Jeep Wranglers fall into the category of trucks that live to be modified. Jeep and aftermarket companies know this, so upgrades, tunes, and modifications for a Wranglers are almost limitless. For proof, look no further than this 2013 Jeep Wrangler Rubicon with an American Expedition Vehicle JK350 kit and a V8 stuffed under the hood.

Out of the box, the Wrangler Rubicon is a wildly capable off-roader, but that only tempts the Jeep faithful to push the four-wheeler’s performance even further. Now, there is such a thing as too much, but, believe it or not, the $41,000 worth of upgrades on this Wrangler is just right.

Everything sits on Bilstein shocks and a 4.5-inch DualSport SC suspension lift, a custom rear track arm, sway bar links and 37-inch Mickey Thompson Baja MTZ tires. Inside, AEV fitted heated leather seats, custom gauges and an Alpine head unit equipped with Bluetooth, a back-up camera, satellite radio and Apple CarPlay. Custom front and rear bumpers bookend the Jeep, and a 5.7-Liter Hemi V8 pulls everything along.

Jeep Wranglers, like mechanical blank canvases, welcome mods aplenty. Trouble is, one upgrade tends to lead to a second and a third and, well, you get the idea. But for the price of all the extras bolted on this Rubicon, you can buy another Rubicon. The upshot here is this Wrangler is still hovering around $32,000 with 65,000 miles on the odometer. That means you may end up paying the same amount for this used ’13 model as a new Rubicon, but you can bet the final bid won’t be anywhere near the $80,000-plus the owner spent on his rig.