All posts in “style”

The Best T-Shirts You Can Get Under $20

For many of us, there’s rarely a day that goes by when we’re not wearing a t-shirt. More ubiquitous than a pair of blue jeans, the t-shirt was originally an invention of the U.S. Navy, issued to sailors as undergarments. It’s come a long way since its military roots, establishing itself as a must-have wardrobe basic.

Though we’re fans of an artisanal, well-crafted version, a really good t-shirt doesn’t have to come with a sticker shock. In fact, the competition is maybe the most fierce under twenty bucks. So we took a hard look at the value-driven tees on the market and established what we think are some of the best under $20.

Hanes Beefy Tee

haynes beefy t

Haynes

Best All-Around T-Shirt

We considered the legendary Beefy Tee for a number of superlatives — heaviest, softest, best boxy and best value. In the end, it made sense to dub it the best all-around tee. It’s got good heft and is super comfortable thanks to the tube-knit construction and satisfyingly soft hand. While it gets dinged in the comfort category for its conventional fabric tag, it’s a minor transgression that’s not enough to take away it’s Best All-Around Tee crown.

Buy Now: $4

Kirkland Signature Men’s Crew Neck Tee 6-Pack

kirkland signature t shirt

Costco

Best Multi-Pack

The house-brand of the members-only retailer Costco has earned praise from value-driven style enthusiasts. They’re more dense than the Hanes Beefy Tee come sans side seams and add up to just over $3 per tee.

Buy Now: $19

Pro Club Heavyweight Cotton Short Sleeve T-Shirt

pro club

Pro Club

Best Heavyweight T-Shirt

In the sub-twenty-dollar price point, Pro Club edges out the heavyweight competition at a robust 6.5 ounces. The inset collar fits close to the neck while the body has a classically relaxed silhouette.

Buy Now: $12

KC Jacks Framework Short Sleeve T-Shirt

kc jacks shirt

KC Jacks

Best Soft T-Shirt

The self-proclaimed ultimate tri-blend fabric is made using a 50-25-25 blend of polyester, long staple Texas cotton and rayon. That generous helping of rayon is what gives the KC Jacks Framework tee its silky smooth hand and makes it almost impossible for us to take off willingly. It sports a well-tailored, lean silhouette for a fit that looks damn near custom and it’s one of the few on this list that’s made in the USA.

Buy Now: $20

Uniqlo U Crew Neck Short-Sleeve T-Shirt

uniqlo u shirt

Uniqlo

Best Boxy T-Shirt

Under the percipient eye of designer Christophe Lemaire, Uniqlo’s U sublabel proves great design can come with a low price tag. Its U Crew Neck Short-Sleeve T-Shirts have garnered fans for its fit and finish, a boxy shape that’s just right, with a substantial fabric to match. We like the thick bound ribbed collars as well as the slightly shorter length.

Buy Now: $15

SOS from Texas Organic Cotton Short Sleeve

sos texas t shirt

Yayoi (Rakuten)

Best Organic Cotton T-Shirt

This organic cotton tee isn’t dyed or bleached and its color varies from year to year with the growing season experienced by the cotton. It has a classic fit and 5.75-ounce fabric that will soften with wear.

Buy Now: $13

Gildan Men’s Heavy Cotton T-Shirt

gildan heavy shirt

Gildan

Best for Artists

It’s a go-to for those seeking a relaxed fit with a weighty fabric and has been used by innumerable brands for screen printing.

Buy Now: $11

Everything You Need to Know Before Buying Birkenstock Sandals

Reviled and revered, Birkenstock has made its mark, not just on the shoe industry, but the fashion industry as a whole. From having quite literally invented the footbed to teaming up with legendary designers, the brand has come a long way since its first steps. And for a brand that’s older than the United States, you’d expect there to be a lot of impact.

We’re taking a deep dive into the German brand, its history, its significance and its products.

History

Birkenstock’s roots can be traced back all the way to 1774 in Langen-Bergheim, Germany. There, founder Johann Adam Birkenstock worked as a shoemaker and was listed in church archives as a “subject and cobbler”.

The next stride in the company’s history wouldn’t come for a few generations when, in 1896, Konrad Birkenstock began manufacturing and selling flexible footbed insoles. Shortly after, at the turn of the 20th Century, the footbed as we know it today really started to take shape when he introduced the first contoured arch support.

These innovations paved the way for Birkenstock’s success and necessitated the opening of a new factory in Friedburg. Eventually, the shoes caught on with health professionals as well and the Carl Birkenstock’s training courses were even taught by physicians.

In the 1930s, Birkenstock coined the term ‘footbed’ to describe its anatomically-shaped insoles. The name wasn’t just clever marketing, however. The footbed was precisely designed to fit the anatomical shape of a foot, ensuring stability and comfort. It featured a deep, concave heel cup to maintain the wearer’s natural cushioning at the heel bone; a longitudinal arch support and transverse arch support which aids in proper alignment and stability; raised toe bars which gives the feet more traction; and generous room at the toe box for comfort.

birkenstock shoe factory

Birkenstock

The footbed is constructed in four parts. The main part of the footbed is its core. It’s made of cork and latex mixture which is both flexible and shock-absorbent. The footbed core is then sandwiched between two layers of natural jute fabric which stabilizes the core while allowing it to flex. The final layer is the suede lining. It’s soft to the touch and absorbs moisture well, ensuring significant odor control.

The company still manufactures the bulk of its shoes with premium leathers, suede and nubuck in its German factories. Meanwhile, a number of new styles are produced to the same high standards in Portugal. Today, the company has expanded well beyond its celebrated staples, offering innovative new products and applying the Birkenstock spin to tried-and-true designs.

Since making its way to the United States in 1966, Birkenstock has only grown its audience, first finding popularity with the hippie crowd. Though its shoes saw success with free-spirit types, it would also be pegged as an ugly shoe by the fashion elite. As fashion cycles are want to do, however, Birkenstock’s infamous shoe eventually grew on its critics, paving the way for other divisive shoes like Crocs and has been fully cemented into the culture as a staple shoe across all style camps.

Terms

Footbed: This it the part of the shoe which the foot rests upon. Birkenstock is famous for having inventing the term and creating an ergonomically-designed shoe. It consists of a cork and latex core, between two layers of jute and a suede lining.

Soft Footbed: Birkenstock has two different footbeds which it uses for its range of shoes. The soft footbed includes all four layers of the original footbed with an extra layer of foam padding just below the suede lining.

Cork: The midsole is constructed of natural cork which gives the wearer support and comfort, molding to the wearer’s feet.

Shearling: In addition to footbed options, Birkenstock also makes seasonal footwear with warm shearling lining, which is made from sheep shearling wool.

EVA: Short for ‘Ethylene Vinyl Acetate,’ this is a type of lightweight plastic which is moldable and water-resistant. Birkenstock makes a range of its classic shoes in EVA which makes them ideal for the beach or pool.

Essentials: The Essentials collection is comprised of Birkenstock’s most popular shoes.

1774: This collection is Birkenstock’s branded step into the luxury space. Here, Birkenstock collaborates with designers like Rick Owens, Valentino and Stüssy to release limited edition products.

Products

Boston

birkenstock shoe guide

Birkenstock

Among the most famous of Birkenstock’s shoes, the Boston features a clog-style design with a closed-toe design and a single adjustable strap. It’s a part of Birkenstock’s Essentials range of footwear and comes in regular and narrow widths, original and soft footbeds, as well as a range of evergreen and seasonal upper materials.

Buy Now: $145

Arizona

birkenstock shoe guide

Birkenstock

The two-strap opened-toe design is a signature of the Birkenstock line. Most common in Birkenstock’s ‘Birkibuc’ synthetic nubuck material, the design was first introduced in 1973 and has remained unchanged since.

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Gizeh

birkenstock shoe guide

Birkenstock

A thong-style sandal, the Gizeh features an adjustable strap and an open-toe design.

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Milano

birkenstock shoe guide

Birkenstock

The Milano features a trio of adjustable straps. Like the Arizona, two straps span across the top of the foot while an added third strap wraps around the achilles.

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Zurich

birkenstock shoe guide

Birkenstock

Somewhat of a hybrid, the Zurich features a double-monk strap upper with an opened-toe design. The result is a sandal that’s both light and secure.

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Madrid

birkenstock shoe guide

Birkenstock

The Madrid is Birkenstock’s oldest design and was first released as a gymnastics sandal. It features a single strap design atop its signature suede-lined cork footbed.

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Delft

birkenstock shoe guide

Birkenstock

The Delft reimagines the iconic Arizona in modern materials, rendering the two-strap design in a microfiber upper and hook-and-eye closure.

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Medina

birkenstock shoe guide

Birkenstock

This riff on the Gizeh combines the thong-style upper with the adjustable strap found on the Boston.

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London

birkenstock shoe guide

Birkenstock

The London closely resembles the Boston, with an adjustable strap at the top of the shoe and a close-toe design. However, the London also features a quarter and heel.

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Lugano

birkenstock shoe guide

Birkenstock

The Lugano features a unique, cross-cut, laced upper with a single adjustable buckle.

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Kyoto

birkenstock shoe guide

Birkenstock

This modern take on the sandal features a closed upper with a hook and loop strap closure as well as an open-toe front.

