All posts in “Aventador”

Lamborghini Caps Production at 8,000 Cars for 2020

Driving Price and Exclusivity Higher

Supercar manufacturers place exclusivity at the top of their list of priorities. Companies can keep exclusivity high by limiting volume. The fewer the cars out there, the more highly sought those cars become. Ferrari capped its production for years with this principle in mind. Now, it seems Lamborghini will follow suit.

In an interview with CarAdvice, the Raging Bull’s CEO Stefano Domenicali said that the company will cap its production at 8,000 units for 2020. There would also be no increases in new markets. That means Lamborghini wants to keep close watch over its brand recognition. 

8,000 might not seem like much. If you look at the company’s sales, though, it’s plenty. The company sold 5750 models in 2018. That’s an over 50 percent increase from 2017. With the introduction of the Urus SUV, Lamborghini is expected to see similar or even more dramatic sales increases in 2019. However, for 2020, sales growth will definitely slow with the cap set at 8,000. 

Lamborghini UrusLamborghini Urus
Image from Lamborghini

With the addition of the Urus to the lineup, Lamborghini could sell all of the 8,000 vehicles it plans to make. The Urus just came into the lineup midway through 2018 and still managed to rack up 1,800 sales. A full year of sales could be a considerable money maker for the Raging Bull. 

According to CarAdvice, the company will break the 8,000 units down like this: half will be Urus and the other half will be either Aventador or Huracán supercars. 

Domenicali said the brand management of restricting the supply of the cars should help further with the residual value of the cars. He said Lamborghini’s residual value is already really high. He also said the brand’s cars seem to appeal to a younger generation of buyers. “It’s one of the reasons why we have to be at the right level when it comes to exclusivity,” he said.

RENM Lamborghini Aventador Limited Edition Corsa (LE-C)

Sx-Z | RENM Lamborghini Aventador Limited Edition Corsa (LE-C)

RENM Performance has announced a track focused aerodynamics and performance package for the Lamborghini Aventador. The performan package, dubbed the Limited Edition Corsa (LE-C), features design aspects influenced by the Aventador J concept.

The package includes a redesigned aerodynamic carbon fiber body kit and electronically operated rear wing.

Performance:
New titanium exhaust system
Re-designed air intake chambers
ECU recalibration resulting in a 9-11 percent increase in engine output

Exterior:
Adjustable suspension
Light weight center-lock race specification wheels fitted with optional race specification tyres
Race brake kit with air flow inlets
Revised engine and brake cooling chambers

Interior:
Alcantara and carbon fiber elements
Light weight race seats upholstered in Alcantara with LE-C inscription and safety harnesses

Sx-Z | RENM Lamborghini Aventador Limited Edition Corsa (LE-C)

Sx-Z | RENM Lamborghini Aventador Limited Edition Corsa (LE-C)

Sx-Z | RENM Lamborghini Aventador Limited Edition Corsa (LE-C)

Sx-Z | RENM Lamborghini Aventador Limited Edition Corsa (LE-C)

Sx-Z | RENM Lamborghini Aventador Limited Edition Corsa (LE-C)