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Jaguar Land Rover wants to make sure you know it’s on the cutting edge of new-vehicle tech, so it’s hosting an event in London named Tech Fest showcasing new technologies and concepts they see as the future of the automotive industry. Quite predictably, the event largely revolves around electrification and autonomy. Here are the three pieces of news we learned at Tech Fest, including what may be our favorite EV ever, the E-Type Zero. Read on:

One. From 2020, all new JLR products will be electrified in some capacity. This means the new stuff will either be fully electric, plug-in hybrid or a standard hybrid. And next year Jaguar will sell the I-Pace, an electric SUV.

I Pace

The Jaguar I Pace Concept

Two. Jaguar is going classic with electrification, too, introducing the Jaguar E-Type Zero. Based on the 1968 Series 1.5 Roadster, the E-Type zero makes use of the iconic shape and adds a 220 kw motor (295 hp) and other digital bits and necessities to produce a zero-emissions roadster that can reach 62 mph in 5.5 seconds. The car was built by the Jaguar Classic division of the company.

Three. The Jaguar Future-Type is a concept the company believes is a viable concept for the year 2040. It’s an autonomous car that drivers would share, not own. What you would claim as yours is the intelligent steering wheel called Sayer. Named after Malcolm Sayer, a designer who worked for the brand between 1951 and 1970, the wheel is voice-activated and artificially intelligent. Think of it as a combination Amazon Echo/Apple iPhone that communicates with the car, but can also help with groceries and act as your alarm clock. More important, if you still want to drive the car, you can, and the steering wheel will also allow you to steer, a novel idea in a way.  

The Sayer Steering Wheel

The Sayer Voice Activated, Artificially Intelligent Steering Wheel

Robin Warner

Robin Warner – Robin Warner is Editorial Manager at Autoweek. He once tried and failed to become a professional race car driver, but succeeded in learning about debt management and having a story to tell. A former engineer, Warner loves cars for their technology and capability.
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