In recent years, Rad Power Bikes has staked a name for itself as a purveyor of excellent urban e-cargo bikes. They are not the lightest or the fastest or the prettiest, but they are reliable, affordable and indispensable for getting around town with your essential gear in tow.

The brand’s latest launch, however, takes things in a decidedly different direction. It’s called the RadMission, and with its more aggressive frame shape, beefy tires and bright colors, it honestly reminds me of the BMX bike I used to rip around on as a kid.

But beyond looks, it stands out from Rad’s other bikes for a number of reasons. At less than 50 pounds, it’s 15 pounds lighter than any other bike the brand makes. At $999, it’s also the only one to dip under a grand, $200 cheaper than the beloved RadRunner. And it’s a single speed, the original non-stop thrill ride.

The RadMission 1 still packs the type of technical capabilities that make the company’s bikes popular. It’s got a 500-watt high-torque motor that lasts up to 45 miles and will get you to 20 miles per hour via the twist grip throttle. There’s also an integrated rear light that comes on anytime you brake and a handlebar-mounted LED panel that lets you control the pedal assist and headlight while monitoring battery and assist levels.

Yet the bottom-line proposition is clear: an affordable, approachable ebike that gets you where you need to go with minimum fuss and maximum fun. Dammit if this promo video doesn’t make me want to go hop on one right now. How about you?

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