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Copenhagen

birkenstock shoe guide

Birkenstock

Even more technical than the Kyoto, the Copenhagen features mismatched panels with an adjustable clip buckle.

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Como

birkenstock shoe guide

Birkenstock

The Como is a thong-style sandal like the iconic Gizeh design. However, the Como features an integrated strap which tapers into the insole giving it a sleeker look.

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Atacama

birkenstock shoe guide

Birkenstock

Taking after hiking sandal styles, the Atacama boasts a robust outsole intended for outdoor activities. It’s rendered in the Birko-Flor material for the upper and is secured with dual hook and loop straps.

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Tatacoa

birkenstock shoe guide

Birkenstock

Another design part of Birkenstock’s outdoors-focused range, the Tatacoa resembles the Milano with the dual straps and heel strap. However, the rugged outsole, hook and loop straps and clip buckle make it ready for intense wear.

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Mayari

birkenstock shoe guide

Birkenstock

The strapping sandal features two slim straps and an added toe loop.

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Super-Birki

birkenstock shoe guide

Birkenstock

Intended for occupational use, the Super-Birki is a clog-style shoe made with a PU upper and sole which is water-proof, non-slip, oil- and grease-resistant. It also features a removable footbed.

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Profi-Birki

birkenstock shoe guide

Birkenstock

Like the Super-Birki, the Profi-Birki is designed for on-the-job wear. The main difference here is that the Profi-Birki has a taller back stay, making it more of a slip-on than a clog.

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Birki Air Antistatic

birkenstock shoe guide

Birkenstock

The Birki Air Antistatic features better breathability than its work-appropriate counterparts, but comes with multiple air eyelets for air flow.

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A 630

birkenstock shoe guide

Birkenstock

Much like the Super-Birki, the A 630 is a clog-style work shoe with water-resistant and slip-resistant features. The upper, however, is designed with a smooth texture rather than a pebbled texture and comes with a suede lining.

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A640

birkenstock shoe guide

Birkenstock

The A 640, like the Profi-Birki and A630, features a smooth PU upper with a suede lining and a higher back stay.

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Gary

birkenstock shoe guide

Birkenstock

A lace-up oxford-style shoe, the Gary is features an unlined suede upper with a collapsible heel and cork footbed.

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Santa Cruz

birkenstock shoe guide

Birkenstock

The Santa Cruz is a lace-to-toe sneaker style, in the vein of classic tennis shoes. It comes with fabric uppers and leather edging.

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Barrie

birkenstock shoe guide

Birkenstock

The Barrie is a slip-on style sneaker with fabric uppers an elastic side-gore detail. It features suede lining, removable footbed, and rubber soles.

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Montana

birkenstock shoe guide

Birkenstock

The Montana is a unique shoe which features a leather upper secured with two rivets, shoe laces and no stitching.

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Pasadena

birkenstock shoe guide

Birkenstock

Taking cues from classic Tyrolean-style shoes like the famed Paraboot Michael, the Pasadena features a moccasin-style toe box and two-eye lace-up construction.

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Bryson

birkenstock shoe guide

Birkenstock

This 7-eyelet boot features grained leather uppers with smooth leather lining. It also comes with a removable cork-latex footbed.

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Bend

birkenstock shoe guide

Birkenstock

This skate-shoe style features leather uppers with a rubber cup sole and sidewall stitching.

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Bend Mid

birkenstock shoe guide

Birkenstock

The Bend Mid features the same details as its shorter counterpart, but with an ankle-height design.

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Stalon

birkenstock shoe guide

Birkenstock

This is Birkenstock’s take on the Chelsea boot. It features elastic side-gore panels with a leather upper and lugged soles.

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Marton

birkenstock shoe guide

Birkenstock

The Marton is inspired by heritage work boots with its moc-toe stitching and hardy leather upper. Its exposed cork midsole makes it uniquley Birkenstock.

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Milton

birkenstock shoe guide

Birkenstock

The Milton takes after classic desert boot designs with suede uppers, plain toe and two-eye lace-up details.

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Zermatt

birkenstock shoe guide

Birkenstock

Built as a house slipper, the Zermatt is a clog-style shoe featuring a cozy wool felt upper, warm shearling lining and a latex sole.

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11 Style Releases We Fully Obsessed Over This Week

Every week, we scrape the internet and collect all the new stylish releases that fall onto our desktops. Then, once gathered, we distill it not once, not twice, but a full eight times before it ever gets to your phone. This week, our smooth collection of best style releases has yielded everything from vintage-inspired sun-faded sweatshirts, a ‘forever’ sneaker, and some probably-already-sold-out collabs.

Hermés L’Ombre de Marveilles Eau de Parfum

bottle of cologne

Courtesy Nordstrom

If you were to have a lovely cup of tea in the woods, this is what it would smell like.

Buy Now: $113

Cody Hudson x 3sixteen Leisure Shirt

Courtesy 3sixteen

Not your generic palm-tree summer shirt.

Buy Now: $175

Akila x 10.DEEP

Courtesy Akila

Courtesy Akila

Akila and 10.DEEP got back together for some new-new set to release this Saturday, August 22. So we know what we’re doing this weekend.

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Fear of God Seventh Collection

Jerry Lorenzo makes us want to wear a suit again.

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Alex Mill Fine Wale Corduroy Work Jacket

Courtesy Alex Mill

The GOAT jacket gets a particularly tasty makeup in luscious corduroy. Fall is close enough, right?

Buy Now: $165

Everlane Forever Sneaker

Courtesy Everlane

Everlane’s latest sneaker is evergreen in more ways than one.

Buy Now: $58

Crocs x Journal Standard

Courtesy Journal Standard

On the total opposite spectrum of shoes, Crocs gets a yee-haw rendition thanks to Japanese brand Journal Standard.

Buy Now: ~$82

J.Crew Lightweight Sunwashed Crewneck Sweatshirt

Courtesy J.Crew

Just like that vintage sun-faded sweatshirt you’d been eyeing on eBay, except, ya know, not super expensive.

Buy Now: $65

Our Legacy Workshop x Stussy

Our Legacy collabs with one of its major influences and delves into Stussy’s archive of deadstock fabrics. If you’re still reading this, it’s probably already sold out.

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Tolago Hard Seltzer x Matt McCormick Merch

Courtesy Tolago

Like Matt McCormick but don’t want to pay $80 for a t-shirt? You can get his artwork on a t-shirt for just $30 if you’re willing to have a hard seltzer logo on it.

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Bob Weir Memes Himself

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Is this a style release? I mean… it was released this week and it is stylish. So, yeah?

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The Everyday Carry Item You Never Knew You Needed

At Gear Patrol, we’re constantly focused on products that improve our lives and yours. And one of those products is Orbitkey’s Key Organizer. Launched in 2013, the Australian brand’s flagship product is a tidy and compact way to carry your keys — and more importantly, keep them from scratching your phone, poking your leg, or jangling around. It’s an example of a well-designed everyday product, with a simple solution that solves multiple problems.



We combined our Product Journalism focus with Orbitkey’s clever design and organization philosophy to develop the Orbitkey x Gear Patrol Leather Key Organizer. Constructed of highly durable black Saffiano leather, with Gear Patrol’s signature olive color interior, contrast stitching and black PVD-coated stainless steel locking mechanism, it’s sleek and understated. Elegant enough to pair with your luxury EDC, but versatile for any pocket. We wanted this limited edition Key Organizer to feel special and unique — distinctly Gear Patrol. It’s one of those products that will surreptitiously resolve the annoyance of carrying your keys in your pocket, melding perfectly with your life’s pursuits.

Buy Now: $49


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Everything You Need to Know About T-Shirts

The humble t-shirt, born in the military, has moved up the ranks from inconspicuous undergarment to closet staple to an outward signal that says, “Hello, I listen to obscure punk bands.” Whether you like your tee plain, laden with graphics, or handed to you in packs of 12 or handcrafted and painfully artisanal, there’s no end to the options. Looking to dive in? Here’s everything you need to know about t-shirts.

The Best T-Shirts You Can Buy

Courtesy Huckberry

We’ll just lay everything out for you. Here’s our list of the best of the best.

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What Makes a Quality T-Shirt?

Kayla Ramsey

Okay, but what exactly makes a good t-shirt a good t-shirt? Glad you asked.

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Some of the Best T-Shirts Are Made with This Fabric

Courtesy The Rite Stuff

There’s the usual cotton jersey that we’re all familiar with. Then, there’s loopwheel fabric. It’s extremely rare, often comes with a lofty price tag and is totally drool-worthy.

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Which Cheap T-Shirt Is Worth Your Money?

Gerald Ortiz

That said, a t-shirt is a democratic garment. You don’t need to drop a brick of cash to get a good one. Plenty companies make tees that keep your porcelain piggy full. We compared two of the most well-known options to show you which one is right for you. Hint: they’re both good.

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This Small Brooklyn Brand Makes One of Our Favorite T-Shirts

Courtesy Alex Crane

A personal endorsement from our style editor, these tees from Alex Crane are particularly great.

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The Best T-Shirts You Can Buy, According to Style Experts

Gear Patrol

If you’re not into our own recommendation, here are what other style experts have to say.

