All posts in “bespoke”

Rolls-Royce Coachbuild

Back in the early day of the automobile, we weren’t talking about cars yet in the early 1900s, the art of coachbuilding was just about the only way people could get an automobile, manufacturers would build a rolling chassis and have it shipped to a coachbuilder who would create a bespoke body for the client, back in those days it was only the superrich that could afford an automobile anyway, so these were a very exclusive mode of transportation, and usually, the result was a one-off or a few-off at most.

Rolls Royce states back in 1904 there were 8,000 automobiles in the UK, compared to 500,000 horse carriages, but things quickly changed, and we hardly see any horse-drawn vehicles these days, albeit used or romantic city tours or during weddings, instead we now have millions of cars on the road, and we wouldn’t be talking about Rolls Royce, the ultimate luxury car builder, if they weren’t trying to go back to the good old days of building bespoke, unique cars for the ultra-high net worth individuals in the world today, those that have no problem taking a $600,000 base car from Goodwood and having it turned into their ultimate expression of individuality … at whatever cost.

Keep in mind we are talking about people that usually already have a massive amount of cars all over the world anyway, including several factory original Rolls Royce cars and most likely a super, or mega yacht … if you think about the fact such a water toy will cost more than $10,000,000 per year just in staff costs and maintenance, the idea of a multi-million, one-off Rolls Royce isn’t so far fetched, because make no mistake, to have a bespoke Rolls Royce coachbuilt just for you won’t just double the base price … it will grow several times over, and I’m sure people like this will still ask ‘how much?’, but I highly doubt they will even blink when they receive the invoice.

While real coachbuilding has been a very niche market for decades, the trend is making a comeback, and let’s not forget Rolls Royce is perfectly suited up for this task, we might have expected the art to die out when Rolls Royce replaced the Silver Cloud series with the Silver Shadow in October 1965, but don’t forget that until 1993 they were still building the classic Phantom VI, still using a separate chassis with coachwork supplied by Rolls-Royce subsidiary H. J. Mulliner, Park Ward Ltd.

When the Rolls Royce production moved to Goodwood in 2003, they incorporated the Bespoke option right from the start, but the requests a client could make were still limited by the base car, even with 44,000 different shades available, you can rest assured there will be one client that wants a different shade, and that was possible, but a completely different shape for ‘their’ Rolls Royce wasn’t really possible until recently when the current Phantom model was introduced.

For the first time in history they used their own, proprietary structure, it came down to the fact the chassis only had to have four fixing points at each corner … what’s between those points is customizable, which they made abundantly clear with the 2019 Cullinan and the 2020 new Ghost, and this flexibility with the chassis has opened the doors for further customization … or in Rolls Royce terms, coachbuilding, beyond what was already possible with the Bespoke department.

It would take Rolls Royce four years to have their first coachbuilt car ready for the new chassis, a request came from a client in 2013 to create a two-seater coupé with a massive panoramic roof, much in style with the coachbuilt models from the 1920s and 30s … four years later, in 2017, the world finally saw the Sweptail, with a raked real profile, the roof-line tapering in a sweeping gesture to a bullet tip that houses the center brake light. The coachbuilt bodywork wraps under the car with no visible boundary to the surfaces like the hull of a racing yacht. The underside of the motor car describes a progressive upward arc at the rear departure angle, producing the swept tail that gives the car its name.

Today Rolls Royce proudly presented the new Boat Tail, a unique coachbuilt commission, that clearly shows they intend to keep the option of a one-of-a-kind motorcar an option at Rolls Royce in the modern age, coachbuilding is back for good it seems, the Boat Tail is the result of a four-year partnership between Rolls Royce and three of their most ‘special’ customers.

Rolls Royce Coachbuild doesn’t just receive an order and starts working, each of their clients is closely involved in every step along the way to the creation of ‘their’ car, or a stated in the press release:

“Only the House of Rolls-Royce can offer its Coachbuild clients the inimitable opportunity to commission a product of future historical significance, that is as fundamentally unique as they are, and then participate in every detail of its creation. This is an authentic luxury. This is contemporary patronage in its truest form. This is Rolls-Royce Coachbuild.”

