IFL Watches’ latest effort is the Citizen Tsuyosa 40mm Puzzle, which makes no mention of Rolex in its product description but does reference its “legendary puzzle dial,” making it obvious where the company got its inspiration.

Like two of the three Rolex Puzzle Dial references, the Citizen features a turquoise dial as the backdrop for its multicolored barrage of puzzle pieces. The hand-painted puzzle pieces are arranged differently here than on the Rolex, however.

Silver Citizen wristwatch with a colorful jigsaw puzzle pattern on the dial and a date magnifier.
The cyclops date window here will actually tell you on the date — no emojis were involved.
IFL Watches

They’re less uniform, with pieces covering the bottom half of the dial and otherwise sporadically falling across the edges of the rest of the dial like a game of Tetris run amok. IFLW stresses that because the dials are hand-painted, no two are alike.

IFLW did not go through the trouble of painting over the Tsuyosa’s date disc with emojis, so you’re getting a standard cyclops date here. What’s more, the Citizen Cal. 8210 automatic movement powering the watch has no day complication, so you’ll need to get your daily words of affirmation from somewhere else. Lastly, the watch has a smooth bezel instead of the Day-Date’s trademark fluted bezel.

Outside of the custom dial — which is clearly the main draw here — this is a standard Tsuyosa 40. It still features the popular watch’s familiar 40mm case and integrated bracelet in stainless steel, a sapphire crystal, a display caseback and 50m of water resistance.

Two Citizen watches with silver metal bands and colorful puzzle piece designs on the blue and pink dials.
In addition to the 40mm turquoise Rolex doppelgänger, IFLW has also made a 36mm version of the watch with a pink dial.
IFL Watches