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How to Keep Your White T-Shirts White

white t shirts in a row on washing line

D-BASEGetty Images

Now that you’ve done your research and found your favorite white tee, here’s how you can keep it looking as fresh as the day it was delivered to your door step.

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The Best T-Shirt for Summer Is a Vintage One

Grand Street Local

Or, if you’re into the worn-in aesthetic, try a vintage tee. Here’s why.

Learn More

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Hex Just Launched a Sleek Anti-Microbial Bag

If you’re anything like us, you’ve been even more hyper-aware of keeping everyday products clean. From running daily errands to taking on close-to-home adventures, it’s easy for our items to come into contact with a lot of gross stuff (read: harmful bacteria, mold and fungus). One such product that gets used often is our bags — which are long overdue for an upgrade. That’s where the HEX Anti-Microbial Bag steps in. With its anti-microbial technology built right into the fabric, the bag resists up to 99 percent of harmful bacteria, mold and fungus. Its sleek look and multiple zips and pockets are hyper-functional, eliminating the need to use multiple bags for different activities. Plus, the bag features wireless charging pockets that are complete with a built in wireless battery keep you on the go.

Buy Now: $150


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Considering Using a Face Serum? Just Get This

dr dennis gross skincare serum

Courtesy Dr. Dennis Gross Skincare

Skip the heavy lifting and go straight to what’s best. Just Get This is our no-nonsense guide to the gear you need, now.

Serums help your face in a way that moisturizers can’t: they seep into all three layers of skin to smooth complexion and brighten skin. They can also reverse dark spots, smooth wrinkles, preserve moisture levels and help puffy eyes.

If you’re considering using a face serum, check out the C+ Collagen Brighten & Firm Vitamin C Serum from Dr. Dennis Gross. It’s packed with Vitamin C to help you achieve a more even complexion and is a daily pick-me-up for tired skin.

It will help you look younger

This 1-ounce bottle will address dark spots, fine lines and wrinkles with loads of Vitamin C. It uses an Energy Complex made up of superoxide dismutase, CoQ10, carnitine and , niacinamide to brighten and recharge the skin, while also supporting collagen. And, the addition of collagen amino acids support the skin’s natural fibers, so after weeks of use, your skin will look noticeably better.

It’s effective and easy to use

The nearly weightless gel is easy to use: just massage a little onto your dry face one daily. In a study from the brand, 92 percent of users saw an improvement in their skin after three weeks.

It’s for every skin type

Don’t worry if this is right for your skin type — it is. It’s appropriate for normal, dry combination and oily skin. It’s also free of sulfates, parabens, formaldehydes and phthalates, among other skin-irritating substances.

Sephora

C+ Collagen Brighten & Firm Vitamin C Serum

Dr. Dennis Gross Skincare sephora.com

$78.00


The Best Face Serums of 2020

dr dennis gross serum

Sephora

Here’s the truth about serum: It’s the biggest secret to having younger-looking, radiant skin.

Read This Story

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Why Do Shirts Have a Horizontal Button Hole at the Bottom?


Welcome to Further Details, a recurring column where we investigate what purpose an oft-overlooked product element actually serves. This week: the horizontal buttonhole your shirt.

As you survey your go-to Zoom shirt, take a look at the placket, the part of the shirt that has all the buttons. Each buttonhole is stitched vertically, but the last buttonhole, the one at the very bottom, is horizontal. It punctuates the shirt like a question mark, but the reason it’s there isn’t as sideways as you might think.

Like many details of shirt designs, this one was born from practicality. We turned to Chris Olberding, president of Gitman Bros. Vintage, for the answer.

“Common shirt lore is that the last hole is sewn horizontally so that button and button-hole can endure more stress from pulling,” Olberding says. “That part of the shirt would generally equate to the waist/hip area which sees more movement than the chest, per se.”

As we walk, our bodies tend to twist side to side, so most of the movement buttons experience is horizontal. This movement is more intense around our waist and hips. The horizontal orientation of the bottom buttonhole gives the button leeway to shift about, preventing it from coming undone.

Generally speaking, vertical buttonholes are more prone to buttons popping out than horizontal buttonholes. So why aren’t all the buttons horizontal? For one, vertical buttonholes are easier to fasten. They also look cleaner since the buttons are less likely to shift away from the center of the buttonhole. Since the bottom buttonhole is typically tucked in and out of view, a horizontal buttonhole doesn’t impede the shirt’s formality.

close up of a mens shirts
An even more common horizontal buttonhole? The collar.

PgiamGetty Images

Even more common than a horizontal bottom buttonhole is the horizontal top buttonhole at the collar of the shirt. Employed for the same reasons, the top buttonhole also experiences more tension, especially on the occasion that you’d button it all the way to the top and pair it with a tie.

But, the thing that makes many horizontal bottom buttonholes more noticeable is contrast stitching. Traditionally, extra stitching was used to reinforce the bottom buttonhole and was done in a contrasting thread. “With many shirts being worn both tucked in and not, we decided over 12 years ago to match the color of the thread on this button-hole to the Gitman green of our label,” Olberding says.

Though many people wear shirts untucked today, partially negating the necessity of a sideways buttonhole, the feature remains in many shirt designs as both a nod to the past as well as a pinch of style.

Learn More: Here

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Looking for Affordable Sneakers? Everlane’s Are Just $58

Everlane’s newest addition to its affordable footwear lineup — the Forever Sneaker — offers classic style that can be recycled. The $58 style features a cotton canvas upper that’s made from 50 percent recycled fibers, 100 percent recycled polyester laces and a natural rubber sole. It’s made to be machine washable, so if it gets too dirty, you can easily clean it.

When the shoe reaches the end of its life, it will be transformed into other materials. Everlane partnered with Debrand to ensure that 91 percent of the sneaker — its rubber sole — will be ground into equestrian flooring. The other 9 percent — the cotton canvas upper — will be remade into door mats and standing desk pads.

While the style and price are in line with other classic canvas sneakers on the market, the action to keep worn-out shoes out of landfills is fresh.

BUY NOW: $58

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Levi’s Most Sustainable Jeans Use a Revolutionary New Material

The clothing industry has a serious waste problem. According to the Ellen MacArthur Foundation, the fashion industry used 53 million tons of new fibers to produce clothing in 2015. McKinsey & Company, a management consulting firm, estimates that 60 percent of all clothing produced winds up in incinerators or landfills within 12 months — the Ellen MacArthur Foundation reports it’s up to 73 percent. And, that staggering amount of waste has grown with increasing rates of consumption. According to McKinsey, “clothing production doubled from 2000 to 2014, and the number of garments purchased each year by the average consumer increased by sixty percent.”

Of the 53 million tons of new fibers used in clothing production, 26 percent was cotton. Used in knits to make t-shirts and sweats, cotton is also primarily used to make denim. Levi’s — one of the world’s biggest apparel companies, with a reported net revenue of $5.6 billion in 2018 — has been addressing the environmental impact of denim with innovations in how cotton is grown, how it’s spun into thread, how it’s dyed and and how jeans are constructed.

But, the amount of jeans that are thrown away is still a major concern. Increasing consumption puts considerable stress on natural resources, and discarded garments are a huge monetary loss (the Ellen MacArthur Foundation estimates $100 billion worth of materials each year). The solution that many brands have been actively pursuing is called circularity: recycling used or discarded clothing to make fibers for new garments. Until this point, the process has been largely theoretical because the technology and manufacturing systems did not exist. But, a new innovation by Swedish startup re:newcell is changing that.

Levi’s partnered with re:newcell to produce WellThread 502 jeans made with organic cotton and a material called Circulose. The Swedish brand’s revolutionary new fiber is made from 50 percent recycled denim and 50 percent sustainably-sourced viscose. The jeans look and feel like traditional offerings, and come with a worn-in wash that shows the denim’s slightly red-cast shade of indigo. But, the material is unlike anything the brand has produced in its 167-year history.

levi jeans

Circulose — a man-made cellulosic fiber similar to viscose, lyocell and model — is made from plant-based cellulose pulp that is processed and turned into a long, soft filament fiber (MMCFs are often used as an affordable alternative to silk or nylon). While many traditional MMCFs use wood as an input, Circulose uses discarded 100-percent cotton textiles and garments to produce a high-quality fiber.

“I always prefer a simple solution, but we simply cannot keep growing more cotton to meet growing consumer demand,” says Levi’s vice president Paul Dillinger, Head of Global Product Innovation and Premium Collection Design. “The world’s supply of freshwater is limited, and cotton is a thirsty crop. Until consumption can be re-aligned with sustainable supply, it’s incumbent upon the industry to activate garment waste as a material resource…and there’s plenty of waste to activate.”

The process is similar to recycling paper: incoming waste fabrics are broken down using water, the color is stripped from the material using an eco-friendly bleach, any synthetic fibers are removed and the mixture is dried. Then the sheet of Circulose material is extruded into a long viscose filament that can be combined with cotton and woven or knit into a new fabric.

“How these post-consumer MMCFs can be used is determined by their form, and their form is determined by the manner of their extrusion,” Dillinger says. “If you think of the extrusion process like a fancy showerhead — where variable settings change the force and form of the water as it flows out — you get a good picture of the different ways that extrusion conditions can change the characteristics of the fiber.”

