J.D. Power is known industry-wide as the go-to for analytics, especially in the car world, that put products in perspective. Their APEAL study, which quantifies “Automotive Performance, Execution and Layout” based on owner assessments, was released today. The all-new Lincoln Navigator, which I found to be near perfect last year, has posted “the highest score of any model.” According to J.D. Power, “the Lincoln Navigator has the highest overall APEAL score (915) of any model this year. This is also the highest level recorded in this generation of the study (2013-2018). The U.S. APEAL Study, which was first published in 1996, is currently in its third generation.”
Read the Study Here
The APEAL study takes into account “90 vehicle attributes” in the following 10 categories: exterior, seats, interior, driving dynamics, storage and space, engine and transmission, fuel economy, visibility and safety, HVAC (heating, ventilation and air conditioning) and overall audio, communications, entertainment and navigation systems.
It’s easy to see why: the brand’s big SUV is hands-down the best in its segment, and if you’re considering a luxury SUV, be it Bentayga, Escalade or otherwise, it should be the very first on your list. Read my original review below.
After 20 Years, the All-New Lincoln Navigator Is Finally a Worthy Competitor to the Escalade
Simply put, the Navigator does the “big luxury SUV” thing far, far better.
Despite an overall drop-off in auto sales in the U.S in 2017, most SUVs actually saw a slight rise in sales. The people have spoken, and SUVs are what they want. To cover all the bases, we bumped the budget up to $50,000 and chose the best new SUVs you can buy in 2018. Read the Story