McLaren hasn’t wasted anytime showing a special variant of the 720S. Just a day after the standard model was shown at Geneva, it rolled out a custom version built by McLaren Special Operations. It’s the McLaren MSO 720S Velocity, and is one of five custom 720S models built by the company. The Velocity is the only one on display at Geneva, though, and its other models, the GT, Pacific, Track, and Stealth, are just shown on screens at the McLaren booth.

According to McLaren, the Velocity and its counterparts are meant to show buyers how the MSO division can customize a 720S to their specific tastes. The Velocity specifically features a paint job consisting of both a light pearl red and a darker shade. The light red covers the tail and sides, while the dark red covers the front and top portions of the car. The two reds fade into each other, and the dark red even fades into a red-tinted hood from MSO. Other MSO carbon fiber parts adorn the exterior, too, and custom-painted bronze wheels contrast with the red.

Inside, the interior is swathed in black Alcantara with bright red leather accents and stitching. And of course, more exposed carbon fiber bits from MSO decorate the cabin. If all of this looks good to you, McLaren would be happy to build one just like it, or something completely original, for you. The company estimates the cost of a car like the Velocity at £335,000, which is about $407,500 at current exchange rates. The final pricing for the standard 720S hasn’t been released yet, but even if it’s a bit higher than the 650S, which retailed at $265,500, the MSO version commands a steep price. But for people who absolutely must have a one-off car, it might be worth it.

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