Keep time with high horology’s most notable new watches.
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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find the most notable new releases from Seiko, Casio and others. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
Breitling x WempeBreitling Navitimer B02 Chronograph 41 Cosmonaute Signature Collection
Breitling and Wempe created this tribute to the watch astronaut Scott Carpenter wore as the first Swiss watch in space back in 1962, adding a uniform green dial with rose gold-plated hands and Old Radium Super-LumiNova to create a unique aesthetic.
SeikoSeiko 5 Sports x Bamford Watch Department Limited Edition
Seiko teamed up with Bamford Watch Department for this wild, retro-futuristic take on the popular Seiko 5 Sports SKX Series. The watch features a translucent blue dial, details borrowed from vintage 1960s and ’80s Seiko divers, and neon accents throughout that glow under a blacklight.
Jaeger-LeCoultreJaeger-LeCoultre Master Control Calendar 2025
JLC used its extensive back catalog for inspiration in creating this limited-edition version of the brand’s modern Master Control Calendar. The watch features an all-new textured, two-tone dial that completely transforms the model’s aesthetic, adding far more dynamism and visual interest. The inner portion of the grain-textured dial is light gray, while the outer portion is dark gray, and it’s meant to evoke the brand’s sector-dial triple calendars of the 1940s. Still powering the watch is the in-house Cal. 866 movement, which features a clever trick where the date hand jumps from 15 to 16 so as not to obscure the moonphase display at 6:00. The stainless steel watch is limited to 500 pieces.
Jack MasonJack Mason Pursuit Pro
Jack Mason debuts its most dedicated tool watch yet with the Pursuit Pro, which features a rugged ceramic countdown bezel, anti-scratch coating on its stainless steel case and brightly glowing Lumicast indices.
SeikoSeiko Prospex Speedtimer ‘Motoring’
Seiko’s vintage-inspired, limited-edition spin on its popular Speedtimer chronograph is an excellent daily driver thanks to its striking retro looks, solar-powered quartz movement, 39mm case size and 100m of water resistance. The only downside? It’s only available in Europe.
UnimaticUnimatic Modello Due U2-JDM
The indie Italian watchmaker with a cult following has released its first Japanese Domestic Market (hence, JDM in the title) exclusive watch. It puts a simple yet alluring twist on the Modello Due field watch: a California dial. Besides the dot indices being replaced with Roman Numerals up top and Arabic Numerals below, the watch is identical to the standard-issue U2 Classic. Complicating acquisition further is the limited edition run of only 100 pieces. It’s safe to say this will be one of the hottest Unimatic references on the secondhand market in a long time.
G-ShockG-Shock G-Squad GBD-200-1A1JF
What if G-Shock took its original watch, the 5000 Series, and turned it into a genuine Timex Ironman competitor? Well, it would probably look (and function) just like this watch. With a resin case (complete with signature shock-resistant housing) and integrated band, this timepiece is just as tough as its brethren. However, it has some sneaky, comprehensive, athlete-focused functionality, like distance tracking (with smartphone GPS syncing), an onboard accelerometer, calorie tracking and so much more.
HublotHublot Spirit of Big Bang Tourbillon 5-Day Power Reserve Colored Ceramic
Hublot massively expands one of its most impressive watch collections by introducing colored ceramics to the Spirit of Big Bang Tourbillon 5-Day Power Reserve. The extreme sports watch, which is powered by the brand’s manual-winding, skeletonized in-house Cal. HUB6020 movement boasting a tourbillon and at least 115 hours of power when fully wound, had previously only been available in carbon or white ceramic, but now Hublot has tripled the available options by introducing four new ceramic versions in Yellow Magic, Red Magic, Black Magic and Sky Blue.
LonginesLongines Spirit Pilot
Mere months after revitalizing the Spirit collection with a new Zulu GMT, Longines expands it with the 38mm, time-only Spirit Pilot. The distinctive Spirit dial is cleaned up by removing the five-star emblem and any additional complications. It is only available in the collection’s signature black dial with gilded detailing, but that’s the only color you’ll ever need. Variety is offered in the form of three quick-release strap options: a brown leather strap with white stitching and a steel folding clasp, an olive green rubber strap with a faux woven texture and a steel three-link bracelet. It is powered by the in-house caliber L888.4 automatic movement with a 72-hour power reserve.
