This New(ish) Whiskey Brand Is Already a Top-Selling Spirit

In 2017, Fawn Weaver founded Uncle Nearest Premium Whiskey, marking the first time a spirit was named in honor of a Black person — in this case, the man who taught Jack Daniel to make whiskey. Now, less than four years later, Uncle Nearest has vaulted up the sales charts to become the top-selling Black-owned spirit brand in history.

“The spirits industry has never seen anything like this in all the years that data has been tracked through the three major data collection agencies for the industry,” Donn Bichsel, founder of spirits data analyst 3 Tier Beverages, told The Spirits Business.

Since its founding, Uncle Nearest has sold 1.5 million bottles of whiskey — a feat that Bichesel said so greatly outpaced other Black-owned or Black-founded spirits brands that the others “barely registered” in the top 10.

Uncle Nearest

Uncle Nearest 1884 Premium Small Batch Whiskey

Uncle Nearest flaviar.com

$46.99

Currently, Uncle Nearest offers three expressions: a small-batch whiskey, an aged whiskey and a single-barrel edition. The whiskies have nationwide distribution, and are currently stocked in 21,000 locations, according to The Spirits Business.

The story of Uncle Nearest is as important as the brand’s latest achievement. In 2016, The New York Times brought attention to an adjustment in Jack Daniel’s history, which sparked Weaver’s desire to start Uncle Nearest. In Jack Daniel’s 150-year history, many gave credit to Dan Call for having taught Daniel how to distill whiskey — when it was actually one of Call’s slaves, Nathan “Nearest” Green, who actually taught Daniel. In 2017, Brown-Forman — the company that owns Jack Daniel’s, among other brands — recognized Green as its first master distiller, making him the first Black master distiller on record.

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, is redefining what an American whiskey brand looks like.

Flaviar

What Weaver is doing to uplift the Black community and diversity in the spirits industry is commendable. Uncle Nearest features an all-female leadership team in a business that is largely made up of white men. The distillery’s master blender, Victoria Eady Butler, also happens to be a descendant of Nearest Green. (And, of course, the whiskey is delicious, too.)

In 2020, the distillery and Jack Daniel’s pledged $5 million to the Nearest and Jack Advancement Initiative to boost diversity in the spirits business. With an excellent start to 2021, the future of Uncle Nearest and the whiskey world looks bright.

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<a class="clickable-image-link clickable-image-embed-item clickable-image-product-link" href="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FDyson-TP02-Pure-Cool-Link-Connected-Tower-Air-Purifier-Fan-Refurbished%2F200787524&xcust=deal-gallery" target="_blank" data-vars-ga-product-sem3-brand="Dyson" data-vars-ga-product-sem3-category="" data-vars-ga-product-brand="Dyson" data-desturl="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FDyson-TP02-Pure-Cool-Link-Connected-Tower-Air-Purifier-Fan-Refurbished%2F200787524&xcust=deal-gallery" data-id="" data-order="16" data-vars-ga-product-price="$319.99" data-vars-ga-product-id="d58c23f6-79d0-4dd2-af23-a9df93de7cbb" data-vars-ga-media-role="" data-vars-ga-product-sem3-id="" data-vars-ga-outbound-link="https://go.skimresources.com?id=31959X896062&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FDyson-TP02-Pure-Cool-Link-Connected-Tower-Air-Purifier-Fan-Refurbished%2F200787524&xcust=deal-gallery" aria-label="$200 ~~$300~~ Dyson Pure Cool Link Connected Tower Air Purifier Fan — Refurbished” data-affiliate=”true”>

Dyson Pure Cool Link Connected Tower Air Purifier Fan — Refurbished

Dyson skimresources.com

$100 OFF (33%)

Dyson makes some of the smartest home appliances around, including its exceptional fans and air purifiers. This one has both — a combo that will come in handy for allergy season and as temperatures warm this spring.

READ MORE ABOUT REFURBISHED DYSON PRODUCTS

Filson Ridgeway Fleece Jacket

Filson avantlink.com

$32 OFF (25%)

When Filson is off duty and out of the wild, it still dreams up some of the best gear for everyday wear. This fleece has a classy sweater look and is backed by Polartec Thermal Pro to wick moisture and keep you warm.

READ ABOUT THE BEST SWEATERS

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Lululemon Evolution Polo

lululemon skimresources.com

$29 OFF (33%)

We just found your new favorite golf and tennis polo. Lululemon makes some of the comfiest sweat-wicking, technical clothing around — and it looks darn good too.

READ ABOUT LULULEMON MASKS

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Adidas Stan Smith Sneaker

adidas skimresources.com

$25 OFF (31%)

Loved by sneakerheads and the wider population for its simple, straightforward look and ubiquity to complement any fit. You can never go wrong with a pair of Stan Smiths.

READ ABOUT THE LATEST STYLE RELEASES WE LOVE

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Apple AirPods Pro

Apple amazon.com

$50 OFF (20%)

Apple’s premium AirPods have been hovering around $200 for a while now, which is a great deal. Competition is now fierce in this headphone category, but the quick pairing and native integration with Apple devices still makes the AirPods Pro tough to beat.

READ OUR REVIEW OF AIRPODS PRO

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Jaybird Vista Earthproof Wireless Headphones

Jaybird skimresources.com

$30 OFF (17%)

These water- and sweat-proof earbuds are our pick for the best workout earbuds. They have 6-hour battery life and are MIL-STD 810G certified, which means they have passed repeated shock, vibrations, drop, and crush tests.

READ ABOUT THE BEST WIRELESS EARBUDS

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