Dodge will revive its long-lost Demon trim as the new addition to the Dodge Challenger SRT program and will place it above the popular Hellcat. While we’re unsure exactly what this means, it will probably be the name attached to the wide-body Dodge Challenger, which was speculated to be called the Challenger SRT Hellcat ADR.

The folks at Dodge didn’t say much more than it will be the new top-performance car for SRT program and is aimed squarely at the uber-enthusiast. Dodge’s head of Passenger cars, Tim Kuniskis, said: “The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.” 

The new Challenger will likely be more powerful than the currently available 707-hp Dodge Challenger SRT Hellcat, but we aren’t sure by how much. Wringing 1,000 hp out of the supercharged V8 would be a feat, but would look great in advertising art. Dropping the output to a devilish 666 hp would also make for a good ad campaign, but would make it less powerful than the currently available Hellcats.

The new addition to the challenger lineup will make its global debut at the New York auto show but will be teased throughout a video series and weekly updates. The first video, dubbed “Cage,” is below.

We’re sad that Dodge didn’t return the Demon name with the proper Demon logo, but at least they’re diving deep into the company’s heritage for names. We’ll keep you posted as this car’s development progresses.