All posts in “mahindra”

Mahindra’s Automobili Pininfarina now officially a standalone EV brand

We first got word last month, and how we have the official announcement: Indian automaker Mahindra has launched Automobili Pininfarina as a new standalone sustainable luxury vehicle brand, with plans for a new electric hypercar in 2020.

The company will be a client of Italian design house Pininfarina SpA, known for its work with Ferrari and more recently for designing battery-electric concept vehicles for Hong Kong-based Hybrid Kinetic Group. Mahindra acquired a controlling stake in Pininfarina in 2015. It will be led by Michael Perschke, a 25-year auto industry veteran who was formerly managing director of Audi in India and a member of the management board of Volkswagen Group Sales India. Automobili Pininfarina will be based in Rome.

First up will be an electric car flagship that will go from 0-62 mph in less than 2 seconds and have a range of more than 300 miles, according to Automotive News Europe. Codenamed PF-Zero, its price will approach €2 million (U.S. $2.5 million). Mahindra says the new brand will borrow from its experience in the Formula E electric-car racing circuit.

Motor Authority reports the hypercar will also use technology developed by Rimac and that it will boast output of 1,500 horsepower, rivaling the Bugatti Chiron. It’ll be built in limited numbers, though future models, including SUVs and sedans, will be built in higher volumes.

Pininfarina most recently has been seen designing concept vehicles under the Hybrid Kinetic brand, most recently teasing the H500 sedan and K350 crossover ahead of their debuts in Beijing.

Separately, Pininfarina plans limited production of 12 units of its H2 Speed, its 653-horsepower hydrogen fuel cell track car that goes from 0-62 in 3.4 seconds, reportedly this year.

Related Video:

Pininfarina becomes automaker brand, plans to launch electric lineup

A little while ago we wrote about ItalDesign’s Zerouno supercar, which is sold under the company’s own brand name. Another design house, Pininfarina, will also become a carmaker brand, as it prepares to launch a hypercar with Mahindra investments backing it up.

Pininfarina’s approach matches the plan mapped out by so many specialty carmakers: There will be a hypercar to bring in fame, and the fortune part will be covered by SUVs introduced underneath the halo vehicle. The difference is that they will all be electric.

Autocar says Pininfarina’s electric hypercar, codenamed PF-Zero, will be based on a modular platform developed together with Croatian manufacturer Rimac and Mahindra’s Formula E outfit. It’s directly aimed at the Bugatti Chiron, only with electric power instead of an internal combustion engine, and the power output is targeted beyond the Chiron’s 1,479 horsepower.

The SUVs will also be powerful, as the Urus-rivaling PF-One could get 940 hp. Two smaller crossovers to be introduced would have less power, but still enough to challenge the benchmarked Porsche Cayenne and Macan.

Autocar‘s information predicts the PF-Zero to be launched in 2020, and that the plans will be officially announced in a month. Mahindra is investing over $500 million into the Pininfarina lineup, with the four vehicles introduced over a span of five years.

At Geneva, Pininfarina displayed its H2 Speed hydrogen fuel cell supercar with 653 horsepower (pictured). Thirteen examples will be built, for track use only.

Related Video: