Over the weekend, I had the pleasure of attending Harley-Davidson Homecoming, the brand’s annual celebration of music, motorcycle culture and H-D’s hometown of Milwaukee.
Highlights included a sneak peek at the Product Development Center, an exclusive tour of the H-D Museum, seeing Chris Stapleton perform and joining a bunch of badass female bikers (including Karen Davidson) for the Cancer Research Institute-supporting Women’s Ride.
However, the biggest surprise of the festival for me was seeing what Harley’s electric sub-brand, LiveWire, has been working on, which is a dramatic departure from everything else they’ve built.
Still in development, this new electric platform would not only be super affordable but especially exciting and interesting, too. Here’s why.
Bold new direction
See, up till now, LiveWire has been pretty focused on replicating gas-powered bikes in electric form.
On the surface, that makes sense, and what they’ve managed to produce so far with bikes like the Del Mar and Mulholland has been impressive.