Ford has a rich history of building sedans and passenger cars that includes iconic nameplates like the Taurus, the Focus and the Crown Victoria. 

Nevertheless, the Blue Oval has been increasingly moving away from the segment, focusing instead on bolstering its legacy Bronco SUV and Mustang subbrands because of their greater profit potential.

According to a recent interview, however, that could all be about to change.

Return to form

Speaking to Autocar, Henry Ford’s grandson Bill Ford Jr. acknowledged some of the company’s shortcomings in the segment, stating that, “On the passenger car side, we realize we’re not as robust as we need to be.”

After all, even compared to just a few years ago, the Blue Oval’s lineup is sorely lacking when it comes to models like sedans and hatchbacks. The United States lost the Taurus and the Focus, while Europe has seen the discontinuation of other longstanding nameplates such as the Fiesta and the Mondeo.