“By using extrusion spinnerets that roughly correspond to the fiber morphology of natural cotton, we can better deploy the post-consumer MMCF as a “like for like” alternative to virgin cotton,” he says. “Going forward, we can explore other spinneret configurations to design fiber profiles with specific performance attributes. It’s possible that athletic performance features — like moisture wicking and thermo-adaptation — can be achieved with fibers made from recycled cotton rather than fossil fuels.”

Jeans made from recycled denim reduce stress on natural resources like water, and limit chemical use and CO2 emissions. The $148 WellThread 502 jeans, though a small sample of what Levi’s offers, are a proof of concept. The Circulose blend — Levi’s uses 60 percent organic cotton and 40 percent Circulose — has the potential to be utilized in many of Levi’s products if successful. As such, the WellThread 502 jeans are designed to go back into re:newcell’s recovery system and are only made of natural materials (even tread, trims and backings are cotton).

Re:newcell’s system is different from others in the clothing industry. Though mechanical recycling facilities are already used, the product they produce is not ideal. Cotton is broken down into small, weak fibers which are blended with synthetic fibers to make them stronger. But by doing that, the resulting material is no longer recyclable. Re:newcell’s recovery system produces a material that is not only recyclable, but it performs similarly to many traditional materials used today.

“The re:newcell system enables the circular re-use of materials without degrading the material value,” Dillinger says. “With its potential to accommodate mixed cellulosic fiber inputs, it may lead to a future where the strict single-fiber constraints of circular design can loosen-up a little. More garments can go into the Renewcell system, and the Circulose fibers have the potential for much broader application than conventionally recycled cotton.”

Circulose is made in a recycling facility in Kristinehamn, Sweden. The facility recovers and reuses chemicals used in the recycling process, and the plant runs on renewable energy. The water used in the process is much less than what’s needed to grow cotton, and after it’s been used and treated, it’s clean enough to be released into Lake Vänern nearby.

Re:newcell was founded in 2012 and opened its Kristinehamn facility in 2017. Currently, it can produce 7,000 tons of Circulose every year. While some skeptics may ask about added environmental stress from shipping materials to and from Sweden, Dillinger says it “would be a negligible variable, more than likely offset by the 20 percent reduction in virgin material use.”

“When it comes to commercializing a new material innovation, our industry sets the bar way too high,” he says. “More often than not, our supply chain expects new ideas to come to market with performance parity, price parity, consumer experience parity, lead-time parity, and mill efficiency parity right out of the gate. If we hold out for conveniently distributed supply points that are pre-aligned with our established mill base, we’ll never get anything done.”

As re:newcell continues to grow, with support from industry leaders like Levi’s, it has potential to shift the way garments are designed and manufactured, lessening the environmental impact of the clothing industry. While the brand has just one facility now, as demand grows, Dillinger notes that new facilities could open in “developed urban centers, where outsized consumption and capacity constraints at the city dump necessitate new solutions to address the landfill waste crisis.”

But for now, the Kristinehamn facility is producing the world’s supply of Circulose. And for Dillinger, that’s ok. “If Sweden is where a good idea happens, we can work with Sweden,” he says. Because it’s that idea that has the power to usher in a new era of denim at Levi’s, and change the course of an entire industry.

Buy Now: $148

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Patagonia vs. Uniqlo: Which Brand Makes Better Activity Shorts?

Welcome to Head to Head, where we size up two like products with hands-on testing to determine which one you should buy.

The best activity shorts can stand up to intense wear and handle a water-bound adventure without looking schlumpy. While many brands now offer versions of this go-anywhere style, Patagonia Baggies ($55) are the pair to beat. To see if this outdoor classic still holds up, we tested it against the Uniqlo Swim Active Shorts ($30). Our findings below.

Our Pick

Patagonia Baggies Shorts

uniqlo vs patagonia shorts

Gerald Ortiz

Introduced over 30 years ago, these versatile shorts were designed specifically for the water, with a mesh lining for drainage, on-seam pockets for less drag and, famously, enough room in the pockets to carry two tennis balls. The simple design has gone on to become one of Patagonia’s most popular items. After hands-on testing, we think they’re the shorts to get.
Buy Now

Overall Fit

Baggies are, as the name implies, baggy. They’re not frumpy, however. If anything, they’re a classic cut that’s got enough leg room for acrobatic feats without feeling like you’re wading through a sea of fabric with every step.

The popular 5-inch inseam model sits mid-thigh and doesn’t ride up the leg. They’re also offered in a 7-inch inseam, unlike the Swim Actives.

Fabric

Like the Uniqlo Swim Active Shorts, Patagonia’s Baggies are made from an all-nylon fabric. Unlike the competition and in-line with Patagonia’s eco-modus operandi, they’re made with 100-percent recycled fabric. They also feature a water-resistant coating, which makes them quick-drying.

uniqlo vs patagonia shorts

Gerald Ortiz

The hand is slightly less smooth than Uniqlo’s. While Uniqlo’s feel closer to something like rayon, Patagonia’s are more like an end-on-end shirting fabric. By no means are they rough, but they don’t warrant a near-silky stamp like the Swim Actives.

They’re a denser weave than Uniqlo’s and thus a bit heavier. Of course, being shorts intended for the water, they’re still plenty lightweight. That said, the density and weight give the shorts a more satisfying drape and greater durability.

Details

The rear pocket is the most visible difference between the two shorts. Patagonia’s is secured with a snap flap and are sewn inside the shorts, rather than an outward-facing patch pocket like Uniqlo’s. The design is not only slightly cleaner, it is a bit more functional, too. The mesh lining is incorporated into the rear pocket and is better at draining water than the two eyelets found on the Swim Actives. And, Patagonia places its key loop in the front right pocket. It’s a better placement because it prevents your wallet from getting scratched and its more comfortable to sit in. The drawstring is also notable; it’s a flat lace design, which is less bulky and more comfortable on the skin.

uniqlo vs patagonia shorts

Gerald Ortiz

uniqlo vs patagonia shorts

Gerald Ortiz

Price

At $55, Baggies offer a lot. Yet they’re nearly double the price of a pair of Swim Actives and it’s not like you’re getting double the features.
Learn More

The Competition

Uniqlo Swim Active Shorts

uniqlo vs patagonia shorts

Gerald Ortiz

Uniqlo’s Swim Active shorts were first introduced in summer of 2014 as a versatile pair of shorts. As the name implies, these shorts were built not just for the water but for an active lifestyle in general, much like the Patagonia Baggies. At nearly half the price of its popular competitor, it’s a worthy option to consider.

Buy Now

Overall Fit

Uniqlo’s Swim Active Shorts fit baggier than Baggies. The leg room is wider, the waist a touch looser, and they’re even slightly longer. More than that, the mesh lining is more generous.

Fabric

The lightweight nylon fabric comes in a range of colors, though no patterned options. It has a very smooth hand that feels great against the skin, and the weave is just a touch more open. This is great if you’re looking for a pair of shorts to help you survive the heat.

uniqlo vs patagonia shorts

Gerald Ortiz

Details

Like the Baggies, the Swim Actives feature on-seam pockets, a single rear pocket, mesh lining, an elastic waist and a drawstring cord. The drawstring cord, however, faces the outside of the shorts, leaving them to hang visibly. They’re also a round cord, as opposed to the concealed and flat lace of the Baggies.

uniqlo vs patagonia shorts

Gerald Ortiz

uniqlo vs patagonia shorts

Gerald Ortiz

The rear pocket is also a point of difference. The Swim Actives feature a patch pocket with a welted opening and snap closure. They also feature a key loop and two eyelets for drainage. The overall design is the least minimal part of the shorts and is, perhaps, somewhat bulky, especially if you have a larger wallet coupled with a set of keys.

Price

The price is perhaps the most enticing part about the Swim Actives. At full retail, they’re just under $30, but have been seen on sale. At the discounted price, you could buy two pairs for the same price as a pair of Baggies. If your primary requirement is cost, Uniqlo’s the default brand for stylish goods.
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Verdict

The Uniqlo Swim Active Shorts are stiff competition, especially given the budget-friendly price, but Baggies are just too hard to beat. The fabric of the latter feels more substantial, the fit is more accommodating and the quality has been well-documented. You’d certainly be satisfied with the Uniqlo option, particularly if you nabbed a pair on sale, but if you have the cash to upgrade, Baggies are worth the slight splurge.

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This Backpack from Day Owl Makes It Easy to Stay Organized

Anyone who went to high school probably owns (or has owned) a backpack — and some of those backpacks do the job just fine, but they’re not the backpack. This right here is The Backpack from Day Owl — made from 100 percent recycled, water-resistant First Mile® Waxed Canvas with ergonomic, no-slack straps and tons of organization options — including five “sneaky” pockets for easy everyday access. Each bag starts with 25 recycled plastic bottles and even offers a neoprene-lined sleeve for storing a water bottle, wet umbrella or bottle of wine. And if the product doesn’t speak for itself, Day Owl will — promising free US shipping and returns, free repairs for life and free end-of-life recycling. And the icing on the cake? Right now Gear Patrol readers can get 20 percent off their order by using the code GP20 at check-out.

