.
Where the watch differentiates itself is on the dial, where there are a few interesting things going on.
First, and most obviously, is the color. The dial itself is white while everything on it — the hands, indices and all text, including the date — are brick red. White and red is a color combination that isn’t seen often enough in the watch world — I’ve always been partial to Farer’s Bernina Chronograph — and it looks dynamite here. The colors were chosen to represent Singapore’s flag, which is, you guessed it, red and white.
The date window here has also been tweaked. On the standard BR-05 Auto, the date is a standard rectangular window that replaces the index at 3:00. Here, it’s been moved to a diminutive circular cutout at 4:30. Say what you want about 4:30 date windows, but I like this move. It’s pretty unobtrusive and allows for the addition of a big ol’ Arabic “3” index in that sweet Bell & Ross font.
Lastly, and most significantly, is the lume on the dial. You’ve probably noticed that, while there is lume on the hands, there isn’t any on the indices. That’s because the entire dial is lumed with blue-emission Grade X2 Super-LumiNova, the brightest, longest-lasting lume made by the Swiss illumination giant.