Marathon WatchMarathon OSAR-D 36mm
Marathon rounded out its most adored dive watch collection, the OSAR-D Type I, with an increasingly sought-after 36mm case size. It is a scaled-down version of the 41mm version, which is almost indistinguishable unless compared side-by-side or worn on the wrist. It is available in the same original black and Arctic white dial options, powered by the same Sellita caliber SW200-1 automatic movement and it comes on a steel three-link bracelet or black rubber pin-buckle strap.
NorqainNorqain Wild One Skeleton 42mm Purple LE
Norqain continues its pursuit of mastering every color in its flagship Wild One Skeleton line, this time outfitting the original 42mm version of the watch in a striking purple shade. Dark purple is used for the case’s rubber shock absorber and integrated rubber strap, while a lighter shade of purple lume accents the hands and indices. The purple looks fantastic when paired with the black Norteq carbon composite case, and Norqain took the extra step of finishing the skeletonized movement in ruthenium black for even better visual cohesion, a treatment we’ve seen on other limited-edition versions of the Wild One Skeleton in the past. Speaking of which, this purple edition is limited to 400 pieces.
H. Moser & Cie.H. Moser & Cie. Streamliner Tourbillon Pierre Gasly
Moser’s collaboration with its first-ever ambassador, F1 driver Pierre Gasly, is far from your typical motorsports watch. It features a red gold case with a unique Chocolate Fumé dial and a double-hairspring tourbillon along with an integrated Chocolate rubber strap to match the dial.
CasioCasio SAN-100H
Released in limited numbers at the end of 2024, Casio’s sauna watch is back with a handful of purpose-built features that make it one of the brand’s most resilient timepieces ever. These include a special resin case and battery that can stand up to the extreme temperatures found in spas, as well as spiral band inspired by traditional locker keys.
OrientOrient Stretto
Orient adds a beautiful new all-purpose time-and-date model to its lineup of ridiculously affordable automatic watches. The elliptical case is reminiscent of Seiko designs from the 1960s and 1970s, a fact magnified by the 38mm case size. The dial is more modern with chamfered, trapezoidal applied indices joined by concentric rings leading to a 60-dash track. It runs on the in-house caliber F6722 automatic movement with hand-winding capability and a 40-hour power reserve, visible through a sapphire crystal exhibition caseback.
G-ShockG-Shock 5000 Series Full Metal GMW-B5000BT-1JF
How do you make a classic 5000 Series G-Shock even tougher? Give it a full-metal makeover. But with so many existing full metal models, that makes new releases difficult to stand out. Well, the Japanese Casio sub-brand managed anyhow with this latest launch, which gives the classic steel-cased option a monochromatic makeover with a killer negative digital display. It’s also solar-powered and boasts the same extensive list of complications as always.
Audemars PiguetAudemars Piguet Royal Oak “Jumbo” Extra-Thin Selfwinding Flying Tourbillon Chronograph RD#5 150th Anniversary
Arguably the ultimate Royal Oak, this 150th-Anniversary limited edition from AP’s Research & Development series combines a flyback chronograph and flying tourbillon inside a standard 39mm x 8.1mm “Jumbo” Extra-Thin case. The development of the Cal. 8001 movement that makes such a feat possible took five years and required numerous patents.
Glashütte OriginalGlashütte Original PanoMaticLunar Anniversary Edition
Glashütte Original celebrates 180 years of watchmaking in its tiny German hometown with this stunning rendition of one of its most recognizable models. This platinum-cased take on the PanoMaticLunar is, somewhat shockingly, the first Glashütte Original watch to ever feature an aventurine dial. As it turns out, the dark blue, copper-flecked glass is the perfect starry backdrop for the watch’s trademark asymmetric dial and moonphase complication, and it might just make for the coolest-ever version of an already very cool watch.