When you want to have some special options or a one-off color for your new Rolls Royce, you turn to their Bespoke department, but this new Coachbuild department takes things several steps further, if we look at the new Boat Tail, this means a total of 1,813 new parts had to be created, just for this car, it took eight months to create the aluminum spaceframe structure to support the large Boat Tail, just for the rear section five new ECU had to be made, taking another nine months of development so the aft deck lids to open to an appropriate 67-degree angle, incorporate a highly secure locking mechanism and integrate a total climate control system to the rear hosting suite to preserve any cuisine stowed on board.

And this new Rolls Royce Coachbuild Boat Tail isn’t a concept car, it is completely street legal with full homologation, she underwent rigorous testing just like a normal ‘production’ Rolls Royce, even high-speed testing, the car was tested at temperatures as high as 80°C to as low as -20°c, just to make sure the occupants and that special hosting suite would live up to the customer’s expectations … all of them insisted they intend to drive their Boat Tail once they receive her.

Torsten Müller-Ötvös, concluded, “Boat Tail is the culmination of collaboration, ambition, endeavour, and time. It was born from a desire to celebrate success and create a lasting legacy. In its remarkable realisation, Rolls-Royce Boat Tail forges a pivotal moment in our marque’s history and in the contemporary luxury landscape.”

The Cullinan Recreation Module

Rolls Royce takes the concept of a tailgate party to a completely different level with their Recreation Module on the luxury SUV in their range, the massive Cullinan, with a 2,245 mm loading length and boot capacity of up to 1,930 liters, there is room for some bespoke options in the rear of this impressive high-end SUV, and this opportunity is taken up very nicely by Rolls Royce Motor Cars.

Aside from the Recreation Module, you can add a second option at the rear of the Rolls Royce Cullinan, a set of seats that slide out of the rear onto the tailgate so owners can have a seat outside of their car and admire the surroundings, called the Viewing Suite, just press a button and a pair of rear-facing seats, nicely arranged either side of a retractable cocktail table, slide out.

The new Recreation Module is actually a motorized drawer that fits nearly invisibly into the Cullinan’s luggage compartment floor, this module slides open electrically to reveal equipment, accessories, and paraphernalia personally selected by the customer, each item ensconced in its own individually tailored container, trimmed to match or contrast with the car’s interior or exterior.

The Recreation Module starts with 48 liters of space that can be configured by the customer, the options are nearly unlimited, as long as it fits inside the container that can be divided into various smaller sections, and more importantly, the entire Recreation Module can be removed from the Rolls Royce Cullinan and stored in the owner’s garage, this also offers the possibility to have different Recreation Modules to comply with various needs the customer might have.

For instance, if you want to offer a high-end hosting experience out in the wild, the Bespoke feature for Cullinan named the Hosting Service might be a good idea, it offers a range of accouterments to create the perfect beverage while enjoying the world’s most breathtaking vistas. Suited to hosting up to eight adults, the Hosting Service comes complete with glassware and utensils for creating a fresh cocktail or a classic gin and tonic for passengers. Elegant highball glasses are adorned with discreet Rolls-Royce monograms whilst wooden chopping boards are made of the highest quality American walnut. Additionally, space is provisioned for light snack service.

But there is also an Urban Photography Recreation Module, which comes with specialist equipment for professional photographers, which includes a DJI Mavic Mini drone, a 12.9-inch Apple iPad Pro, and a 16-inch Apple MacBook Pro for image capture and editing on location. The Bespoke Collective of Designers, Engineers, and Craftspeople also found room for Riccioni’s Sennheiser PXC550 MkII noise-canceling headphones, Persol PO3225-S sunglasses, and outerwear from streetwear brand Supreme.

It is clear Rolls Royce wants to create bespoke cars for their clients, this has been the case for decades, and in this case, the sky is really the limit when it comes to customization on this Recreation Module, whatever you would like to have stored elegantly in the rear of your Cullinan, Rolls Royce can accommodate it inside this tray for you.

