All posts in “record setting”

Lamborghini ready to deliver 10,000 cars this year

Global sales for Lamborghini reached a record-setting 4,852 units during the first six months of 2021, and it seems they aren’t slowing down any time soon, with the order book already filled for the next ten months or so, until April 2022, so if you’ve been thinking about buying a brand new Lamborghini, now might be the time because you’ll be looking at a long wait before taking delivery of your Raging Bull.

When compared to sales in 2020, this year shows a 37% increase in numbers, and even when we take a look at the 2019 figures, they are still 6.6% ahead of that too, making 2021 yet another record-setting year, Automobili Lamborghini SpA seems to be making a habit of breaking their own sales records just about every year, and if they keep this momentum going, Lamborghini is set to reach about 10,000 units by December, which would really be impressive, to say the least.

Let’s take a look at earlier years, about 25 years ago, in 1996, production was a total of 211 units of the Lamborghini Diablo, and that number didn’t really grow too much over the next years, by 2002 there were still only 424 cars leaving the factory gates at Sant’Agata, keep in mind at that time Audi AG already acquired Automobili Lamborghini SpA. A big leap in numbers came for 2003, with a total of 1,305 units of the brand new Murciélago at that time, and that trend kept going for a while with 2,430 units in 2008, but 2009 would become a disaster year for Lamborghini, sales dropped considerably and only 1,515 units were built, 2010 was even worse with another drop, this time to 1,302 … at that time the model line-up was Murciélago, Gallardo, and the Reventón limited edition model.

With the introduction of the Lamborghini Aventador in 2011 things got turned around, it would become obvious the Aventador became an extremely important model to keep Lamborghini going, and sales started to pick up again, rising year on year from 1,602 units in 2011 to 2,530 in 2014, when another milestone car was introduced, the Lamborghini Huracán that boosted sales in 2015 to 3,245, a number that would more than double to 8,205 units by 2019, with all the trouble we had in 2020 sales dropped 9,45%, but it seems 2021 will more than make up for that temporary lapse in growth, and with Lamborghini introducing a fourth model in the line-up after 2025, I’m confident we’ll be seeing well over 10,000 cars per year being built within a few years.

President and CEO Stephan Winkelmann commented: “This exceptional result is a double confirmation for us. It is proof of the solidity and strength of this brand, which is enjoying growing appeal despite a period of continuous challenges and uncertainty. It also endorses the positive reception to our new industrial plan for future electrification of our product range, in which we will invest over 1.5 billion euros by 2024. Lamborghini’s course is set for a period of great transformation, where technological innovation and sustainability will go hand in hand with a focus on maximum product performance and loyalty to the brand’s DNA.”

While you might expect the entire rise in sales is thanks to the Lamborghini Urus, it’s not, in fact, all three models have seen increased sales figures, naturally, the Urus Super SUV makes the largest contribution to these figures with 2,796 units, an increase of 35% over last year, but the Lamborghini Huracán is still selling very well, especially since the updated EVO and EVO RWD model, from January to June 2021 we’ve seen 1,532 V10 Lamborghini being delivered, a 46% increase, and with the Huracán STO starting to be delivered right now I guess we’ll see close to 3,000 Huracán if not more by the end of this year.

With a worldwide network of 168 official dealers in 51 markets, the sales are about equally spread over America, EMEA, and Asia-Pacific, with the United States being the leader in terms of numbers with 1,502 cars, China, Hong Kong, and Macau together accounted for 602 Lamborghinis in total while Germany received 391 cars, the UK 318, Japan 258, a total of 226 Lamborghinis were shipped to the Middle East and their local market in Italy was still selling 197 car during this six month period.

Even the flagship model, usually a rather slow-selling model, managed to increase sales by 21% to a total of 524 units during the first half of 2021, and while they are still building the final examples of the Aventador SVJ and Sián, production of the Sian Roadster will start soon, and then we’ll be seeing the latest model, the Aventador Ultimae, on the assembly line later this year, being a limited edition model with 350 Coupe and 250 Roadster, that only represents a little over six months of production at Sant’Agata … which makes me wonder … what’s next?

