The Bugatti Chiron is hand-built in Molsheim, France, and with a limited production run of only 500 units, it is noteworthy they’ve just completed construction of the 300th units, a stunning black Chiron Pur Sport, a shade known as ‘Nocturne’ in Bugatti language.
As which each of these 500 Bugatti Chiron, this number 300 is a one-off, bespoke build for the enthusiast owner, remember the Chiron Sport ‘Alice’ we’ve covered a while ago, a white and pink combination that seemed to be a stunning Valentine’s gift, or the even more impressive Bugatti Divo ‘Lady Bug’ with that amazing, faded pattern scheme that took 18 months to complete.
Back to the Chiron Pur Sport, number 300 in the Chiron production, as mentioned, finished in Nocturne with several exterior details in grey carbon fiber, while the famous Bugatti logo comes in ‘Gris Rafale’ while wheels and the famous ‘C-line’ have a ‘Gun Powder’, the stunning engine cover shows carbon fiber again.
On the inside, the dark and intimidating shades make their return, for the leather and Alcantara upholstery the customer opted for ‘Beluga Black’ while the seams come in Gris Rafale to complement the same shade on the outside, while the optional ‘Sky View’ adds large glass panels in the roof of this Chiron Pur Sport, and you can admire the tribute to Ettore Bugatti’s younger brother Rembrandt, a drawing of the famous dancing elephant on the head restraints.
From the 500 Bugatti Chiron that will be made, only 60 will be the amazing Pur Sport version, with the fixed rear wing and 1,500 PS from the 8.0-Liter W16 engine … the Pur Sport can reach 300 km/h in only 12 seconds! Most of the 60 Chiron Pur Sport will be delivered to their customers in 2021, but next to the Pur Sport they are also building the Chiron Sport and the Divo this year.
Remember La Voiture Noire? Bugatti presented this very special car in March 2019, but now they are finally producing this return to the coachbuilding tradition of this luxury automotive manufacturer with the most exclusive and most expensive car in the world in 2021.
There will be only 60 units of the Bugatti Chiron Pur Sport in the entire world, and while this latest production model from the company in Molsheim hasn’t been available in the United States of America for long, she hasn’t failed to impress some of the most important automotive publications during their test drives.
“The Pur Sport offers U.S. customers a new dimension of the Chiron that doesn’t require the Autobahn to fully experience,” said Cedric Davy, Chief Operating Officer of Bugatti of the Americas. “We now have the car for those customers who have been waiting for a Chiron geared more towards agility and dynamic cornering.”
Even 24 Hour of Le Mans class winner and longtime Bugatti test driver Butch Leitzinger was impressed with the Chiron Pur Sport during extended testing in Southern California, he stated: “The seamless marriage of agility and brute force give the Pur Sport abilities that are unmatched, not only by any other car, but also by any other Bugatti.”
The heart and soul of any Bugatti model is its engine and signature power delivery. At the core of the Bugatti Veyron and Chiron1 is an evolution of groundbreaking engineering: an 8.0-liter, quad-turbocharged W16 engine that can deliver a power output well over 1,000hp. Such finely a tuned, high-tech masterpiece of a powertrain is assured of the distinctive Bugatti character and performance, but only with regular care and attention for servicing and maintenance.
Bugatti ownership is now easier than ever, with the launch of the Passeport Tranquillité service program. Now Veyron and Chiron owners can choose complete peace of mind with the new service program which includes one service per year with an official Bugatti service partner. Additional planned elements will be the premium roadside recovery service and a Bugatti-branded car care kit featuring a wide range of cleaning and detailing materials.
The Passeport Tranquillité is designed to cover vehicle life after the end of the Bugatti-provided standard warranty period. Customers can be assured that they will continue to have access to the services that will keep their Veyron and Chiron models well maintained and in peak condition. This means that Bugatti drivers can continue to enjoy the certainty of maintenance and upkeep of their unique hyper sports car, happy knowing that a team of highly qualified and dedicated technicians know how to ensure their Bugatti’s optimum performance.
Tailored plans for Veyron and Chiron owners
The Passeport Tranquillité Veyron service program can be split over a two- or four-year plan to best suit the customer and their own unique requirements. Both options include one service per year performed by officially trained Bugatti technicians, covering the requirement for the Veyron to undergo a biennial service, estimated at around 14 hours, and a service taking around 32 hours to complete in alternating years.