Pricing? Well, you know what they say … if you have to ask …

The One-off Bentayga Hybrid

The options list on a Bentley Bentayga might be impressive for most people, but still, they offer the ultimate personal touch for your luxury SUV through the Mulliner Guide, where the sky is the limit when it comes to personalization options for their more demanding customers that have the bank account to cater to their every need.

At the Shanghai Motor Show Bentley will be showcasing their latest example of Mulliner’s handcraftsmanship, this Viridian painted Bentayga Hybrid isn’t just a show car, it has been customer ordered by a Chinese client through the Bentley Mulliner Personal Commissioning Guide to create a true one-off, bespoke SUV.

The dark emerald hue from the Mulliner Extended paint range for the body is complemented with 22-inch machined, Mulliner driving specification wheels with Viridian color-coded spokes, Viridian is a stunning, dark emerald green, created specifically for the EXP 10 Speed 6 concept, it contains metal flakes of amber and gold to embody a sense of luxury.

While the stunning interior is finished in Cumbrian green leather with a piano-finished veneer in the same shade, an amazing-looking white cross-stitch pattern is hand-stitched on the green seats, door panels, and even in the piano Cumbrian Green veneer via a unique overlay.

Bentley Mulliner added a handcrafted design to the passenger fascia using a silver metal overlay to create a beautiful geometric diamond design of the EXP 100 GT concept car. Note that the hand-stitched pattern found inside this bespoke Bentley Bentayga took a total of 44 hours to complete.

For such a large and a rather heavy car as the Bentley Bentayga, the performance figures from the combination of an electric motor and a 3.0-liter V6 engine are impressive, acceleration from 0 to 60 mph takes 5.2 seconds thanks to the 443 bhp, with a top speed of 158 mph.

Enjoy some more images of this stunning one-off Bentley Bentayga Hybrid in our image gallery below:

Bespoke Bentaygas

In the past you could buy a chassis from one of the bigger names in the automotive world, and have a coachbuilder put a chassis on it, this service was available for the ultra-high-net-worth individuals back in the early 1900s when cars like Rolls Royce would come with one-off bodies for Royalty and rulers.

In those days you had names like Hooper, Park Ward, Vanden Plas, James Young, and Mulliner … which now makes sure you can order a bespoke Bentley Bentayga that suits your needs perfectly. H.J. Mulliner and Co. was a family business founded in 1897, they designed coachwork for C. S. Rolls’ personal two-seater Silver Ghost roadster, for instance, then after WWII Mulliner was one of only a handful of coachbuilders to return to traditional, bespoke coachwork, mostly using Rolls-Royce and Bentley chassis as their starting point.

From the 50s on Mulliner started using more modern materials like steel and ‘stressed-skin’ instead of the earlier wood-frame constructions, it was in fact Rolls Royce that took over Mulliner in 1959, merging it with Park Ward that was bought by RR in 1939 already … in 1961 Mulliner-Park Ward was created, in 2021 Mulliner no longer works with Rolls Royce, but it has become the ‘Personal Commissioning’ department that creates truly bespoke models on the entire Bentley range, but not in terms of custom bodywork, but more in terms of special interiors for the more discerning customer.

Just recently the Mulliner Personal Commissioning Guide added the Bentley Bentayga to their list of models, which now spans the entire Bentley model range, you can select from 27 different shades of leather or Alcantara, over 100 painted veneer options, an extended Mulliner paint palette for the body and custom wheel options to create your ultimate personalized luxury SUV.

The Personal Commissioning Guide offers a unique mix of traditional and contemporary options that will appeal to Bentley’s diverse and extraordinary clients. Depending on the customer’s personal preference, each car can take on a new aesthetic while ensuring style and performance are never compromised.

