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McLaren Special Operations introduced a range of personalization options for its supercars under five distinct headings, catering to all of the company’s customers. The five divisions are MSO Defined, MSO Bespoke, MSO Limited, MSO Heritage and MSO Programmes.

MSO Defined includes an aero kit and carbon fiber upgrades for the 650S. The rear gets a carbon fiber rear diffuser while the side-door blades that premiered on the limited-edition 650S are extended. A full carbon fiber rear deck and mirror arms save weight. Interior upgrades include carbon fiber shift paddles and a redesigned instrument cluster. McLaren says those changes are meant to appease track day enthusiasts.

McLaren gauges

Even the gauges can be customized. Photo by McLaren

MSO Bespoke offers buyers a tailor-made interior and exterior with an “almost limitless level of customization,” according to McLaren. The company also says that since launching the 650S earlier this year, 20 percent of vehicles produced have included some content from the Bespoke catalog. A full 95 percent of P1 buyers used the service as well.

Special edition examples of the 650S and 12C will be developed under the MSO Limited banner. The McLaren 50 12C and 12C Spider, built for the 50th anniversary of the company, and the MSO 650S for the Goodwood Festival of Speed, were both developed by MSO Limited.

Carbon rear diffuser

The MSO Heritage division was conceived in the ‘90s to service and maintain the McLaren F1 for its owners. At that time it was called the McLaren Customer Care Program, and also offered personalization options. It now falls under the Heritage heading, and also offers its expertise on Mercedes SLR McLaren models.

Finally, the MSO Programmes division will control the upcoming McLaren P1 GTR Driver Programme. The company says that each car will be maintained and prepared in advance of the exclusive track days.