What is more, the Veyron customers’ plan provides the choice of ‘Active’ or ‘Collector’ plans, with the program tailored to meet the needs of their driving habits. Bugatti recognizes that the highly designed, era-defining Veyron model might now form part of a collection, rather than being driven regularly. But even hyper sports cars that record a minimal distance every year require servicing, in order to deliver that incredible Bugatti performance whenever required. The ‘Collector’ option provides high-quality service and maintenance for Veyron models that do not exceed 200km a year, a plan tailored for reduced activity, while the ‘Active’ profile caters to frequent drivers. Both options ensure Bugatti drivers can turn the key and enjoy their prized Veyron at any time.
The Passeport Tranquillité Chiron program is set for four years, designed to reflect Chiron’s specific service intervals. The Chiron plan includes a service every year, taking into account the requirement for an annual ‘Low’ service, taking up to 14 hours of workshop time, then a ‘Major’ service every four years, completed in around 72 hours by highly skilled and officially trained Bugatti technicians.
Owners of multiple Bugatti models can tailor a Passeport Tranquillité package to meet their needs.
Exclusive Bugatti service plan extras
In the unlikely event of a Veyron or Chiron having a mechanical fault, an additional future planned feature is, the customer is able to arrange for their Bugatti to be transported to an authorized Bugatti Service Partner in just one call. This service is planned to be available 24 hours a day, seven days a week, anywhere in the world. The premium recovery service will be exclusive to Bugatti owners and will provide onward personal travel for the customer while organizing for their Veyron or Chiron to be taken care of by a service partner.
Customers are not fixed to a specific Bugatti Service Partner for the life of the Passeport Tranquillité plan. The new service plan has launched at all official Bugatti Service Partners in Europe, the Middle East, and Asia, with a planned roll-out to cover North America in the summer of 2021.
Trevor Hodgson-Phillips, Global Aftersales Business Manager at Bugatti Automobiles, said: “This exclusive new program provides our customers with a complete sense of ‘peace of mind’ when it comes to the care and maintenance of their prized Bugatti Veyron or Chiron. We are designing this plan with our customers at the forefront. We are tailoring the program with the flexibility of plans and additional valued components, such as roadside recovery, providing the customer with the certainty of service and maintenance and in doing so providing the utmost peace of mind and tranquillité.”
The Passeport Tranquillité is assigned to the Bugatti vehicle, rather than the customer, so the plan will pass onto the new driver if ever the hyper sports car is sold. This can potentially add to the value of the model while also giving the buying customer extra peace of mind that official Bugatti technicians have maintained their Veyron or Chiron. All Bugatti models joining the Passeport Tranquillité plan must first pass a thorough 85-point inspection by a Bugatti service partner.
Although the previous Veyron Loyalty Maintenance Program is no longer available for purchase, existing contracts will remain valid until the original service contract period expires or all applicable services are utilized.
February 14 is Valentine’s day, the perfect day to give the love of your life a nice gift, some will bring flowers, others might get a nice piece of jewelry … but one guy walked into H.R.Owen in London and went the extra mile. He ordered a one-off, bespoke build Bugatti Chiron Sport as a gift for his loved one, which, judging by the name found all-over this Bug, is called ‘Alice’.
But don’t get me wrong here, each and every Bugatti Chiron Sport is custom-built for her lucky owner, none of these cars look alike when they leave the doors of ‘the Atelier’ in Molheim, but still, some are more special than others, and come with a long list of truly bespoke options, like this ‘Alice’ version.
The main shade on this specific Bugatti Chiron Sport is white, but on a Bugatti, it’s called ‘Matt Blanc’, and in this case, it has been combined with ‘Silk Rosé’, a special shade of pink, on the rear section, the lower side sills and the lower part of the front bumper. Also, note a touch of Silk Rosé on the top part of the exterior mirrors … the white on rosé two-tone makes her one-of-a-kind, no other Bugatti was even built in this specific color combination. Also note the stunning wheels on this Chiron Sport get a touch of Silk Rosé too, just to match the rest of this amazing-looking Bugatti, the brake calipers seem to be a light grey shade with white lettering.
That light grey shade makes a return on the interior too, where smooth leather and luxurious Alcantara in a color called ‘Gris Rafalé’, are combined with Silk Rosé color-coded stitching on the seats, dashboard, doors, and steering wheel. The very light grey steering wheel might require some care to keep it clean, but such a light interior does look amazing … and the ‘Alice’ script on the headrests has been embroidered for maximum contrast., while a touch of ‘Silk Rosé’ also find it’s way onto the central console … or should we call it ‘arch’?
