It looks like Ford just might reveal the new Bronco earlier than expected. According to Automotive News, the company has told its dealers it intends unveil the all-new Bronco in March, with both two-door and four-door variants expected to show their faces.

The smaller, unibody-platform vehicle — which will reportedly be called Bronco Sport, not the Maverick, as we’d earlier heard — will reportedly launch in April at the New York Auto Show. Production of both vehicles will reportedly begin in early 2021.

Ford apparently expects the Bronco to be a colossal sales success. According to the report, Ford says it plans to sell 200,000 units across the Bronco family annually. That total would approach sales numbers for the Jeep Wrangler, which came to about 228,000 in 2019. Like Jeep, Ford will likely juice the profit margin on the vehicles with a Bronco accessories rollout.

Ford pushing the Bronco debut hard should not come as much of a surprise. The company disappointed investors with $1.7 billion in losses in 2019, which in turn delivered a hit to the stock price and helped lead to a recent management shakeup. Turning the page with a successful Bronco launch as soon as possible seems like a wise strategy.

Hopefully, the online Bronco configurator will be soon to follow the official reveal. Choosing between color options like Antimatter Blue Metallic, Fighter Jet Gray and Cyber Orange Pearl, however, will be tough.

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