BreitlingBreitling Lady Premier Automatic 36
TimexTimex x Pan Am Waterbury Automatic Ace
Timex’s Waterbury Automatic Ace was already an outstanding, budget-friendly alternative to IWC’s legendary Pilot’s Watch. But now it gets a boost thanks to styling borrowed from Pan Am, the airline darling of the golden age of travel. Functionally the same as its predecessor, this one boasts a blue dial, airplane icon at the 12 o’clock position and a Pan Am-branded exhibition caseback. It also features a strap with a debossed airplane icon that matches the one on the dial.
TimexTimex x Pan Am Waterbury Ace Chronograph
The first variant of Timex’s Waterbury Ace Chronograph, this affordable chrono combines its IWC-like form with styling pulled right out of the golden age of air travel. Functionally, the watch remains the same, but it gets a boost to styling with Pan Am’s signature colors, logo and an airplane icon at the 12 o’clock position. Like its siblings, its also highly affordable.
Nomos GlashütteNomos Glashütte Club Sport Neomatik Worldtimer
Nomos adds a trio of references to its excellent 2025 Worldtimer with the Night Navigation series, with each reference featuring a black dial combined with colored accents that take inspiration from different sights associated with travel after dark.
HamiltonCall of Duty x Hamilton Special Edition Khaki Field Auto
As ridiculous as the Call of Duty video game franchise has gotten over the years, the appearance of Hamilton’s Khaki field watch has remained a realistic constant. Now, the brand’s have teamed up to turn that on its head with a special-edition release of Black Ops 7‘s in-game timepiece. Affordably priced and easy on the eyes (thanks to limited branding), this sturdy automatic watch is a testament to its heritage, and one of the better pop-culture crossovers in recent years.
Brew WatchesBrew Metric Digital Blend
In this clever twist on 1980s ana-digi watches, Brew incorporates a custom 30-second espresso timer into the watch’s digital LED screen, complete with a percolating coffee cup animation when the timer finishes.
Benjamin JamesBenjamin James Scarifour Stone Dial
British boutique watchmaker Benjamin James updates its signature Scarifour integrated steel sports watch with a trio of stone dials. The two-hand mechanical dial comes in speckled blue lapis lazuli, burnt orange agate and textured green jade. This version of the Scarifour is only available with a Sellita caliber SW210-1b hand-wound movement. It comes on a steel bracelet with a butterfly folding clasp. Each reference is limited to 100 pieces.
CzapekCzapek Antarctique Mount Erebus Rare Stones
Czapek adds to its solid gold Mount Erebus line of Antarctique integrated sports watches with the Rare Stones collection, featuring a trio of authentic stone dials. Two rose gold versions of the watch are available with dials made from lapis lazuli or falcon eye quartz, while a third model in yellow gold comes with a lacquered green Gibeon meteorite dial. The meteorite version was limited to just 8 pieces and has already sold out, but the lapis and falon eye models are each limited to 10 pieces and are available to pre-order, with prices ranging from $47,900 for the falcon eye on an integrated leather strap to $89,700 for the lapis version on a full rose gold bracelet.
Orient StarOrient Star M45 F8 Mechanical Moon Phase Hand Winding
Orient Star’s stunning manually wound moonphase dress watch debuts a new movement with a silicon escape wheel for heightened durability and magnetic resistance.
Morgan Motor CompanyUnimatic U4-GMT-MMC
Unimatic renewed its partnership with the renowned British car manufacturer Morgan Motor Company for a sleek, minimalist GMT watch. The 40mm brushed steel case has a large fixed bezel with an etched 24-hour track starting at “00.” The radiant dial is Morgan’s signature British Blue, and it comes with two quick-release leather pin-buckle straps, British Blue and Biscuit pebble-grain, matching the brand’s upholstery. It is powered by a Seiko-made caliber NH34A automatic movement with a modest 41-hour power reserve, and the case has a 300m water resistance. Only 100 pieces are available.
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