There is a rumor we’ll be seeing another limited edition model being unveiled in August, during Monterey Car Week, and if the whispers are right, this will be an homage to the Countach that’s celebrating her 50th anniversary this year, priced at $3,000,000 each with a production run of 112 units to represent the LP112 internal code for the Countach back in the Seventies, power will likely come from the Sián setup, so the NA V12 combined with electric motors for a combined power output of 819 hp, or more … but nothing is official yet, we’ll have to wait a few more weeks to see the latest and greatest from Sant’Agata to be unveiled.

Lamborghini sets records … again

While some companies are really struggling to stay afloat in the current economy, it seems Lamborghini managed to keep a really good pace in selling their amazing supercars from Sant’Agata, the first quarter of 2021 again set record figures never seen before since 1963, when Automobili Lamborghini SpA was founded.

Over a period of only 3 months, from January 2021 to March 2021, they managed to deliver a total of 2,422 cars to their fortunate owners, which is a record over their entire history, and while it’s a 25% increase over the same number from Q1 in 2020, it also a very impressive 22% higher than the same period back in 2019, which set the record two years ago … Lamborghini is on a roll here.

And it isn’t slowing down, Stephan Winkelmann, President, and CEO of Automobili Lamborghini SpA confirmed they already have the next nine months of production completely sold out, so for the entire production capacity for the rest of 2021 they are already fully booked as we speak, that’s impressive considering we are talking about cars that are well over the $200,000 mark each, with some more than triple that amount.

As we would expect, the Lamborghini Urus Super SUV is the best-selling Raging Bull at the moment, 1,382 units were sent out to customers, the V10 powered Huracán is not too far behind with 753 units while the aging flagship, the V12 Aventador still reached 287 units during the first quarter of 2021 … as usual the United States, China, and Germany are the markets that seem to be growing again.

And it seems the V12 Aventador reign isn’t over yet, despite being unveiled ten years ago, at the 2011 Geneva Motor Show, we are still having to wait at least another year before a successor will be unveiled, Stephan Winkelmann mentioned in an earlier press release we are going to see two more V12 derived models later this year.

At the moment there is no official information yet on what these V12 models will be, but keeping in mind you can’t actually order any Aventador model anymore at this time, what might be on the horizon next for the Lamborghini flagship? You can’t walk into an authorized Lamborghini dealership right now and custom order an Aventador S or Aventador S Roadster anymore, they still have brand new cars in stock, and a very few are still incoming, but you can’t change the options on them, those are stock models. The same thing with the SVJ Coupe and SVJ Roadster … both were a limited edition model, and they are sold out.

The factory is apparently only building the Aventador SVJ, SVJ Roadster, and their ’63’ versions, the final units of the ‘one of ten’ Xago models, and naturally the remaining units of the 63 Sian Coupe while production of the 19 Sian Roadster will start soon … so what could be the two V12 based models that are still coming?

Rumor has it one of these will be a very limited production Countach homage model to celebrate the Countach Prototype’s 50th anniversary, based on the Aventador chassis and V12 engine, there is mention of a hybrid setup that will be an evolution of the Sian Supercapacitor, so perhaps a little more total power, with a price in the same range as the Sian. And what could be the second model then? An Aventador GT as a swansong to the model, an ultimate track-inspired model like the Huracan STO then, or perhaps a one-off like the SC20 for another high-net-worth customer?

Who knows, but it’s clear when you read between the lines of the Q1 results press release there is no intention of an Aventador successor in 2021 already, the current production capacity is already sold out, so they need the Aventador production line going until at least the end of this year, and they still have two more V12 models to unveil, which will also have to be built in the end, are these already sold out and calculated into production yet?

My guess is that we will be seeing the first Aventador successor in early 2022, probably the initial pre-production models of the successor will be built at the special Research & Development facility in Sant’Agata while the actual production line inside the factory gets converted from building the Aventador into the new model, which as we all know, will come with a Hybrid V12 initially … I for one can’t wait to see what Lamborghini comes up with next …