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Chrysler and SRT are giving fans a chance to name a new color for the Viper sports car. Beginning today, enthusiasts can go to to check out the rules and enter.

The grand-prize winner gets a trip to Daytona Beach, Fla., for the 2014 Rolex 24 Hours of Daytona and the opportunity to spend time with the Viper Design team over the weekend.

“The SRT Viper Color Contest gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said Ralph Gilles, president and chief executive officer of the Street and Racing Technology (SRT) Brand and Motorsports, Chrysler Group LLC. “Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”

The color is a pale blue, which we would peg as Grabber, if this were a Ford. But for the new name, we’re thinking something sexy, maybe Roxy blue or Pacific blue. Listen, we’re not professional namers; it’s the best we could do on a Thursday morning. Think of something better, then enter to win.


Photo by SRT