Buy Now: $149 $119


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Everything You Need to Know Before Buying Viberg Boots

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.

In the boot world, each brand has its own fan club. Few, however, have quite the avid following of 90-year-old Canadian boot brand Viberg. And though the company first became popular with loggers, it has recently become idolized by style-conscious men, earning a fresh generation of devoted fans. We’re diving in deep to give the essential rundown on the brand, from the history to the terms, to the products.

History

Edwin Viberg immigrated to Saskatchewan in 1914 and grew up on his family’s farm. There he first encountered the craft of leatherworking. He developed a passion for the craft and opened up his own leather goods shop in 1931, later developing his skills further when a British immigrant taught him how to make shoes. From there, the Viberg boots brand was official.

The logging industry saw a boom post-WWII as Europe began to rebuild and in 1949 Viberg moved its operations to Prince George in British Columbia to serve the workers in the industry.


A logger sits mid-tree, 1931 (left); Viberg factory floor (middle); Viberg’s logging-style boots (right)

In 1970, Viberg relocated once again to Victoria, setting up its workshop along with a storefront. Shortly after settling in Victoria, Viberg introduced replaceable spikes for its logging shoes which further secured Viberg’s reputation in the thriving timber industry.

In 1989, Edwin Viberg retired and passed the company down to his son, Glen, and the direction of the brand stayed the course for the next decade. But in 2003, Viberg received an unusual request for a custom pair of boots from Japanese retailer Nepenthes. Instead of using the smooth side of the leather, Nepenthes wanted a pair of Viberg wedge-sole work boots using leather with the flesh side out. Though the non-utilitarian request seemed strange at the time, it would be the first instance that Viberg saw potential for a new direction. “Seeing that somebody in another country was interested in the boots was a shock,” says Guy Ferguson, brand director at Viberg. “We were just selling boots regionally… All of a sudden, you have a company reaching out to you from Japan. And they wanted boots that actually weren’t for working… I think it was really the first time that the context of the product had shifted. It was a thing that expanded the possibilities.”

Today, the majority of Viberg’s customers aren’t loggers. The new generation still appreciates the rugged quality the brand is known for, but they’re also conscious of style. This shift in behavior is matched by brand, now run by Edwin’s grandson Brett Viberg, with a passion for experimentation and drive for perfection. This new market has given the brand a fresh direction, one where it’s ok to take risks and push the envelope without sacrificing the craft. Ferguson notes, “Brett wants to be a brand that doesn’t sit still and is willing to innovate and willing to try new things.”

Virberg-Boots-Guide-gear-patrol-ambiance-2

A Viberg boot, made from upcycled leather in collaboration with Japanese brand Needles.

That drive has seen the brand try unusual leathers like electric blue tumbled shell cordovan and even a see-through leather. It’s resulted in slippers, mules, and even sneakers, a far cry from the brands logging roots. Its curated crew of bootmakers allows Viberg to be nimble, which in turn allows for more experimentation. This indie mentality allows Viberg to flex its shoemaking chops in nearly every style imaginable.

While the brand used to sit on the same shelves as other heritage boot brands from the Pacific Northwest, it’s now in its own category. Today, Viberg’s craft is compared to brands like Alden and traditional English shoemakers. Every component is meticulously considered, from the exclusive and rare leathers to custom nails. “Right now, there’s a general focus on refinement,” Ferguson says. “We know that the quality is there. But we’re tweaking things and seeing if we can take the product to an even more refined category.”

Now, Viberg is an enigma in the shoe world, sitting somewhere between its workwear roots, refined cordwaining techniques and focus on experimentation. But, its products speak for themselves.

Terminology

Last: The last is a shoe form which represents the shape of the wearer’s foot and is used to shape the upper of the shoe. Many times lasts are made from wood or hard plastic. The last is what gives the shoe its shape.

Stitchdown: Stitchdown construction is a method of attaching the upper to the sole whereby the upper is stitched directly to the midsole and outsole.

Goodyear Welt: In this construction method, the upper is attached to a strip of leather, known as a welt, which is then attached to the midsole and outsole.

Shell Cordovan: A type of leather which comes from the rear quarters of a horse.

Side Wall Stitch: A method of shoe construction often seen in sneakers. Here, a rubber cup sole is fitted around the upper of the shoe and stitched directly to the upper.

Storm Welt: This is a type of Goodyear welt wherein the welt is folded in such a way that helps prevent water from seeping in between the upper and the welt.

Channeled Insole: In most Goodyear welt construction, the welt is attached to a piece of canvas which is then attached to the insole. With channeled insoles, a separate machine takes the leather insole and creates a channel which is then used instead of the canvas to attach to the welt. The result is a stronger attachment.

Toe Box: The area of the shoe from the widest part of the feet to the tip of the toes.

Instep: The area of the shoe between the ankle and the forefoot.

Fore Foot: The widest part of the foot.

Heel Counter: Located at the heel, the heel counter is a piece of rigid material (often plastic or leather) which is inserted at the heel to give the shoe stability.

Heel Drop: Shortened from “heel-to-toe drop”, this is the vertical distance between the heel and the forefoot.

Last Shapes

1004/2020


Known also as its Cantilever Last, the 1004 fits a half-size smaller than Viberg’s other lasts. It’s based on vintage orthopedic shapes to follow the natural contour of the foot. The updated version, the 2020, has the same waist and toe shape as the 1004 but forgoes the anatomical curvature. Now, most of the shoes using the Cantilever design use the updated 2020 version.

Learn More: Here

1035


The 1035 is one of Viberg’s widest-fitting lasts and is characterized by its low profile and round toe.

Learn More: Here

2030


Based off of vintage Canadian military boots, the 2030 is Viberg’s most popular last and is featured prominently throughout the collection. It has a low profile like the 1035 and is generous through the heel and waist, but has a slightly narrower, almond-shaped toe.

Learn More: Here

2045


Designed after the Munson last, a shoe last developed by the US military to fit a wide range of soldiers with a natural toe box, the 2045 features a generous forefoot and deep toe box.

Learn More: Here

2050


This is Viberg’s most narrow last and was built for its Chelsea boot. Based off of Argentinian riding boots, it features a high instep and almond-shaped toe box. Viberg recommends sizing a half-size up if you prefer a wider fit.

Learn More: Here

240


Made for its range of hiking boots, the 240 takes into account thick hiking socks. It’s got a roomy toe box and higher instep.

Learn More: Here

310


Not used often, the 310 last’s main feature is its sprung toe box which creates a natural rocking motion with each step. It’s quite roomy compared to Viberg’s other shoes.

Learn More: Here

2005


Roomy all-around, the 2005 was built for Viberg’s Engineer and Roper-style boots, designed with a wide heel, forefoot and toe box, as well as a high instep. Size a half-size down if you have narrower feet.

Learn More: Here

2010


The 2010 runs a half-size larger than Viberg’s other lasts and was originally designed for its Slipper. It has a round toe and a very minimal heel-to-toe drop.

Learn More: Here

Styles

Boondocker


Calling back to vintage WWII boots issued to the US Navy, the Boondocker features a reproduction of Horween’s original Natural Aniline Chromexcel roughout leather, an exclusive for the Viberg brand. It’s built upon Viberg’s 2045 last, a Munson-style last which was used for military boots, and uses an unstructured toe box stitchdown construction to attach to the natural corded rubber soles.

Buy Now: $670

Chelsea


Viberg’s Chelsea boot comes in several iterations including some pairs with leather soles, natural lactae hevea crepe soles or Dainite soles. Some will have a Goodyear welt or a storm welt. But each one will come with a one-piece upper and strong elastic side gore details.

Buy Now: $700+

Country Boot


Based on British hunting boots, the Country Boot stands at six inches tall. The 360-degree vamp helps prevent water from leaking into the shoe while a hardy Ridgeway sole keeps each step surefooted. It’s built on the 1035 last and features a full leather lining, leather heel pull, brass eyelets, waxed flat laces and stitchdown construction,

Buy Now: $700

Derby Boot


The Derby Boot is quite similar to Viberg’s most popular boot, the Service Boot. However, the Derby boot is a bit more pared down and dressier, incorporating a narrow backstay as well as French binding at the quarters, giving the shoe a finished look. As the dressed up doppelganger, some Derby Boots feature blind eyelets or even tasteful gold-toned eyelets and speed hooks. It’s built on the 2020 last and comes with stitchdown construction as well as a soft kip lining.

Buy Now: $720+

Service Boot


The Service Boot is certainly Viberg’s most famous and most popular boot. Based on the brand’s original work boot from 1934, it’s built upon the 2030 last which itself takes its cues from Canadian military boots with its low profile and almond-shaped toe. It’s a classic work boot with Viberg’s signature stitchdown construction and has been rendered in an array of beautiful leathers from its core Chromexcel leathers to rarer shades of shell cordovan, kudu, horsehide and more. While most iterations come with a plain toes, others will have brogued cap toes.

Buy Now: $670+

Derby Shoe


Though the Derby Shoe was first dreamed up by founder Edwin Viberg, it didn’t see production until after his passing. The Derby Shoe was created from the original paper patterns and is perhaps the brand’s most dressy shoe, with its streamlined aesthetic and French binding. Using the 2020 last, the Derby Shoe can be seen with metal eyelets, blind eyelets, stitchdown, Goodyear and storm welt construction.