During the process of ordering this amazing Chiron Sport, the owner went from walking into the H.R.Owen Bugatti showroom in London to flying out to Molsheim’s unique headquarter in France for Bugatti, founded in 1909, even today every customer is invited to the Molsheim Experience, where they can get behind the wheel of the car they are looking to order. And go into a meeting with the Bugatti design and sales team to go through countless options and possibilities to create ‘their’ unique car, to create the dream.
The Chiron Sport represents a different character for the Chiron. As the French luxury brand’s interpretation of the ultimate super sports car, the Chiron Sport boldly offers a firmer chassis that provides even sharper handling and exhilarating agility. This comes from the introduction of more performance-orientated lightweight components, all without compromising the Chiron’s uniquely luxurious character. The Chiron Sport retains the iconic 8.0-liter W16 engine and is produced in the Atelier in Molsheim at a unit price $3,212,290 (or €2,650,000).
Images & Words: Makenzie Shattler
Recently, Supercars.net had the opportunity to get a private viewing of none other than a 2021 Bugatti Chiron Pur Sport while on tour from its birthplace, Molsheim, France. The private viewing was held at one of Canada’s must-see luxury dealerships: Grand Touring Automobiles of Toronto, Canada.
Thank You, Grand Touring Automobiles!
Established in 1974, Grand Touring Automobiles was at one time Canada’s only dealer to house all major British vehicle brands. Since that time they have become one of Canada’s greatest Luxury dealerships. They are Toronto’s Luxury OEM dealership to Aston Martin, Bentley, Bugatti, Jaguar, Karma, Lamborghini, Land Rover, Polestar, Rolls-Royce, and Volvo.
The Bugatti Chiron Pur Sport has a powerful presence, which is personified in the “Pur” beauty of this hypercar. It’s hard to tell that Bugatti put design after the performance with the 2021 Chiron Pur Sport. Seeing Bugatti’s two-tone Agile Blue with exposed carbon fiber up close gave me a feeling of “Pur” adrenaline. The longer I stared at it, the less I cared about the millions of dollars worth of Rolls Royces and Aston Martins a few feet away.
The changes Bugatti made were eyecatching but their interviews assured that it was strictly to improve the Chiron’s agility and emotion demanding performance, I beg to differ. The design cues added to the car looked as if Jean Bugatti himself was overlooking the Pur Sport’s development.
The first thing you notice when you walk towards it is that the Chiron Pur Sport includes large front air intakes, a rear wing that spans 6.2-feet, and a massive rear diffuser that have all been added to improve downforce. Every piece of carbon fiber on the car is perfect. The hood venting, front bumper/spoiler with two mini scoops added, every weave of carbon on this car was finished to the highest standard.
I did find myself sitting and staring at magnesium wheels featuring carbon-fiber fins for quite some time. Those fins by the way are there to assist in removing heat from the brake along with controlling turbulence surrounding the wheel arches. The wheels’ barely noticeable negative camber of 2.5-degrees makes the Pur Sport extremely agile when cornering. After sitting so close to these gorgeous works of art it was tough to look away, but there was a lot of real-estate to cover on the Pur Sport. 
Bugatti has absolutely nailed the design as the French supercar manufacturer also kept the “spine” on the Pur Sport, reminiscent of one of my favorite cars, the Bugatti 57SC Atlantic. They have also stayed true to their “form follows performance” philosophy though it looks amazing on its own without glancing at the Pur Sport’s incredible performance specs.
Bugatti has only produced 60 examples of the 2021 Bugatti Chiron Pur Sport and this makes it not only rare but something that must be seen to appreciate and I did just that. The photos featured in this article, have captured the emotion of the Pur Sport along with its agility, through my eyes.
The sticker price on this limited edition hypercar will put you out 3 million euros or roughly $3.6 million USD, and after seeing it, I think it’s worth every penny.
After spending so much time walking around the Pur Sport, it was difficult for us to leave but all great meetings must come to an end. Grand Touring Automobiles is sure to have something special roll into its showroom soon and when it does, so will we.
Though a Bugatti is often envisioned as a top speed-only type of hypercar, the Chiron Pur Sport sheds a whole new light on Chiron’s capabilities. It has a decreased top speed of 217mph though it maintains the original Chiron 8.0-liter, quad-turbocharged W16 engine capable of 1,479 horsepower to the wheels and 1,180 foot-pounds of torque. It also maintains a 7-speed automatic transmission that has been overhauled with shorter gearing to increase its acceleration.