Just take a look at our previous article on ‘The Bentley Mulliner visualiser‘ for more details on how they can create a one-off Bentley just for you, by using color-matched paint taken from a sample the customer brings with him, and that’s not only for the exterior, that same paint can be applied on the veneer on the interior so it complements one of the 27 different hides and stitching options Mulliner offers.

A combination of up to three different shades can be selected for the interior, and if you really want to go wild, go for a tweed insert on the doors or ask for a bespoke color hide and stitching for the ultimate expression of personality, add to that any color for the piping, carpet binding or cross-stitching … just keep in mind this won’t come cheap, it takes one of Bentley’s craftsmen up to 44 hours to hand-stitch that impressive cross pattern.

Not a fan of smooth leather? No problem at all, as Mulliner offers the same level of craftsmanship when combining Alcantara on the seats, headrest, and door panels with smooth leather, you can even opt to have the steering wheel and gear lever finished in Alcantara, it takes the Bentley Bentayga from a luxury SUV into the more sporty SUV class.

Furthermore, those ‘puddle lights’ we find everywhere these days, when you open the door there is a light to illuminate the floor next to your car, mostly a logo or a design … Mulliner will create one just for you, showing your name, or a crest for your brand on the floor when you enter or exit your Bentayga. Still not good enough? No problem, even the doorsills can show your name or logo … or whatever you prefer, all in good taste naturally.

With Bentley’s revered craftsmanship, the new Bentayga makes a clear statement and reintroduces Cross Banding Inlays as an option for the fascia and waistrail inserts. The Cross Banding uses an Australian straight grain veneer with a boxwood inlay available on a number of veneer options, enhanced with a Bentley Mulliner overlay in either a silver or gold color.

With innovative and state-of-the-art technologies, Bentley Mulliner has utilized stone formed over 200 million years ago to create lightweight veneers just 0.1mm in thickness. Stone veneers feature a visible natural ‘open pore’ texture, a customer can select one of four different colors for their stone inlay: Autumn White, Copper, Galaxy, or Terra Red.

Bespoke Ferrari 488 Pista Release

Big release from Maranello: To commemorate the 24 Hours of Le Mans, they have created a bespoke version of the 488 Pista, called the ‘Piloti Ferrari’. This tailor-made Ferrari was created and designed for the Ferrari enthusiasts who keep their cars past the showroom and into the race track.

It includes Italian livery, a carbon-fiber rear spoiler, and in four racing colors. If you think you can buy this off the lot, think again; the ‘Piloti Ferrari’ 488 Pista is only available to customers involved in Ferrari’s motorsport programs. It will still be powered by a 710 horsepower 4 liter turbo V8, but with more unique finishes that no other person can get.

Should be another amazing piece to collect and whoever spots one will be seeing something special.

Official Press Release

Maranello, 15 June 2018 – In occasion of the 24 Hours of Le Mans, the Prancing Horse is launching a unique “Piloti Ferrari” specification for the Ferrari 488 Pista.

This special custom creation, the latest from the exclusive Tailor Made programme, was designed to recognise the success of clients who race Ferraris and will make its debut on the eve of the legendary French endurance race at the Circuit de la Sarthe. Inspired by AF Corse’s no. 51 car, with which Alessandro Pier Guidi and James Calado won the 2017 FIA World Endurance Championship (WEC) Drivers’ and Manufacturers’ titles, this special finish for the new Ferrari 488 Pista is available exclusively for customers involved in the company’s motor sports programmes.

The exterior features a new livery with stripes in the colours of the Italian flag recalling the racing version of the 488 GTE, embellished by a laurel celebrating the WEC title, the logo of the championship and the word “PRO” indicating the class the car raced in. The Italian flag livery features again along the car’s flanks which are also adorned with the personal race number each client will be able to add. The version that will be unveiled at Le Mans carries the number 51 used by the world championship drivers. The matte black S-Duct and the natural carbon-fibre “dovetail”suspended rear spoiler and vent surrounds round off the personalisation of the exterior.

The”Piloti Ferrari” 488 Pista will be available in four different colours inspired by the world of racing: Rosso Corsa, Blu Tour De France, Nero Daytona and Argento Nurburgring.

