A new material, ALUMI-NOX, makes its debut in the Survival Land Series 3710 and offers a lightweight, durable finish ready for any outdoor adventure.

Man in black shirt holding a large stick in dense green foliage.Luminox

Luminox is introducing a watch designed for ruggedness and performance: the aptly named Bear Grylls Survival Land 3710 Series. Inspired by the well-known outdoor adventurer, this watch marks the debut of ALUMI-NOX, a new aerospace-grade aluminum case material that pushes the brand’s reputation for durability into fresh territory. 

Hard anodized for extra resilience, ALUMI-NOX offers the lightweight comfort and corrosion resistance of aluminum, with a refined finish that stands up to the rigors of the outdoors. This latest innovation builds on Luminox’s legacy of using advanced materials like CARBONOX™️, the ultra-tough, ultra-lightweight signature case favored for military use and in extreme conditions. While CARBONOX™️ is rugged and tactical by design, ALUMI-NOX brings a sleeker, more versatile look without compromising toughness — making it equally at home on the trail or in everyday wear.

The 43mm watch comes equipped with 100 meters of water resistance, a screw-in crown, and a sapphire crystal for added protection. Luminox Light Technology guarantees readability in any environment, while a rubber strap and Bear Grylls’ “NEVER GIVE UP” motto engraved on the case back drive home its mission-ready ethos. With the 3710 Series, Luminox proves that innovation in materials isn’t just about performance, it’s about expanding where and how a survival watch can be worn.

Two Luminox wristwatches with textured dials, one with a beige strap and one with a black strap, both showing glowing hour markers.Luminox

Luminox Bear Grylls Survival Land 3710 Series

Your adventure-ready timepiece has arrived: This 43mm watch with 100 meters of water resistance and a case made from lightweight, rugged ALUMI-NOX.