Buy Now: $690+

Engineer Boot


Standing at eight inches tall, the Engineer boot is a shorter version of a traditional motorcycle boot. It’s built on the 2005 last, featuring a high instep and roomy toe box. It comes with deep gussets, a heel tab, nickel roller buckles, stitchdown construction and grippy Tygum 700 soles.

Buy Now: $750

Hiker


If this boot looks familiar, it might be because of its history with another famous bootmaker. Edwin Viberg traded boot patterns with Bill Danner, of the Danner shoe company back in the 1970s and still uses produces that same boot today. It features a naturally water-resistant one-piece upper, lace-to-toe design for a custom fit and stitchdown construction.

Buy Now: $710+

Pachena Bay


The other hiking boot in Viberg’s collection, the Pachena Bay boot was designed by Glen Viberg, after Italian hiking boots. The most noticeable difference of the Pachena Bay is the padded collar as well as the gusseted tongue.

Buy Now: $710+

Jodhpur


A sleek and super-stylish boot, the Jodhpur uses the 2050 last and features the classic two-piece upper and wrap-around strap distinctive of the style. It comes in both Goodyear welt and storm welt constructions with kip lining and rubber soles.

Buy Now: $700+

Mule


The most relaxed of the collection, the Mule takes the Slip On’s casual nature one step further with a backless design. It’s quite elegant with its unstructured toe, wholecut upper and French binding. And though it may look like a mere house slipper, the storm welt, leather lining, insole, midsole, outsole and stacked leather heel lets you know it aspires to venture beyond the home.

Buy Now: $510+

Side Zip


Akin to riding boots, the Side Zip boasts a slick silhouette with a full-length antique brass zipper. It features a heel tab, kip lining, Goodyear welt and Commando Club soles.

Buy Now: $720+

Slip On


The Slip-On takes after skate-style sneakers and punches up every detail. It uses premium leather uppers, French binding, as well as padded collars and it’s one of the few pairs in the Viberg collection that uses sidewall stitch construction.

Buy Now: $440

Slipper


In contrast to the bulk of Viberg’s collection, the Slipper is made to collapse, literally. It’s designed after traditional travel slippers and comes with an unstructured toe box and a collapsible heel. But it’s still built to last thanks to the wholecut upper and Goodyear welted construction.

Buy Now: $490+

Sneaker


When Viberg made its first sneaker, it would also be the first Made in Canada sneaker. Modeled after running sneakers, it’s a classic-looking marathon sneaker that’s been given the Viberg treatment. It uses full-grain leathers for the paneled uppers which are lined with a soft kip leather and feature a leather insole that will mold to your feet, just like their boots. It also comes with a removable leather-lined foam insert and a thick Vibram sole attached with cement construction.

Buy Now: $470+

Wholecut Boot


Built on the same last as the popular Service Boot, the Wholecut Boot is cut using a single piece of leather for the upper. Channeled Goodyear welt construction attaches the upper to the Dainite sole.

Buy Now: $690

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STEAL: Up to 70% Off Clearance Items at Huckberry

We love just about everything that drops in the Huckberry shop because, much like us, they’ve always been about the value proposition we consider most important–buy less, but better. Whether you’re talking about utility shirts,…

Classic Clothing: How to Build a Timeless Wardrobe

Welcome to Guide to Life, a series of tips, tricks and insights designed to help you get the most from your gear.

If you’re going to really invest in clothing, you’ll get the most value from pieces that are guaranteed to last a long time – both quality-wise and in terms of fashion. Because they were designed in response to basic needs, these classic clothing basics have endured through time and will stay in style for years to come. They’ll form the basis of a timeless wardrobe, so it makes sense to spend more to get better versions of each. In this video, Gerald Ortiz talks through what makes these five different staples classic, and suggests some examples that are worth an investment.

Five Classic Staples Worth Investing In:

  • T-Shirts
  • Jeans
  • Button-Ups
    • Sweatshirts
    • Jackets

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The Best Style Releases of the Year (So Far)

Oh, we’re only in August? Sure feels like it’s been a whole year. Well, this is really just an excuse for us to look back at all the best style releases to come out this year. From tees that raised a million bucks for the Black Lives Matter movement to fresh as hell sneakers and more, here are the releases we obsessed about (and still are obsessing about, if we’re being honest).

Bode House Shoes

black shoes on model

Courtesy Bode

Emily Bode is ascending to menswear royalty fast and in these gorgeous house slippers.

Buy Now: $750

Black Optical x Jacques Marie Mage

Courtesy Black Optical

One of the most insane sunglasses to be released would come courtesy of Jacques Marie Mage (who else). Bison leather-wrapped sunglasses make this the filet mignon of sunglasses.

Buy Now: $2000

Rhude Desert Print Shirt

Courtesy Nordstrom

A long ways away from the usual palm-laden paradises of the typical Hawaiian shirts, Rhude’s Marlboro-influenced line took the summer staple to the parched desert.

Learn More

Schott x 3sixteen Chromexcel Horsehide Jackets

Courtesy 3sixteen

I’m not cool enough to rock a leather jacket, but this collab makes up for what I lack.

Buy Now: $1200

Viberg Herald Boot

Courtesy Viberg

Hark! The Herald Boot is Viberg’s latest feat of cordwainery, a wholecut side-zip boot that has to be lasted by hand for several days.

Learn More

South2 West8 Mesh Grocery Bag

Courtesy Nepenthes NY

Mesh has been one of the bigger trends recently. If you’re too timid to jump into a mesh top, this tote bag was an easy way to hop into the trend. I say ‘was’ because, obviously, it’s sold out.

Buy Now: $156

Story Mfg. “Ready, Set, Slow!” Grateful Tee

Courtesy Story Mfg.

Loads of tees came out this year, and this one stood out to tell us to slow down.

Buy Now: $130

Beams x Crocs Fishing Sandals

Courtesy Beams

Ugly shoe fans rise up. The likes of Chaco, Birkenstock and, more recently, the Merrell Water Moc have ascended to footwear royalty. This year, one of its own got fashion heads turning.

Learn More

Sunnei Dreamy Shoe Collection

Courtesy Sunnei

The ’90s is here to stay. Sunnei’s taken hold of the orthopedic-looking sneakers aesthetic and pulled it up to luxury heights.

Learn More

Aime Leon Dore SS20 Lookbook

Prep never looked so sick.

Learn More

Noah x Birdwell Board Short

Courtesy Noah

Noah challenged Birdwell’s tough swim trunks with a multi-colored paisley print and the result was one of the best shorts of 2020. Check out our interview with the two brands here.

Buy Now: $132

JJJJound x New Balance 992

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

Explaining this with any detail would just turn into this meme. Just know that it’s 100 percent true.

Learn More

Arpenteur x Paraboot Safari Shoes

Courtesy Tanner Goods

Fulfilling all your grandpa style endeavors.

Buy Now: $400 $200

Brain Dead x Blood Orange “We Are One” Tee

black graphic t shirt

Courtesy Brain Dead

This tee raised over a million dollars for Movement For Black Lives and the LGBTQ Freedom Fund. What did you do today?

Learn More

Levi’s Vintage Clothing 1966 501 Japan

Courtesy Levi’s

The first product of Levi’s Vintage Clothing’s move to Japan barely touched shelves before it was gone.

Learn More

Drakes SS20 Collection

Didn’t think dressing up would be something we’d desperately want to do this year.

Learn More

Reese Cooper DIY Clothes

Courtesy Reese Cooper

Hot shot menswear designer Reese Cooper came at this release with a hands-on approach. Except, the hands in question are yours.

Learn More

18east x ALLCAPSTUDIO “Silence Is Violence” Tee

Courtesy 18east

Speak up!

Learn More

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Everything You Need to Know Before You Buy Ray-Ban Sunglasses

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page.

Founded in 1936 by the Bausch and Lomb Company in Rochester, New York, Ray-Ban is an iconic eyewear brand, integral to classic Americana and retro style. The company’s sunglasses have graced some of the most famous faces of the past 100 years, from mirrored aviators on General Douglas Macarthur (incidentally, the first mirrored sunglasses ever put into production) to black Wayfarers on the Blues Brothers to the brand’s classic Aviators on practically everyone in the movie Top Gun.

Today, Ray-Ban operates from within the international eyewear conglomerate Luxottica in Milan, Italy. Luxottica also owns several other famous brands like Persol, Oliver Peoples, Arnette and Prada Eyewear, as well as the retailers LensCrafters, Sunglass Hut and Pearl Vision, among others. Thanks to such a robust backing, Ray-Ban is able to offer a wider variety of stylish sunglasses than ever before, including dozens of models for men and women and enough color and material options to make you dizzy. But if you just want some classic shades and the spins are starting to set in, you’re in luck — this buying guide is meant to help you pick the right shades for your style and eye-protection needs.

Learn More: Here

Terms to Know

Acetate: This synthetic material — also known as cellulose acetate — was first used for eyewear in the late ‘40s. It is made from a polymer derived from wood pulp or other natural fibers and is both glossy and transparent. In recent years, the material has been replaced by less-expensive nylon frames.

