Window treatments can be put in two categories: pricey custom options cut to fit your exact window size and taste, and affordable pre-cut options designed to satisfy the majority of standard-sized windows. Launched last week, Mesken hopes to find the space between.

“Custom window treatments is a category that hasn’t seen meaningful innovation in years: your options are to either settle for ready-made products that don’t always fit right or spend literally thousands of dollars for custom ones. We thought that with Mesken, we could focus on quality, simplicity and affordability and become an alternative that fills that gap,” Mesken founder Alper Bahadir said.

The brand launches with roller, blackout, solar and zebra shades (you can make the motorized by request) starting at $80 and a host of solid and sheer curtains starting at $65. The company is based in New York, but sources fabric and cuts its wares out of Istanbul, Turkey.

Mesken’s site is open for business now, and delivers on custom orders in 10 days or less.