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Dodge has just launched its new custom Viper configurator online at The site will let prospective buyers customize their snake with literally millions of options and color combos. Mostly color combos.

Back in January, Dodge told us about its plans to offer the Viper GT Custom. Options include 8,000 hand-painted colors, 24,000 hand-painted racing stripes, 11 wheel options, 16 interior trims, seven aero packages, three brake packages, four suspension setups and a handful of standalone options. Dodge says that brings the number of total combinations to more than 25 million.

Site visitors can sit virtually inside their new cars, exploring interior options and designing their personalized instrument panel badge with the customers’ chosen name.

Viper configurator

Users can share their designs on social media, while a PDF of the image, as well as technical information, can be downloaded. Buyers even get a 1:18-scale model of their personal Viper.

The offer is only for customers, not for dealers, and Dodge will only build one of each combination. Of course, with 25 million or so to choose from, a simple hue change would probably be enough.

The noncustomizable 2015 Viper starts at $84,995, while the GTC starts at $94,995. Dealers are taking orders now; production has just begun at the company’s Conner Avenue Assembly Plant in Detroit.