By default, the camera shoots HDR HEIFs. While the format has native support for higher dynamic range than the standard JPEGs that many other cameras shoot it’s less widely supported.
Thankfully, Hasselblad has also included the ability to shoot “Ultra HDR JPEGs,” a format that works with pretty much everything that we’ve seen pioneered in Google Pixel phones and the Sigma BF.
You can see it working right on the camera; the massive 3.6″ OLED display can reach a peak brightness of 1400 nits, letting you see how the highlights will pop in your picture right after you’ve taken it. While other cameras can shoot HDR if you set them to, it’s rare to be able to preview them so convincingly.
Good Vibes
If you follow the camera industry closely, you may be aware that DJI, the company famous for its drones, action cameras and more, is actually now the majority stakeholder of Hasselblad. And the camera is full of little touches that seem to have the mark of a high-tech company that makes a lot of products for consumers.