McLaren Automotive has today announced the latest addition to its digital portfolio with the relaunch of the media website at cars.mclaren.press. The newly developed site provides a comprehensive archive of press releases, high resolution images and high definition b-roll video all free for editorial purpose for McLaren Automotive, McLaren Special Operations and McLaren GT. The full press kit for the new McLaren 675LT is also now available to view and download directly from cars.mclaren.press/press-kits/McLaren-675lt.
As with the new three-tier model range from McLaren, the cars.mclaren.press site is design led, with form following function. Fully responsive across all devices, including tablet and mobile, the site offers class-leading levels of efficiency with a revised design and new filter functionality designed to improve user experience and navigation.
In addition to press kits, news stories, and information from key global and regional events, the new site also brings together the various social and digital feeds including Facebook, Twitter and Instagram on one platform, to allow media to keep up to date with the latest developments from McLaren.
CARS.McLAREN.PRESS TECHNICAL STATISTICS
Notes to Editors:
About McLaren Automotive:
McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.
Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was launched in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in coupe and Spider form in 2014, and has announced the Sports Series among the models to be introduced in 2015. The brand continues to expand, and McLaren posted a profit during 2013 – only the third year of vehicle production. This was followed in 2014, by a third consecutive year of growth in sales with a record 1,649 vehicles delivered via a dedicated global network of retailers in every major automotive market.
McLaren Automotive Partners
To support the development, engineering and manufacture of its range of innovative and highly acclaimed sports cars, McLaren Automotive has partnered with world leading companies to provide specialist expertise and technology including, AkzoNobel, ExxonMobil, Pirelli and SAP.
Designed for the track; Developed for the road
The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track.
McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.
Visit cars.mclaren.com for more details.
Global Communications Director | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7768 132429