The Pur Sport’s total weight is 1,945kg, down 50 kilograms over the standard Chiron. This is thanks to weight-saving upgrades to the wheels, titanium brake plates, and lightweight exhaust tips. It contains an all-wheel-drive system that stays perfectly grounded with specially developed Michelin Pilot Sport Cup 2 tires.
For the Pur Sport, Bugatti has changed quite a few things gearing it towards a circuit track instead of an airstrip such as shortening all seven gears to improve its elasticity by 45% and giving it a zero to 60 time of just 2.3-seconds. The Pur Sport’s W16 engine was also given a 200-rpm redline increase to 6900-rpm. This gives the Pur Sport a huge advantage over the base model when it comes to racetrack performance.
| Powertrain | |
| Engine | 8 Liter W16 |
| Power | 1479 hp @ 6700 rpm (1103 kW) |
| Torque | 1180 lb/ft @ 2,000 rpm (1599 N·m) |
| Fuel type | Premium |
| Transmission | 7-speed automatic |
| Drivetrain | AWD |
| Vehicle type / Category | |
| Vehicle type | Coupe |
| Category | Exotic |
| Assembly | Molsheim, FR |
| Fuel efficiency / Autonomy | |
| City | 35.2 L/100km |
| Highway | 15.2 L/100km |
| Combined | 26.2 L/100km |
| Autonomy | 381 km |
| CO₂ emissions | 613 g/km |
| Equipment | |
| Infotainment | |
| Apple CarPlay compatible | not available |
| Android Auto compatible | not available |
| Steering / Suspension / Brakes / Tires | |
| Steering | rack and pinion, electric assistance |
| Front suspension | independent, double wishbones |
| Rear suspension | independent, double wishbones |
| Front brakes | Disc |
| Rear brakes | Disc |
| Front tires | P285/30ZR20 |
| Rear tires | P355/25ZR21 |
| Safety | |
| Seat belts | 2 |
| Dimensions / Weight | |
| Length | 4,544 mm (179″) |
| Width | 2,038 mm (80″) |
| Height | 1,212 mm (48″) |
| Wheelbase | 2,711 mm (107″) |
| Front track | 1,749 mm (69″) |
| Rear track | 1,661 mm (65″) |
| Weight | 1,945 kg (4,288 lb) |
| Capacities | |
| Passengers | 2 |
| Trunk | 44 l (2 cu ft) |
| Fuel tank | 100 l (22 gal) |
| Towing capacity | N/A |
| Performance | |
| Power to weight ratio | 567.0 W/kg |
| 0-100 km/h | 2.3 s (manufacturer) |
| 80-120 km/h | 4.4 s (estimated) |
| Top speed | 350 km/h (217 mph) (manufacturer) |
| Braking distance | 31 m |
| Warranty | |
| Base warranty | 2 years/50,000 km |
| Powertrain warranty | 2 years/50,000 km |
2021 begins with the world’s first delivery of a Bugatti Chiron Pur Sport in the USA. Bugatti Greenwich, the official dealer/partner of the French luxury brand, recently handed over to its customer the keys to happiness. “Bugatti of Greenwich is honored to have delivered the world’s first Bugatti Chiron Pur Sport to a very valued and loyal client. A long time Bugatti aficionado who now holds the keys to the purest Bugatti ever made,” says Evan Cygler, Sales Manager Bugatti Greenwich.
Like every Bugatti, the first Chiron Pur Sport is unique and individualized to perfection down to the smallest detail by its new owner: On the outside, the upper part of the vehicle is dominated by Quartz White with Pur Sport Split in Grey Carbon, while the lower part is also in grey exposed carbon. The entire roof, rear wing, horseshoe, and side mirrors are also in Grey Carbon, with accents in “Gun Powder”. The icing on the cake: the optional Sky View, which gives the driver a view of the sky. The Pur Sport color split contrasts with the “Italian Red” leather interior.
