The Swoosh’s latest links-ready footwear is loaded with tech. Plus, an AI-equipped vacuum, revitalized ’60s sunglasses and more.
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The product world moves at a mile a minute. From a sleek, tech-forward golf shoe to an AI-equipped vacuum cleaner, these are today’s most exciting new drops from Nike, Samsung and more.
Today in Gear: Your daily snapshot of the most important new releases, independently curated by our editors. Catch up on other product announcements.
Nike Victory Tour 4
Nike’s Victory Tour 4 is the company’s latest and greatest golf shoes for 2025. Designed to maximize both performance and comfort, they are integrated with the Flyplate technology, a carbon fiber plate that, according to the brand, “flexes while walking but stiffens during swings.” Ahead of the Masters, Nike has released the shoes in Photon Dust/Smokey Blue finish. They cost $190, but you can get them with BOA lacing system for an extra $30.
Craighill Industry Desk Set
Crafted in collaboration with Bestcase, this brutalist three-piece desk organizer set is made from brake press-formed aluminum, making each piece exceptionally lightweight and sturdy. You can purchase each piece — the In/Out Box, Monument Letter Holder and Facility Catchall — separately or as a set of two or three. Whichever approach you choose, these architecturally-inspired pieces will spice up your workspace.
Ray-Ban Mega Balorama
The Mega Balorama is a modern revival of a Ray-Ban frame design from the 1960s. The wrap-around shape, first popularized in post-war LA Dolce Vita-era Italy, has been streamlined with curved edges. It is available in black, tortoiseshell, Havana stripe, transparent striped tan and semi-transparent striped gray.
Booker’s 2025 “Barry’s Batch” Bourbon
Booker’s first US release of the year is named in honor of Barry Berish — former Beam Chairman and CEO, 40-year veteran of the brand and close personal friend to the Booker family. This big and bold spirit boasts notes of vanilla and spices with a long, “delightful” finish. It’s also crafted from a blend of barrels across four production dates in five different warehouses. This 125.7-proof bourbon will surely be a fan favorite, so pick it up while you can.
Samsung Bespoke AI Jet Ultra
Crockett & Jones Bilbury Desert Suede
Crockett & Jones has made footwear by hand in Northampton, England, since 1879 and is one of the most respected shoemakers on the planet. The Bibury is a moc toe chukka, or desert, boot built on a wide toe last. This Desert Suede appears soft but is designed to take a beating and look all the better for it. Replacing the traditional gum outsole found on desert boots is the brand’s specially engineered rubber wedge sole, which offers the same bounce and traction without the stickiness that collects dirt and easily deteriorates.
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