Peloton might find itself with a new rival in the virtual workout space this fall. According to information uncovered by MacRumors, Apple is working on a subscription-based fitness app. There’s little information to go on at this point, but it’s expected that the app will roll out across the iPhone, Apple Watch and Apple TV, and will include guided content for a range of activities including running, cycling, strength training, yoga and more.

It’s believed that Jay Blahnik, Apple’s director of fitness for health technologies, spearheads the initiative. Blahnik was instrumental in developing the fitness and health features already present on the Apple Watch, which has proven itself in some studies to be the most accurate at measuring heart rate and calories burned, both of which are key in contributing to other activity metrics. Previously, Blahnik worked at Nike developing its suite of apps, including Nike+ Running and Nike Training Club.

There’s still no confirmed information about how much the subscription will cost, but Peloton, Mirror and others have already proven that there’s an appetite for such programs, particularly as gyms remain closed due to pandemic concerns. It’s expected that the app will be available along with iOS 14, the next iteration of Apple’s operating system that’s set to debut later this year.

Word on the street is that Apple will give the app a straightforward name a la Wallet or Clock — “Fit” or “Fitness” are the likely contenders — but for now it’s going by the codename “Seymour.”

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