Few people have the space to fit a TV that’s over 100 inches. Even fewer are capable (or willing) to drop more than five figures on a TV. But those are the exact people Samsung is targeting with its latest TV.

Meet the Samsung Micro RGB TV. It’s a 115-inch TV that harnesses the brand’s proprietary Micro RGB Technology and costs a cool $30,000.

According to Samsung, it sets a “new standard” for the large-sized, ultra-premium TV market.

Samsung Micro RGB TV

A modern living room with a large Samsung Micro RGB TV mounted on a beige wall. Below the TV is a wooden oval coffee table with two beige vases holding dried plants, a small decorative object, a dark bowl, and two stacked books. The room features neutral tones and natural light coming through a tall window with a view of green trees.
The Samsung Micro RGB TV is a 115-inch TV with advanced tech that costs $30,000.
Samsung

Breakthrough color

The Samsung Micro RGB TV is the first 115-inch TV to feature the brand’s proprietary Micro RGB technology. Essentially, it has a unique backlighting system — which utilizes red, green, and blue micro LED lights (each less than 100µm in size) — that allows it to deliver a brighter, more color-accurate picture than other TVs.

According to Samsung, “this breakthrough display delivers brilliant brightness and hyper-realistic hues, allowing you to indulge in color like never before.”

A large Samsung Micro RGB 115-inch television displaying a vibrant image of red rose-shaped hot air balloons floating over a rocky landscape. Two people, a woman in a white top and blue pants and a man in a white shirt and beige pants, are standing in front of the TV, viewing the display. The TV is placed on a modern black and wooden stand with the Samsung logo illuminated on the front.
Samsung claims that its innovative backlighting system allows the TV to be more color accurate than big-screen TVs.
Samsung