G-15: Ray-Ban’s G-15 lens feature a special green tint that was developed for military pilots in the ’30s, filtering out a lot of the bright blue light a pilot’s eyes would be exposed to when flying above the cloud line. These lenses only allow 15% of visible light to pass through them, hence the “15,” so they’re best for bright sunny days. While Ray-Ban offers a wide range of tints, mirror finishes and gradients with or without lens polarization, the G-15 lens is considered the most classic choice for any style you could want.

Temples:These keep the front of the frames (which hold the lenses) from falling off your face. In most glasses, they are the long shaft that stretches to the ear and is connected to a temple tip that curves behind the ear (holding the glasses in place).

Polarized/Polarization: Polarized lenses have a special film that helps them to reduce glare — that is, bright reflected light. This works by only allowing light that enters the lenses vertically — unreflected light, direct from a light source — to enter through, blocking the vast majority of light that reflects off horizontal surfaces like bodies of water, large stretches of pavement or fields of snow. Polarization is especially useful for people who do a lot of sunny highway driving, daytime fishing, skiing, mountaineering or hiking in snowy areas. Polarized lenses typically cost more than unpolarized ones.

The @ Collection: These are online exclusives that you won’t find in stores, including special-edition Wayfarers, Aviators, Clubmasters and more. Some are just standard models not sold at retail locations, but some are limited-edition or one-time seasonal releases, so if you see a pair from this collection that you really want, you’d be best advised to act quickly.

Blaze: The Blaze collection of eyewear takes Ray-Ban’s classic eyewear silhouettes and constructs them with over-frame lenses. This means that instead of the lenses sitting embedded within the frames, the lenses lay on top of the frames themselves.

Olympian: First introduced in the 1960s, the Olympian frames are distinct for its bold brow line which extends from temple to temple. Since its introduction, this feature has made its way to the rest of the Ray-Ban lineup.

Legend: Glasses part of the Legend collection have the Ray-Ban logo emblazoned in gold rather than the usual white.

Chromance: Ray-Ban’s Chromance lenses are specially developed for outdoor athletics. In addition to polar filters, a hydrophobic and fingerprint-resistant coating, and anti-reflection, these lenses intensify colors which enhances details and clarity.

Evolve: Ray-Ban’s version of the popular Transition lenses, these colored lenses are light-responsive and shift their level of shade according to the amount of light present. They’re also 100% UVA and UVB protective.

Square Shape

Wayfarer Classic


This design debuted in 1952 and quickly became one of the most iconic (and oft-imitated) eyewear shapes on the market. Wayfarers are characterized by sturdy acetate frames, logos at each temple and two tiny metal ovals on the front of the frame.

The Wayfarer Classics can be bought polarized or unpolarized, with multiple lens tint options to pick from. You also might want to keep an eye out for special editions of the Wayfarer — in the past, the iconic shape has been made available with tons of wild frame prints and texture options as well as the standard glossy black and tortoiseshell colorways.

Buy Now: $154+

Clubmaster


One of Ray-Ban’s most vintage-inclined shapes, the Clubmaster features wire-rimmed lenses with an acetate brow piece and acetate temple arms. Similar to the Wayfarer, you’ll find a Ray-Ban logo at each temple as well as the tiny metal embeds near up near the barrel hinges. The standard choice for anyone wanting a classic pair of Clubmasters is a black acetate frame with gold-tone metals and Ray-Ban’s classic green G-15 lens tint, but these are also available with tortoiseshell acetate, and polarized or G-15 lenses are an option for any color you end up choosing. You might also want to check out the ClubRound sunglasses, which are closely based on the traditional Clubmaster but with a rounded lens bottom.

Buy Now: $154+

New Wayfarer


Ray-Ban’s updated take on what’s arguably its most classic design, these feature a slightly smaller profile and softened frame shape. The result is a pair of sunglasses that’s great for smaller faces, or anyone who feels like the original Wayfarer was this close to getting it right but didn’t quite cut it.

Buy Now: $144

Blaze Meteor


Based around a flat one-piece lens design, these sharp-shaped frames can be subtle or statement-making depending on what you’re after. Choose your nylon frames in glossy black, tortoise shell or fade-striped variations for a unique look that’s as versatile as anything else you can get from Ray-Ban’s lineup.

Buy Now: $165+

Statestreet


The Statestreet takes the original Wayfarer shape and exaggerates it. Bolder rims and more angular lines give it a distinct look.

Buy Now: $180

Frank


Frank comes from the design aesthetic of the 1990s, adopting a squarish shape with rounded edges that would feel right at home on the face of JFK Jr.

Buy Now: $204

Square 1971 Classic


The Square 1971 is a part of Ray-Ban’s throwback series of products that take to styles from the archives. These television-like lenses are mounted to metal frames and recall the groovy getups of the 1970s.

Buy Now: $154

Square II


These oversized lenses offer a similar retro profile to the Square 1971, but in a slender acetate frame and with the arms positioned slightly higher on the lenses.

Buy Now: $215

Pilot Shape

Aviator


Bausch and Lomb developed this design in the ’30s to help protect the vision of military pilots; this was also the origin of the brand’s G-15 lens, which was made specifically for pilots before becoming a classic choice across all Ray-Ban sunglass options. Today you can also pick up polarized Aviators, in several frame styles and lens colors (as well as in titanium), for a slight increase in price.

Buy Now: $154+

Outdoorsman


Available with gold or black frames, the Outdoorsman features vintage-inspired details like a brow bar and cable temples (hooked behind your ears) to better hold the shades on your face if you’re doing more than just beachcombing. You can also opt for the Craft version of the Outdoorsman (for a significant upcharge) which has genuine deer leather at the padded brow bar and temple tips, rather than rubber or plastic.

Buy Now: $154

Outdoorsman II


The difference between the Outdoorsman and its sequel mainly lies in the temples. Specifically, the portion that wraps around the ears. Whereas the original’s temples are made of metal and wrap around the ear 180 degrees, the Outdoorsman II only goes about 90 degrees and is padded with acetate which matches the brow bar.

Buy Now: $154

Shooter


Similar to the Outdoorsman, these sunglasses have a rounded brow bar, but where the Outdoorsman has curved cable temples, these are traditional. The Shooter features one very prominent difference that’ll make it stand out from the pack, though: the circular bridge. If you’ve ever wanted to channel Hunter S. Thompson à la Fear and Loathing In Las Vegas, start here. (Then go buy a bucket hat.)

Buy Now: $154

Caravan


These sunglasses from 1957 were put out as a geometric alternative to the Aviator, which was already immensely popular. Like the Marshal referenced below, these definitely have some leading-man cachet akin to Ray-Ban’s most popular and iconic styles, but they’re far less common than traditional aviators or Wayfarers. If you want to stand out in a very elegant way, it’s hard to do better than the Caravan.

Buy Now: $154

Erika


This style might sound like it leans feminine because of its name, but it’s meant to be unisex. And if you like the fine temple arms and softly-shaped frame, you’ll have a wide range of colors and materials — nine of them on Ray-Ban’s site alone — to choose from.

Buy Now: $147

Wings


Simply put, these are a feat of daring all on their own. Part poker player, part you-definitely-own-a-vintage-motorcycle, the Wings style is for someone looking to make a statement, but with their wide wind-blocking design and mirrored lens options, they definitely aren’t impractical. If they’re a bit too oblong for your tastes but you like the idea of having a windshield on your face, check out the Wings II; they’re very similar but with an angular frame shape to better complement a naturally rounded face.

Buy Now: $175

Blaze General


A very trendy update to the General frame style, these feature iridescent coloring, a flat-rim design around the lenses and your choice of gold- or silver-toned steel frames, plus a flattened brow bar for an extra dose of character.

Buy Now: $200

Aviator Full Color


This Aviator riff combines the metal frames of the original and wraps the lenses in colorful acetate from the across the top bridge and around each lens. If you couldn’t decide between acetate and metal, this one lets you have it all.

Buy Now: $175

Aviator 1937


The Aviator 1937 takes the designs of the icon all the way back to its roots, which, to be honest, isn’t all that different from the model you’ve come to know and love. This one is an online exclusive and if you’d be getting it for its mother-of-pearl accents.

Buy Now: $183

Round Shape

A broad category of the sunglasses Ray-Ban offers today, the Round collection is actually composed of several styles that range from truly round — think John Lennon — to semi-rectangular (like what Don Draper wore in Mad Men) and even hexagonal. Most frame shapes within the Round line are available with standard or perfectly flat lenses, too, for a look that’s a bit more literally flashy than the average pair of shades.

Round Metal Classic


Based on a design that came from the 1960’s and typically gets associated with that period’s counterculture movement, Ray-Ban’s Round Metal Classics feature green lenses and a thin wire frame in either grey or gold. The standard lens option is slightly convex but you can also find these with perfectly flat lenses to give them an even more opaque (and distinct) look.

Buy Now: $154

Hexagonal Flat


This cross between round and square frames reads a bit like a more angular aviator style. With metal frames and acetate tips, the Hexagonal Flat is available in 13 different combinations of lenses and frames.

