If you’ve owned Sonos speakers for a long time and were thinking about upgrading or expanding your Sonos system, there’s something that you need to know. Sonos just announced a new Upgrade Program that allows long-time Sonos owners to buy new Sonos speakers and get up to a 30-percent discount. This is not a trade-in program; you’ll still keep your old Sonos speakers. It’s an initiative by Sonos to encourage long-time listeners to expand their system with some newer products.
Here’s how it works. You go to the Upgrade Program’s landing page — here — and sign into your Sonos account. Once you’ve signed in, you’ll see a list of the Sonos speakers that you own and which ones make you eligible for a discount.
If you own a Connect:Amp (Gen 2), Connect (Gen 2), Play:1, Play:3, Play:5 (Gen 2), Playbar or Playbase, you can get a discount code and get 15-percent off any Sonos product. So if you’re thinking about upgrading to the Sonos Arc, which costs $799, you can buy it for $679 — saving you $120.
If you own an even older product, like the Sonos Boost, Sonos Bridge, Connect:Amp (Gen 1), Connect (Gen 1), or Play:5 (Gen 1), you’re eligible a discount that gets you 30-percent off any Sonos product. So you can buy the Sonos Arc for $559 — saving you $240.
The catch is that you can only use a discount code once per speaker. But you get a discount for each of the Sonos speakers that’s eligible for an upgrade. So if you have two older Play:1 speakers, you get two 15-percent discount codes which can be applied to two new speakers.
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