The interior, in black Alcantara, includes seats upholstered with a special perforated version of the same material that incorporates the Italian flag in the central band of the backrest. The national colours are also clearly visible on the edge of the gearshift paddles and on the floormats which, like the carpeting itself, are made of a special technical fabric. The number that features on the external livery also appears on the base of the steering wheel, while all the carbon-fibre trim parts have a matte finish. The personalisation of the interior is completed by an exclusive identification plate and sill trim in carbon-fibre, the latter with the Tailor Made logo.

The “Piloti Ferrari” 488 Pista is powered by the latest 720-cv version of the 3.9-litre turbocharged V8 which has been voted best engine in the world for the third consecutive year at the 2018 International Engine of the Year Awards.

Ferrari SP38: Another Bespoke Ferrari from Maranello’s One-Off Program

Like a bespoke suit, tailored to your wants and desires, it fits you and only you. The buttons, the fabric, the cut… It was truly your pick. The cool part is you can do it with cars as well!

The Ferrari One-Off program gives any oligarch the ability to built their own Ferrari that is going to be 1 of 1. You know you’re in another level when a LaFerrari is for commoners.

Known as the ‘SP38’, the chassis and the foundation are on a 488 GTB, but with bespoke panel work. The engine is still that delicious twin-turbo V8 with a dual-clutch transmission but the exterior bits and pieces were inspired by historical Ferrari’s such as the 308 GTB, the F40 fixed rear wing, and a wraparound windscreen.

Just look at how epic that back end looks; double tailpipes and all. Step aside, tycoons with a 458.

There’s an SP38 in town.


Technical Specifications

Type V8 – 90° – Turbo – Dry Sump
Total displacement 3.902 cm3
Bore and stroke 86,5 x 83 mm (3.4 x 3.3 in)
Maximum power * 670 CV (492 kW) at 8000 rpm
Maximum torque * 760 Nm at 3000 rpm in VII gear
Specific output 172 cv/l
Compression ratio 9.4:1
7 gears F1 dual clutch transmission
Maximum speed 330 km/h (205 mph)
0-100 km/h 3,0 s
0-200 km/h 8,3 s
0-400m 10,45 s
0-1000m 18, 7 s
Weight/power ratio 2,04 kg/cv (6,13 lb/kW)

McLaren unfurls bespoke black-and-gold inscribed 720S for Dubai

Here’s a unique regional spin on a supercar: It’s a bespoke McLaren 720S designed by McLaren Special Operations done in Zenith Black paint with satin finish and gold accents, including an inspirational quote from the company’s founder on the rear wing done in Arabic lettering stylized to echo the Dubai skyline. It’s showing at the Dubai International Motor Show, after which the unnamed new owner will take delivery.

McLaren says achievement was a key theme behind the commission, both for the British luxury carmaker itself and the United Arab Emirates and Gulf states themselves, which form a key client and shareholder base for the company. The quote on the rear wing reads “Life is measured in achievement, not in years alone,” part of a longer quote from Bruce McLaren’s 1964 memoir “From the Cockpit.” A plaque inside the car identifies it as a “1 of 1” MSO commission.

Offsetting the satin black finish are gold accents, such as gold-colored alloy wheels, a 24-carat (!) gold engine heat shield and gold-colored interior components. Also added were carbon fiber exterior packs encompassing the front splitter and air intakes, rear bumper and roof panel. Inside, the trim is a mix of black leather and black Alcantara complemented by MSO Defined carbon fiber sill panels, fascia vents and steering wheel, plus a regular carbon fiber interior upgrade pack. The gearshift paddles are satin gold-painted, and each door inner panel gets a satin gold-colored appliqué.

The car is equipped with the 720S’s standard 4.0-liter twin-turbo V8 that goes 0-124 mph in 7.8 seconds and boasts a top speed of 212 mph.

McLaren says the personalization added more than 120 hours to the production process, including 30 hours alone to complete the rear wing stencil graphic.