Jack Mason and Dr Pepper have teamed once again to release a brand-new edition of the Strat-o-timer GMT, as well as a surprising new beverage collaboration: A&W® Root Beer.
Jack MasonWelcome to Talking Points, a series that looks at what makes certain products worth talking about, brought to you by Gear Patrol Studios.
They say the third time’s the charm, and in the case of continuing collaboration between Jack Mason and Dr Pepper®, the old adage holds true. Jack Mason and Dr Pepper® have teamed up for the third consecutive year to release a brand-new edition of the Strat-o-timer GMT, but they didn’t stop there: this year’s partnership includes another release, the Strat-o-timer GMT: A&W® Root Beer. Here’s the low-down on these pop-inspired timepieces.
Jack MasonThe Backstory
The Dr Pepper® Made with Sugar GMT takes its aesthetic inspiration from the Dr Pepper® Made with Sugar flavor, delivering a totally fresh look for the 2025 collaboration. Unlike the 2024 collaboration timepiece that was brought into the brand’s core assortment, 2025’s version will be limited-edition, with only 230 units available.
Alongside the highly-limited Dr Pepper® Made with Sugar GMT, the team at Jack Mason decided to up the ante with another playful release, the Strat-o-timer GMT: A&W® Root Beer. Playing on the “Root Beer” watch nickname that has long been been applied to the GMT Master 2 colorway made famous by Rolex, the Strat-o-timer GMT: A&W® Root Beer by Jack Mason and A&W® is now the truly official “Root Beer” watch.
The Gist
A departure from the first two Dr Pepper® x Jack Mason collaborations, and intended to capture the iconic spirit of midcentury design, the lime green color scheme and Made with Sugar flavor branding were designed to feel like you’re drinking pop in the 1950’s. The sapphire bezel features a lime green color pop that is also made of a custom Super LumiNova color, allowing it to glow in the dark and add some playfulness to the watch. Each of the 10, 2, and 4 o’clock indices glows a different color than the rest, which has been a signature design feature of all the Strat-o-timer Dr Pepper® GMT’s, and hearkens back to a famous Dr Pepper® slogan, “Drink a bite to eat at 10, 2, and 4 o’clock”.
Limited and numbered to just 200 units, the Strat-o-timer GMT “Root Beer” takes the iconic A&W® orange and brown colors and matches them seamlessly with the “root beer float” dial. The brown dial has a subtle fume technique which makes the center of the dial a little lighter than the rest; this is meant to mimic the color produced when a scoop of vanilla ice cream is dropped into a frosted mug of A&W® Root Beer. At the 6 o’clock position, an official tagline of A&W®, “The Root Beer,” is printed in a quirky font, adding to the unique design of the timepiece.
Both timepieces feature a 40mm case, 316L stainless steel construction, sapphire bezel with Super LumiNova and micro-adjusting clasp.
Our POV
Based on the success of past Jack Mason and Dr Pepper® collaborations, and with the addition of the novel Strat-o-timer GMT: A&W® Root Beer, we expect these limited-edition timepieces to sell out fast. Whether you’re in the market for a true “Root Beer” watch or want a highly collectible timepiece to add to your collection, both the Dr Pepper® Made with Sugar GMT and Strat-o-timer GMT: A&W® Root Beer hit the sweet spot.
Pre-orders are open on Aug, 29 at 10am CST, and the watches are expected to ship Sept 19.
Jack MasonStrat-o-timer GMT: Dr Pepper® Made With Sugar GMT
Jack MasonStrat-o-timer GMT: A&W® Root Beer GMT