Contrary to popular belief, Boost wasn’t actually invented by Adidas. The technology was developed by the German chemicals manufacturer Badische Anilin & Soda-Fabrik (BASF), and it’s comprised of TPU pellets that set a new standard in cushioning, responsiveness and durability when Adidas brought it to market, first with the Energy Boost (2013) and later with the Ultraboost (2015).
Rumor has it that Nike passed on Boost before Adidas licensed its exclusive use. Their loss: the shoe quickly became one of the defining releases of the 21st century, bridging the gap between lifestyle and performance like no other shoe before or since.
Pricing and availability
The reissued Adidas Ultraboost will be available from February 11 for $180. In light of 10-year milestone, it comes with a special anniversary hangtag that should appeal to collectors.
Adidas