Limited in nature, the item quickly found its way onto the secondhand market, where prices started at $70 … per cup.
However, rarity only played one part in the mug’s desirability among collectors, fans and everyday java heads.
The cup features Yeti’s proprietary DuraSip Ceramic Lining, a coating that doesn’t just prevent staining and scratches but may actually improve the taste of coffee.
Anyone who has ever sipped from an unlined stainless steel cup knows that acidic beverages can often take on a metallic taste, especially if left out for hours at a time (something the insulated nature of the mug actually supports).