Buy Now: $154

Marshal


An angular cousin to Ray-Ban’s classic Aviators, these flat double-bridge shades come in several frame finishes — gold, light bronze, black and gunmetal gray. All options come standard with the brand’s classic green G-15 lenses. If you like the Marshal but want something with a bit more color, check out the Marshal II.

Buy Now: $165

Marshal II


The successor to the Marshal, the Marshall II adds some extra spice by lining the hexagonal-shaped framed with acetate.

Buy Now: $215

Round Double-Bridge


This style features a thin composite rim around each lens, which is then wrapped by a wire frame. It’s a bold, fashion-forward style, but if you’re looking for something more modern than the Wayfarer and you never, ever want to look like Tom Cruise from a distance, these might be right up your alley.

Buy Now: $165

RB2180


Like classic P3-style glasses before it, the RB2180 features a rounded shape with a keyhole bridge. The acetate frames come with Ray-Ban’s signature logo and rivets and a Johnny Depp-level of cool.

Buy Now: $144

Round Fleck


An easy way to take your sunglasses to the next level seems to be to mix acetate with metal, pretty much exactly like the Round Fleck sunglasses. The round frames combine the two materials deftly and the result is dripping in style.

Buy Now: $165

Oval


The Oval narrows in on the silhouette of Ray-Ban’s iconic Round frames for a look that’s more reminiscent of the 1990s but still counts as a classic. Made with metal frames, silicone nose pads and a handful of lens choices from the G15 to gradient lenses and more, the Oval exude 1996 Brad Pitt (or The Matrix, if that’s more your speed).

Buy Now: $169

Oval 1970


Like the Oval classic, the Oval 1970 carries an ovular shape. But, as with Ray-Ban’s other archival remakes based on styles from the Flower Power generation, these shades are taller and more pronounced. No need to go full disco, but these look especially at home with a loud, open-collar shirt and some icy necklace.

Buy Now: $169

Octagonal Classic


Ray-Ban doesn’t mince words when it comes to many of its frames. The Octagonal Classic is somewhere between round and square.

Buy Now: $169

Octagonal 1972


The father of the Octagonal Classic, the 1972 version is taller, but not quite equilateral. We can’t say that Jimi Hendrix would have approved. But we can’t not say he would have approved.

Buy Now: $154

Rectangular Shape

Rectangle 1969


These retro-inspired frames take their inspiration directly from the Ray-Ban vault and feature oversized rectangular lenses held by metal frames. It’s available in eight combinations of lens colors and frame finishes.

Buy Now: $154

Justin


Available in six colorways, these shades boast nylon frames — flexible, lightweight — and draw inspiration from the original Wayfarer shape to provide a larger, softer profile than their source material. Each frame color option has a different corresponding lens, so whether you want gradient lenses, G-15s, red-tinted or even mirrored, consider yourself covered.

Buy Now: $147

Balorama


The Baloramas first came out in 1967, and were quickly popularized as the wraparound style worn by Clint Eastwood in the Dirty Harry series. Granted, these might look best on a craggy face with a bushy 1970s leading-man haircut up top, but they’re such a cool cross-up between sporty functionality and sleek styling that you might have to ask yourself one question: “Do I feel lucky?”

Buy Now: $194

Predator 2


These might not wear as easily as a lot of the styles Ray-Ban sells but they definitely have some sporty throwback appeal. If you’re really into 1960s-style wraparound shades, the ultra-lightweight nylon frames and classic G-15 lenses don’t leave much to be desired.

Buy Now: $194

Olympian


Another design born in the 1960s, the Olympian sunglasses are sleek and sophisticated, as at home with a dark suit as they are with a bathing suit and dripping with midcentury panache. Add in Ray-Ban’s classic G-15 lenses and shiny gold-tone frames and you’ll look like a walking tourism ad for the sub-tropical locale you wish you were already in.

Buy Now: $154

RB4179


Built from a semi-crystalline thermoplastic that Ray-Ban claims is used in aerospace, medical equipment and automotive impact technology, these rectangular shades are impressively lightweight, durable and comfortable to wear. You can get the polycarbonate lenses in a silver mirrored finish or the classic G-15, and they’ll come standard with an oleophobic coating that repels water, dust and smudges.

Buy Now: $221

RB4300


With nylon frames and your choice of lens meant to accompany you on outdoor pursuits, these sporty shades feature a bold profile, durable construction and lightweight design. And like most sunglasses from Ray-Ban, these are available in several colors and multiple lens variants to suit your tastes and eye-protection needs.

Buy Now: $144

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Oakley 20th Anniversary OTT (Over The Top)

In the world of radical eyewear, just about nothing comes close to the Oakley OTT. Made famous from the 2000 Sydney Olympic Summer Games, these top-mounted sunglasses evoke part 22nd century welder and part steampunk…

These Upcycled Bags Are Raising Funds to Help Beirut

After the devastating explosion in Beirut, which killed over a hundred people, left thousands injured and nearly half of the city’s population displaced, people from all over the world are looking for ways to help. While countries have offered assistance and various organizations have raised funds for the capitol of Lebanon, brands are also doing their part. London-based brand Story mfg. has collaborated with Greater Goods, a brand focused on sustainability and upcycling, to produce a set of bags to raise money for the affected region.

The collaboration uses leftover materials from Story’s previous seasons, a range of naturally-dyed fabrics, to create stunning nine-piece collection of one-off pieces. All on offer via eBay, every cent raised from the auctions will go to Impact Lebanon, a non-profit organization focused on activism and humanitarian efforts throughout Lebanon. The auction ends Wednesday, but you don’t need to buy a bag to help; you can help provide disaster relief by donating to Impact Lebanon here. There are many other organizations focused on providing relief, including the Lebanese Red Cross, the Lebanese Food Bank, Amel Association, an organization providing health and psychological services, as well as many others.

Learn More

Courtesy eBay

Greater Goods x Story mfg. 02

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How to Get Dressed, According to Stylists

For some people, getting dressed is no big deal. They have their own look, they know what they like and they know how to put it all together. But for others who’ve yet to define their own style or are simply struggling to build an outfit that they like, it’s a problem yet to be solved. Next to actually getting out of bed, dressing yourself in an outfit you’re not totally embarrassed about can be difficult.

That’s why we talked with Michael Baquerizo, a New York City-based stylist, who knows a thing or two about getting dressed. He’s styled for brands like Corridor, Nepenthes, Intelligence Mag and more, and has developed his own style to a point that’s immediately recognizable.

Start With a Garment You Like

When you’re standing in front of your closet, blank-faced and confused about to where to even begin, don’t try and force it. You don’t have to try and solve an equation to make a garment “work.” Instead, stick to what not just what you know, but what you like. “I think the answer is to hone in on an item or two that you really feel comfortable in, whether physically or emotionally,” Baquerizo says. “If it’s a pant, wear them a few times, not necessarily in a row and try things out.”

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Make Mistakes

The point isn’t to dress for others, but for yourself. Yes, you’re expressing yourself through your clothes, but you also want to be comfortable with who you are and your clothes. When you’re building an outfit, start with your favorite garment and go from there.

“Don’t stand in front of a mirror,” Baquerizo says. “Make a mistake or two outside in the real world. I’m not really concerned with what things look like to others, but I tend to get pretty focused on what I like and why. I don’t think anyone else should worry either.”

There’s trial and error when it comes to style. There are nights that I’ve hatched a great look in my head as I’m getting ready for bed, only to realize the next day that the idea should’ve been workshopped or scrapped altogether. That realization may come mercifully in the morning when I get dressed or, more likely, in the middle of the day when I catch my reflection and it’s too late. It’s all a part of the process.

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Take Your Time

“I do think people make mistakes getting dressed all the time,” Baquerizo says. “But, I don’t think that necessarily applies to style.” The most basic mistake isn’t so much related to pairing the wrong garments together. It’s more existential than that. “They might get caught up in trends too quickly, might spend a grip on something that doesn’t really suit them because they’re seeing it everywhere,” he says. “So my answer is time. There are items in my wardrobe I’ve waited more than 10 years to add, whether it just didn’t feel right spending the money at the time, or they were impossible to find.”

Though Baquerizo went through a phase of copping trends only to sell them off as soon as they didn’t fit his taste, he says he’s much more calculated about what he chooses to incorporate into his closet. “Now I wait forever to buy something so that I know I want it,” he says. “And, when it doesn’t fit with the rest, I just sideline it. It’s become a bit of a problem as our storage has bins of shit, but I don’t want to regret getting rid of things again.”

He also suggests developing criteria that asks ‘do you really need this?’ in order to find your own personal style. By going with necessity, he says, it should help you feel more comfortable in your clothing.

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Finding Your Own Style

Like many of the answers here, this one isn’t straightforward. Finding your own style is a choose-your-own-adventure kind of book. For some, it’s seeing someone on the street or in a photograph and emulating that, similar to how people dress like the musicians and actors they admire. Others find joy in the details and history of a particular garment, like a period-correct sweatshirt or a rare graphic tee.

“Some people are perfectly content copying someone on the internet,” Baquerizo says. “Others need to read and research until they’re happy with themselves. More positively, others just have it.”

While most people don’t “just have it,” you can take these directions and form your own sense of style. Over time, trial and error, figuring out yourself and what you really need in your closet, your personal style will come.

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