Bugatti has calibrated the Chiron Pur Sport for agility, handling, and driving performance. In addition to immense power; it also offers a high level of comfort and is suitable for everyday use. It is powered by an 8.0-liter W16 engine delivering 1,500 PS and 1,600-newton meters that is designed for an engine speed of up to 6,900 rpm in the agile Chiron Pur Sport. With the assistance of a 15 percent shorter transmission ratio, the Chiron Pur Sport accelerates even faster than the Chiron. The Chiron Pur Sport catapults from zero to 100 km/h in just 2.3 seconds, to 200 km/h in a mere 5.5 seconds, and to 300 km/h in less than twelve seconds. Compared to the Chiron, the new model’s elasticity has improved to 3.4 seconds in the 60 to 100 km/h range and to just 2.4 seconds from 80 to 120 km/h. Grip-optimized tires and sophisticated aerodynamics with a fixed rear wing ensure more downforce and lateral dynamics.
The Chiron Pur Sport is produced in the Atelier in Molsheim, Alsace since autumn 2020. In total there will only be 60 vehicles at a unit price of 3 million euros (net).
It would seem that Bugatti could be upping the ante at the Geneva Motor Show with a €16 million (roughly $18 million) hypercar. According to The Supercar Blog, the automaker built the car exclusively for Dr. Ferdinand Piëch, who is the former Chairman of VW Group, the owner of Bugatti.
There is little to nothing known about the car. The Supercar Blog cites anonymous sources inside Bugatti for the information that the hypercar that could debut cost the amount disclosed above.
The publication speculates that the car in question might be based on the Chiron and be somewhat similar to the Bugatti Divo that appeared at Pebble Beach last year. That suggestion would mean it has the 8.0-liter W16, and that the engine could come with a power upgrade of some sort.
Carscoops points out that it’s interesting to hear the car was built for Piëch as he resigned somewhat quietly in 2015 prior to the Dieselgate scandal. Dr. Piëch used to own a significant portion of the company and had some clout with the automaker but sold that off and hasn’t had much to do with the company recently.
The Geneva Motor Show should be interesting. We already reported on the 110 ans Bugatti special edition of the Chiron Sport that will debut there. The new hypercar rumored may show up the special edition Chiron, though. We’ll keep an eye out for more information as time goes on and the show gets closer.
Bugatti are about to launch the world’s most expensive sunroof to be available for installation on their $3 million Chiron model as a sky-view option.
The glass roof will also give driver and passenger an extra inch of headspace, reduced outside (wind) noise, tinting for privacy and to prevent distractions (a small sigh to the age of the drones). As well as infrared redirecting to keep your Bugatti at the optimal comfort temperature. Yet, one of the best features about the sunroof is that it filters away all harmful sun rays without compromising on safety.
If you can’t afford one guys then don’t worry, it also means you’re not responsible for purchasing Bugatti’s world’s most expensive oil changes either. Take your Mrs. Out instead – you might get the same thrills.
With a price tag over $3 million, a special edition of Bugatti Chiron debuted during the Geneva Motor Show. Meant to keep your motor juices flowing, the iconic W16 quad-turbo engine is still running the show. It’s also sports ’16’ on the front grille just in case you forgot.
It’s the track-focused version of the Chiron (as if that wasn’t nutters already), with stiffer suspension, torque vectoring, and carbon fiber windshield wipers.
This is probably something we can’t buy at your local NAPA Auto Parts but we digress. It also went into a 40 lb. diet and quad exhaust to differentiate yourself from the no-other-person that owns the Chiron in your neighborhood. The track upgrade does not compromise the GT characteristics it’s known for, as it’s still great to cruise cross-country or through an apex.
You can’t go wrong nor hate the Chiron. It’s an automotive feat to produce over 1,000 horsepower and have it available to the public. The Sport just cranks up the exclusivity just a little bit more, and the red-black motif is delicious.
The Bugatti Chiron is a beautiful, hand built 16-cylinder luxury cruise missile that is without equal on the road. That’s why it can command a price of nearly $2.7 million. While the Chiron may only be in reach to the 1 percent of the 1 percent, it’s a price some are more than willing to pay. The first customer cars are now rolling out the doors at Bugatti’s Molsheim, France, facility.
The first three will soon be reaching customer hands in Europe and the Middle East. Each car is hand assembled by a team of about 50 production, quality assurance, and logistics team members in France. The video above shows the first three cars being built, from a bare carbon tub being mated to that massive 1,500 horsepower quad-turbocharged W16 engine to the finished product making its way out the door.
Bugatti expects to build about 70 cars this year alone, meaning each car takes roughly 5 full days to assemble. While the first three cars have been or are being delivered now, a fourth will be on display next week at the Geneva Motor Show. About 200 customers put in orders after the car’s reveal last year, so the Molsheim team will be busy for the next several years. Look for more colors and special editions to trickle out as time goes on.
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