Pricing and availability

Maurice Lacroix says the Aikonic name is derived by combining “Aikon” with “IC,” for “innovative craftsmanship.” Uh, sure. I think it’s a lot more likely that someone came up with the punny name “Aikonic” and the brand worked backwards from there to justify it when, really, doing so wasn’t necessary.

Regardless of how ML came up with the name, though, this is a cool watch. Through its use of new materials, technology and styling, I think it’s distanced itself enough from the Aikon to stand on its own twelve claws, and I’m excited to see where the collection heads next.

Maurice Lacroix

To start, there are five Aikonics to choose from. Three feature black ceramic bezels: one all-black version with a black DLC titanium case, one black version with a plain steel case and one steel version with a bright blue strap, hands and indices. There’s a steel version with a blue ceramic bezel that also features a matching blue strap, and then there’s my favorite, which combines a rare white ceramic bezel with a black and white strap and stainless steel case.

The four stainless steel models are each priced at $3,400, while the lone titanium Aikonic goes for $3,700.